Name :- Ravi shankar baitha

L.d. :-5 Roll No:-16

Sub :- merchandising
Nift kolkata

Introduction

UNITED COLORS OF BENETTON is an Italian clothing brand, part of the Benetton Group,
which
was
founded
by
Luciano
Benetton
in
the
year
1965.
Luciano was then a 30-year-old Italian salesman in Treviso who decided to start a brand
which sold colourful clothing. He started this company as a single store with his
brothers Gilberto and Carlo and sister Giuliana. The first store was inaugurated at
Belluno in 1966 and three years later they opened another store in Paris. It eventually
spread through Europe and was established in the United States in 1979.

Luciano Benetton