Marketing mix

O
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Anindya Mondal,
ID No. 265113012, 2nd Sem
School of Management Sciences
Indian Institute of Engineering
Science and Technology, Shibpur

Coca cola -7Ps

Product
Price
Place
Promotion
Process
Physical evidence
People

Product
Need to be able to assess the market and the customers
mood
Understand-product you are selling online is really in
demand or not
Widest portfolio in beverage industry comprising of 3300
products
Coca cola brands in India are Fanta, Maaza, Limca, sprite,
Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.

Price
pricing is done according to the market and geographic
segment
By assessing what people can spend for some products,
based on the competitors pricing
Pepsi is the direct competitor to coke.

Place
is available all over the world
effective distribution network of coke has almost
eroded the small and middle level players in the
market
even the rural market by extensive distribution
and have eroded the market share of Bovonto,
Kalimark etc.

Promotion
invests billions of dollars a year in advertising and
promotions
maintain its position of industry leadership against rival
Pepsi
spends a good portion of its ad budget on television
advertising
Magazine ads, online and social media have also been
used as media
promotions at the store are used to drive revenue during
slow periods.

Promotion

People
Number of consumer .
Employees
Management
Culture
Customer service

Process
Manufacturing process
Distribution channel

Physical evidence
1st distinction of the product
Easily identified by its looks
Coca cola ;s logo is sufficient for this
Cola Cola favour in the soft drink
is only provided by coca cola

Thank you