SAMPLE CHI-SQUARE TEST

TABLE NO 3.3 X 3.13

Occupation of respondents X Advertisement gives useful information about the
product
Null hypothesis Ho: There is a significant relationship between occupation of respondents and
the advertisement gives useful information about the product.
Alternative hypothesis H1: There is no significant relationship between occupation of
respondents and the advertisement gives useful information about the product.
Particulars

Strongly
agree

Agree

Self-employed
Employed
Professionals
Student
Total

3
4
2
33
42

2
3
3
5
13

Chisquare test

Neither
agree nor
disagree
4
4
3
10
21

disagree

Strongly
disagree

Total

4
2
3
2
11

4
3
3
3
13

17
16
14
53
100

= (O-E) 2/E

O=Observed Frequency
E= Expected frequency
Expected frequency = Row total X Column total/Grand total

O-E

(O-E)2

(O-E)2/E

7.14

4.14

17.1396

2.400

2.21

0.21

0.0441

0.019

3.57

0.43

0.1849

0.052

1.87

2.13

4.5369

2.426

2.21

1.79

3.2041

1.449

6.72

2.72

7.3984

1.101

2.08

0.92

0.8464

0.407

3.36

0.64

0.4096

0.122

1.76

0.24

0.0576

0.032

2.08

0.92

0.8464

0.407

5.88

3.88

15.0544

2.560

1.82

1.18

1.3924

0.765

2.94

0.06

0.0036

0.001

1.54

1.46

2.1316

1.384

1.82

1.18

1.3924

0.765

33

22.26

10.74

115.35

5.182

6.89

1.89

3.5721

0.518

10

11.13

1.13

1.2769

0.115

5.83

3.83

14.6689

2.516

6.89

3.89

15.1321

2.196

Total

100

24.417

The calculated value is 24.417

Degree of freedom = (C-1) (R-1)
= (5-1) (4-1)
= (4) (3)
= 12
Degree of freedom = 12
Level of Significance = 5%
Calculated value = 24.417
Table Value = 21.026
The calculated value is 24.417 which are greater than 21.026 at 12 degree of freedom and at 5%
level of significance we accept alternative hypothesis. Hence we conclude that there is no
significant relationship between occupation of respondents and the advertisement gives useful
information about the product.