Professional Documents
Culture Documents
Campus Communicator Meeting Notes
Campus Communicator Meeting Notes
Objective:
Campus
communicators
were
broken
into
groups
and
given
a
hypothetical
crisis,
timeline
of
events,
statement
from
University
Communications,
and
a
designated
department
or
college
from
which
to
act.
Professionals
were
tasked
with
devising
communication
strategies,
tactics
and
ideas
to
implement
on
behalf
of
their
assigned
department
or
college,
and
brainstormed
both
short
and
long-term
remedies
for
the
situation
at
hand.
The
below
notes
highlight
key
insights,
ideas
and
challenges
garnered
from
campus
communicators
at
the
meeting:
Elements
of
the
communication
plan:
Official
university
statement
Talking
points
from
UMD
communications
Designated
spokesperson
to
speak
on
the
issue
Social
media
guidelines
Video/marketing
materials
if
applicable
Information
needed
from
University
Communications:
Official
university
statement
Talking
points
from
UMD
communications
Spokesperson
name
and
contact
information
Frequent
updates
about
further
action
and
measures
being
taken
to
solve
the
problem
or
a
statement
explaining
that
measures
being
taken
but
specific
inquiries
should
be
directed
to
XX.
Media
guidelines
/
social
media
policy
(Password
protected
in
Brand
Tool
Kit)
Short
Term
strategies:
Connect
with
University
Communications
to
attain
statement
and
key
messages.
Forward
relevant
information
to
people
who
need
it
(i.e.
receptionists
who
take
calls
and
answer
emails).
Refer
employees
to
the
official
statement;
talking
points.
Designate
a
spokesperson
as
a
referral
for
inquiries:
Title
IX
Representative.
Remind
staff
that
they
are
not
a
spokesperson
of
the
issue
and
should
not
act
as
such.
Refer
to
media
policy
for
press
inquiries
and
channel
all
requests
to
central
communications.
Tailor
statement
to
specific
departments
or
colleges:
o I.e.
University
Admissions:
Act
quickly
to
reach
prospective
students
and
concerned
parents
Tweak
statement
to
incorporate
information
about
current
measures
being
taken
to
remedy
the
issue
on
campus
including
resources
and
services
available
for
students
who
experience
similar
issues,
information
about
proactive
prevention
(#RuleofThumb
campaign),
and
where
to
go
/
who
to
call
if
a
student
witnesses
or
experiences
sexual
assault
on
campus.
Have
qualified
students
(CARE
reps,
Health
Center
ambassadors)
talk
to
prospective
students
via
Twitter
chat
or
Google
hangout
event.