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Theory Of Planned Behavior

Disusun untuk memenuhi tugas mata kuliah


Perencanaan dan Evaluasi Program Promosi Kesehatan

O Mira

O Dewi Anisa

O Hairul

O Yuliani

O Widia

O Ranni

O Tohir

O Rita

O Lia

Theory of Planned Behaviour


O Merupakan pengembangan dari TRA (Theory

Reasond Action)
manusia berperilaku dg cara yg sadar dg
mempertimbangkan segala informasi yg
ada

(Ajzen, 1980)

melakukan sesuatu berdasarkan ada/


tidak niat

Penentu niat:
O Sikap (Attitude toward behaviours)

keyakinan berperilaku
O Sosial (Norma subjektif) keyakinan norma

berperilaku

Behaviora
l

Belief

Attitude
toward
behaviour

s
Intention
to behave

Normative

Subjektif

Belief

norms

Behavio
ur

Gambar 1. Theory Reasond Action

Theory of Planned Behaviour


O Ajzen (1988) menambahkan konstruk yang

belum ada dalam TRA, yaitu kontrol perilaku

yang dipersepsi (perceived behavioral


control).
O Secara lebih lengkap Ajzen (2005)

menambahkan faktor latar belakang individu


ke dalam perceived behavioral control,

Background
factors
Personal
general
attitudes
personality trait
valves
emotions
intellegence

General
age
gender
race
etnicity
education
income
religion

Gambar 2. Theory of Planned Behaviour


Behavior
al
beliefs

experience
knowledge
media social

towards
behaviou
r

Normativ
e
beliefs

Subjektif
norms

Perceive
Control

Social

Attitude

beliefs

d
Behaviou
r
control

Intentio
n
to
behave

Behaviou
r

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