OVERVIEW

Objectives
Situation Analysis
- 3 Cs Method
Strategizing
Implementation
Financials

OBJECTIVES

Analyzing the market

Reinforce the Strengths
Mitigate the Weaknesses
Exploit the Opportunities
Control the Threats
Become the Leader
And ..

Company
Competitors
Consumers

CONSUMERS

OPPORTUNITIES

Segmentation

Demographic &
Psychographic

Strategy

Dhaka &
Chittagong

Major Schools
Large Student Base
Large percentage of
students part of the
segments

Price

Radio

Two Advertisements
During Vacation..
During exam season

Internet Activities

Developing the Fanpage

Memes!!
Buzz with Viral Videos

Implementation

Gantt-Chart
August

September

October

November December

January

Radio Foorti

Postering
Billboards
Promotional
Gifts
Viral
Marketing

Sponsorships

Implementation

February

Marketing Efforts/ Tools

Allocated Budget (TK.)

Radio Advertisements
300,000.00
Billboards
240,000.00
Viral Marketing
50,000.00
Postering
50,000.00
Promotional Gifts
3,50,000.00
Sponsorships
200,000.00
Total
11,90,000.00

Items

Total Fixed

Cost (TFC)

Variable Cost

TK.

Administrativ 4825780.55
e Expenses
+ Selling and
Marketing
Expenses

0.59

Per Unit (gm)

Selling Cost
Per Unit (gm)

0.72

Thank You