Reg No.

MANIPAL INSTITUTE OF TECHNOLOGY

(Constituent Institute of Manipal University)
MANIPAL-576104

SEVENTH SEMESTER BTech(CSE437)

I Sessional(24/09/2013)
BUSINESS INTELLIGENCE AND ITS APPLICATIONS
TIME : 1 HOUR

MAX. MARKS : 20

Instructions to Candidates

Answer all questions

Answer should be clear and concise in point form
Missing data if any , can be suitably assumed
1.
2.
3.
4.
5.

Explain different types of digital data.

3M
Explain Object Exchange Model with the help of an example.
2M
Define Business Intelligence.
1M
List and explain aspects of customer analytics.
3M
For the problem given below
a. Identify all possible entities.
b. Identify all the relationships that exist between all the entities.
c. Identify the cardinality of the relationships.
d. Draw the ER diagram.
e. Draw the dimensional model.
There is a publishing house which operates from its offices spread across the country.
For their convenience publishing house classify the country into four regions (North,
South, East, and West). Each of their offices belongs to one of the regions. Several
authors are in contract with the publishing house for the publication of their work. An
author can be associated with more than one publishing house. An author can be in
contracts for publication of one or more of their works (books), either with the same
publishing house or multiple publishing houses. But a particular book by an author
can be published by only one publishing house. It can also happen that book has been
co-authored.
5M
6. Give the William H. Inmons definition of data warehouse. Explain each term of the
definition.
3M
7. With the help of example, explain different approaches to data integration
3M

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