1.

PATH ANALISIS
Faktor yang menentukan besarnya penjualan pada sebuah toko

N
O
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Harga
6
6
5
5
4
4
4
3
2
1
4
9
10
10
8
7
6
6
9
9
4
3
5
8
8

Bahan
Dasar

Model
5
6
4
5
6
6
8
8
7
7
6
6
5
5
4
3
5
6
9
5
3
4
4
3
6

10
10
9
6
6
6
7
9
9
8
10
8
9
8
3
4
4
5
5
6
8
8
6
5
5

Promosi
4
4
5
5
6
6
5
9
9
9
7
8
8
8
6
7
8
9
8
4
3
6
6
6
7

Merk

Kemasan
6
6
9
8
7
8
9
7
5
7
7
9
9
8
5
5
5
6
6
7
5
5
5
6
6

7
8
8
8
7
7
6
6
7
6
6
5
5
6
8
8
7
7
7
7
7
8
8
8

Kualitas
8
8
4
6
3
8
7
5
4
7
7
7
8
8
6
6
6
5
5
5
6
6
4
3
6

Penjuala
n
20
18
7
8
9
10
10
9
10
6
8
8
9
8
7
6
9
9
9
6
7
5
5
9
5

26
27
28
29
30
31
32
33
34
35

6
6
5
4
3
2
3
4
5
6

6
6
4
5
5
5
6
6
8
8

5
6
8
7
6
7
8
6
9
5

Hasil output SPSS sebagai berikut :

Regression
Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

Method

Kualiatas,
Promosi, Harga,
1

Merk, Model,

. Enter

Bahan Dasar,
Kemasanb
a. Dependent Variable: Penjualan
b. All requested variables entered.

Model Summaryb

7
6
6
6
6
5
8
7
9
2

8
8
5
5
5
6
6
6
5
5

6
6
6
5
5
5
4
4
4
3

6
6
5
5
5
8
8
7
7
7

5
7
6
7
9
7
7
9
6
9

Model

R Square

.651

Adjusted R

Std. Error of the

Square

Estimate

.424

.269

Durbin-Watson

2.68324

1.539

a. Predictors: (Constant), Kualiatas, Promosi, Harga, Merk, Model, Bahan Dasar,

Kemasan
b. Dependent Variable: Penjualan

ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

137.865

19.695

Residual

187.194

26

7.200

Total

325.059

33

Sig.
.029b

2.736

a. Dependent Variable: Penjualan

b. Predictors: (Constant), Kualiatas, Promosi, Harga, Merk, Model, Bahan Dasar, Kemasan

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Collinearity Statistics

Coefficients
B
1

(Constant)

Std. Error
-5.441

5.180

Harga

.219

.225

Model

.821

Bahan Dasar
Promosi

Beta

Tolerance

VIF

-1.050

.303

.163

.972

.340

.790

1.266

.369

.392

2.224

.035

.714

1.400

.704

.295

.398

2.384

.025

.795

1.258

-.578

.274

-.334

-2.110

.045

.886

1.128

Merk

-.431

.374

-.192

-1.153

.259

.798

1.254

Kemasan

.941

.412

.416

2.283

.031

.668

1.496

Kualiatas

.593

.379

.279

1.563

.130

.696

1.438

a. Dependent Variable: Penjualan

Collinearity Diagnosticsa
Model

Dimension

Eigenvalue

Condition Index

Variance Proportions
(Constant)

Harga

Model

Bahan Dasar

Promosi

Merk

Kemasan

7.577

1.000

.00

.00

.00

.00

.00

.00

.00

.161

6.858

.00

.56

.02

.03

.01

.00

.00

.077

9.901

.00

.00

.03

.10

.40

.01

.01

.077

9.938

.00

.11

.15

.03

.01

.00

.21

.042

13.462

.00

.07

.37

.19

.46

.04

.06

.031

15.597

.01

.03

.02

.30

.01

.29

.06

.028

16.368

.00

.22

.21

.30

.08

.66

.01

.006

34.705

.98

.01

.21

.05

.04

.00

.65

a. Dependent Variable: Penjualan

Residuals Statisticsa
Minimum
Predicted Value

Maximum

Mean

Std. Deviation

5.5385

15.2017

8.2941

2.04395

34

-4.20231

6.55957

.00000

2.38171

34

Std. Predicted Value

-1.348

3.380

.000

1.000

34

Std. Residual

-1.566

2.445

.000

.888

34

Residual

Kualiatas

a. Dependent Variable: Penjualan

Keterangan :

Dilihat dari hasil output SPSS bahwa data berdistribusi normal dan ada 3 yang tidak signifikan terhadap
penjualan yaitu harga, merk dan kualitas. Atau tidak berpengaruh terhadap penjualan. Untuk lebih melihat
variable yang dominan lakukan trimming
2. TRIMMING
Dengan mengeluarkan variable yang tidak signifikan yaitu mengeluarkan X1, X5 dan X7
Sehingga menghasilkan output sebagai berikut :

Regression
Variables Entered/Removeda
Model

Variables

Variables

Entered

Removed

Method

Kemasan,
1

Promosi, Bahan

. Enter

Dasar, Model

a. Dependent Variable: Penjualan

b. All requested variables entered.
Model Summaryb
Model

.575a

R Square

.331

Adjusted R

Std. Error of the

Square

Estimate
.239

2.73817

Durbin-Watson

1.211

a. Predictors: (Constant), Kemasan, Promosi, Bahan Dasar, Model

b. Dependent Variable: Penjualan

ANOVAa
Model

Sum of Squares

df

Mean Square

Regression

107.630

26.907

Residual

217.429

29

7.498

Total

325.059

33

Sig.
.017b

3.589

a. Dependent Variable: Penjualan

b. Predictors: (Constant), Kemasan, Promosi, Bahan Dasar, Model

Coefficientsa
Model

Unstandardized Coefficients

Standardized

Sig.

Collinearity Statistics

Coefficients
B
(Constant)

Std. Error
-1.357

4.459

Model

.760

.368

Bahan Dasar

.711

Promosi
Kemasan

Beta

Tolerance

VIF

-.304

.763

.363

2.064

.048

.747

1.338

.273

.402

2.608

.014

.970

1.031

-.623

.277

-.360

-2.249

.032

.901

1.110

.699

.384

.309

1.820

.079

.801

1.248

a. Dependent Variable: Penjualan

Collinearity Diagnosticsa

Model

Dimension

Eigenvalue

Condition Index

Variance Proportions
(Constant)

Model

Bahan Dasar

Promosi

Kemasan

4.805

1.000

.00

.00

.00

.00

.00

.082

7.644

.00

.21

.01

.09

.21

.062

8.827

.00

.00

.56

.31

.05

.043

10.600

.01

.42

.21

.58

.05

.008

24.013

.99

.36

.22

.02

.68

a. Dependent Variable: Penjualan

Residuals Statisticsa
Minimum
Predicted Value

Maximum

Mean

Std. Deviation

4.9950

13.4107

8.2941

1.80596

34

-3.55674

8.04787

.00000

2.56686

34

Std. Predicted Value

-1.827

2.833

.000

1.000

34

Std. Residual

-1.299

2.939

.000

.937

34

Residual

a. Dependent Variable: Penjualan

Setelah dilakukan trimming hasil output menunjukkan bahwa semua variable berdistribusi normal dan signifikan
terhadap variable dependen.

Sehingga jika digambarkan :

X4

X2
X8
X3

Persamaan dari variable dan gambar diatas yaitu :

= 0.81

= 0.363X1+0.402X2-0.360X3+0.409X4+0.81

X6