Draft 1 (171 words)

Krafts has to align its marketing strategy with government regulations and potential threats of law
suits. Kraft must genuinely seek to act in the best interest of both the consumers and the children of
those consumers.
Few options available to Krafts Food are as follows:
1. They could promote their healthier food choices. They could high-light their nutrient values.
Added to this, they have to advertise such that they promote healthy as well as tasty options
for kids. Emphasis on the fact that healthier food options can be tastier has to be made.
2. Instead of using licensed characters, they can use games and new fairy tale creations to
promote their products.
3. Being proactive in changing advertising policies toward children, Kraft will set precedent and
gain the trust of consumers as it relates to their childrens welfare.
4. Work with experts to develop guidelines for advertising strategies that are most appropriate
for the children in question.
5. Bring together nutritionists and psychologists to determine which products fall in which
category.
Draft 2 (136 words)
Krafts has to align its marketing strategy with government regulations to avoid potential threats of
law suits. They must genuinely seek to act in the best interest of both the consumers and the
children of those consumers.
Recommendations to Kraft are as follows:
1. Kraft can proactively change their advertising policy to promote children welfare.
2. They can promote healthier food choices highlighting their nutrient values. Emphasis can be
made on the fact that healthy food options can be tasty too.
3. They can bring together nutritionists and psychologists to determine which products fall in
which category.
4. They can work with experts of child psychology to develop guidelines for advertising that will
be appropriate for children.
5. Instead of using licensed characters, they can use games and new fairy tale creations to
promote their products.