ELSEVE IN ASIA

JAPAN (80s)

Launch with EU franchises but specific formulas

2010: Damage Care Pro EX relaunch (unique franchise)

CHINA (Sept 09)

Launch under lOAP brand with specific range for Chinese hair

INDIA (Jan 10)

Launch in Jan 2010 under lOAP brand under lOAP brand with EU range

ASEAN (90s)

Launch in the 90s with Elsves inter ranges (adaptation from zone)
Big relaunch under LOral Paris brand in 2010.
TR5 = 1st ASEAN specific franchise

PRODUCT
LINES

BEST PRACTICE
ASIA

Total Repair 5 Launch

- LOREAL INDONESIA

Market Share National:

2.6 % (Oct 2011)
%EVOL :
+139.9% (YTD Oct 2011)
MT Hyper/ Super :
MS : 4.2 % (+ 110%)

Convenience Channel:
MS : 3.6 % (+ 346%)

TVC 30s & 15s

4.5% SOE

Billboard Across 10
Cities

Print

Public Bus Branding

39 articles from
targeted media :
16 magazines
3 dailies
16 online
4 tabloids
With total cost IDR 250 Mio,
we reached IDR 3 BIO worth of media value

Advertorial

Advertorial

Entrance Gate

Pillar Branding

Trolley Branding

Maximazing our Sachet Mask Visibility across Category

ROADSHOW BANDUNG

SOLD 4,300 PCS OF TR5 IN 5 DAYS

ROADSHOW SURABAYA

SOLD 3,500 UNITS OF TR5 IN 5 DAYS

MEDAN ROADSHOW

SOLD 10K UNITS OF TR5 IN 6 DAYS. WORTH 180MIO RUPIAH

Consumer Offer

Digital Campaign

Many positive comments come

from our loyal Consumers

Whats on US ?
Quiz with Prizes
Competition
Hair Tips
Beauty Tips

I love Loreal, my hair becomes

smooth

Thanks to LOreal TR 5, my hair is

healthier and free from dryness

FALL REPAIR 3X
INDIA LAUNCH