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    This document provides information about the course "Marketing Projects" taken by students in their third year of study in the Marketing department at the Academy of Economic Studies in Romania. The course is worth 3 ECTS credits and involves 75 hours of student work over one semester. Students will work in teams on a marketing project over the course of the semester, receiving guidance from instructors during weekly meetings. The goal of the course is for students to apply their marketing knowledge to analyze a real-world problem and develop an effective marketing project and presentation.

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    FisaDisciplina (1)

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    This document provides information about the course "Marketing Projects" taken by students in their third year of study in the Marketing department at the Academy of Economic Studies in Romania. The course is worth 3 ECTS credits and involves 75 hours of student work over one semester. Students will work in teams on a marketing project over the course of the semester, receiving guidance from instructors during weekly meetings. The goal of the course is for students to apply their marketing knowledge to analyze a real-world problem and develop an effective marketing project and presentation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views4 pages

    Fisa Disciplina

    Uploaded by

    AndreeaIuliaFilimon
    This document provides information about the course "Marketing Projects" taken by students in their third year of study in the Marketing department at the Academy of Economic Studies in Romania. The course is worth 3 ECTS credits and involves 75 hours of student work over one semester. Students will work in teams on a marketing project over the course of the semester, receiving guidance from instructors during weekly meetings. The goal of the course is for students to apply their marketing knowledge to analyze a real-world problem and develop an effective marketing project and presentation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

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    1. Date despre program


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    ACADEMIA DE STUDII ECONOMICE

    1.2. Facultatea

    MARKETING

    1.3. Departamente

    (Departament) MARKETING

    1.4. Domeniul de studii

    Marketing

    1.5. Ciclul de studii

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    &8)5(&9(1

    1.7. Programul de studii

    Marketing

    1.8. Limba de studiu

    5RPkQ

    1.9. Anul universitar

    2014-2015

    2. Date despre disciplina


    2.1. Denumire

    Proiecte de marketing

    2.2. Cod

    14.0013ZI3.1-0005

    2.3. Anul de studii

    2.8. Titulari

    S(S)

    prof.univ.dr. ANGHEL Laurentiu Dan

    lori@ase.ro

    S(S)

    conf.univ.dr. BARBU I Andreea- Mihaela

    abarbu@mk.ase.ro

    S(S)

    conf.univ.dr. CONSTANTINESCU Mihaela

    mihaela.constantinescu@mk.ase.ro

    S(S)

    prof.univ.dr. DUMITRU Ionel

    ionel.dumitru@mk.ase.ro

    S(S)

    conf.univ.dr. FILIP Alina

    alina.filip@mk.ase.ro

    S(S)

    conf.univ.dr. IONESCU Florin-Tudor

    florin.ionescu@mk.ase.ro

    S(S)

    SURIXQLYGU2/7($189DOHULF

    valerica.olteanu@mk.ase.ro

    S(S)

    conf.univ.dr. ORZAN Mihai Cristian

    mihai.orzan@ase.ro

    S(S)

    prof.univ.dr. PETRESCU Eva Cristina

    eva.petrescu@mk.ase.ro

    S(S)

    prof.univ.dr. POPESCU N A Ioana Cecilia

    ioana.popescu@mk.ase.ro

    S(S)

    conf.univ.dr. ROSCA Mihai Ioan

    mihai.rosca@mk.ase.ro

    S(S)

    conf.univ.dr. STANCU I Alin

    alinstancu@mk.ase.ro

    S(S)

    prof.univ.dr. VRANCEANU Diana Maria

    diana.vranceanu@mk.ase.ro

    2.4. Semestrul 1

    2.5. Forma de Verificare


    evaluare

    2.6. Regimul
    disciplinei

    O
    2.7. Nr. credite
    (Obligato ECTS
    riu)

    3. Timp total estimat


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    2.00 din care


    S(S)

    7RWDORUHGHVWXGLXSHVHPHVWUX QXPU(&76 RUH

    75.00

    3.3. Total ore studiu individual suplimentar

    73.00

    Pagina 1/4

    2.00

    'LVWULEXLDIRQGXOXLGHWLPSSHQWUXVWXGLXLQGLYLGXDOVXSOLPHQWDU
    6WXGLXGXSPDQXDOVXSRUWGHFXUVELEOLRJUDILHLQRWLH

    5.00

    'RFXPHQWDUHVXSOLPHQWDUvQELEOLRWHFSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHLSHWHUHQ

    15.00

    3UHJWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLLHVHXUL

    20.00

    Tutoriat

    5.00

    ([DPLQUL

    2.00

    $OWHDFWLYLWL

    3UHFRQGLLL
    4.1. De curriculum

    Marketing

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    Intelegerea tuturor conceptelor de baza ale stiintei marketingului.

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    S(S)

    'HSUHIHUDWVXQWVOLFXWHKQRORJLHPXOWLPHGLD SURLHFWRUYLGHRLVLVWHPGHVRQRUL]DUH LDFFHVOD,QWHUQHW$FFHVXO


    LSDUWLFLSDUHDODVHPLQDUVXQWUHDOL]DWHvQFRQIRUPLWDWHFX/HJHDQUSUHFXPLFXSUHYHGHULOH5HJXODPHQWXOXL
    SULYLQGDFWLYLWDWHDGLGDFWLFSHQWUXSURJUDPHOHGHOLFHQ

    &RPSHWHQHVSHFLILFHDFXPXODWH
    -

    7. Obiectivele disciplinei
    7.1. Obiectivul general

    Analiza literaturii de specialitate utilizata pentru lucrarea de licenta

    7.2. Obiective specifice

    Realizarea efectiva a celor 1-2 capitole alocate nicelului cunoasterii in lucrarea de licenta

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    Pagina 2/4

    8.1. S(S)

    Metode de predare/ lucru

    5HFRPDQGUL

    Prezentare urmata de intrebari ale studentilor

    Prezentare interactiva

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Prezentare urmata de intrebari ale studentilor

    Prezentare interactiva

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    10 Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    11 Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    12 Intalnire de lucru

    Lucru in echipa

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    13 Prezentarea proiectulu individual (Tiparit si email document Word)

    Prezentare

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    14 Analiza proiectelor prezentate.

    Evaluare

    6WXGHQLLSRWGHVFUFDGHSH
    pagina de Internet a cursului
    prezentarea.

    Bibliografie
    - Bjorn Gustavii, How to Write and Illustrate a Scientific Paper, second edition, Cambridge University Press, Cambridge, 2008, Marea
    Britanie

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    angajatori reprezentativi din domeniul aferent programului
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    Pagina 3/4

    10. Evaluare
    Activitatea

    Criterii de evaluare
    6WUXFWXUDLFRQLQXWXOSURLHFWXOXL

    10.1. S(S)

    Metode de evaluare
    Analiza pe baza unei grile de evaluare

    (YDOXDUHILQDO
    10.3. Modalitatea de notare
    6WDQGDUGPLQLPGHSHUIRUPDQ

    Pondere n
    QRWDILQDO
    100.00
    0.00

    Note ntregi 1-10


    6WXGHQLLWUHEXLHVSDUWLFLSHODPLQLP50%GLQvQWOQLUL
    Minim nota 5.

    'DWDFRPSOHWULL

    Titulari,

    15/12/2014

    'DWDDYL]ULLvQGHSDUWDPHQW

    Director departament,

    Pagina 4/4

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