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    Part Two: Data Collection, Sampling and Interviewing

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    Dhruv Gupta
    This document discusses data collection methods and sampling techniques for surveys. It defines key terms related to populations, samples, and sampling methods. It notes that sampling is more cost-effective than a census but can introduce errors. It outlines different probability sampling methods like random sampling, stratified sampling, and cluster sampling. It also discusses non-probability sampling techniques and factors to consider in data collection like goals, measurability, practicality and costs.

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    Part Two: Data Collection, Sampling and Interviewing

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    Dhruv Gupta
    12 views10 pages
    This document discusses data collection methods and sampling techniques for surveys. It defines key terms related to populations, samples, and sampling methods. It notes that sampling is more cost-effective than a census but can introduce errors. It outlines different probability sampling methods like random sampling, stratified sampling, and cluster sampling. It also discusses non-probability sampling techniques and factors to consider in data collection like goals, measurability, practicality and costs.

    Original Description:

    Marketing research notes

    Original Title

    Chapter_7

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    This document discusses data collection methods and sampling techniques for surveys. It defines key terms related to populations, samples, and sampling methods. It notes that sampling is more cost-effective than a census but can introduce errors. It outlines different probability sampling methods like random sampling, stratified sampling, and cluster sampling. It also discusses non-probability sampling techniques and factors to consider in data collection like goals, measurability, practicality and costs.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    12 views10 pages

    Part Two: Data Collection, Sampling and Interviewing

    Uploaded by

    Dhruv Gupta
    This document discusses data collection methods and sampling techniques for surveys. It defines key terms related to populations, samples, and sampling methods. It notes that sampling is more cost-effective than a census but can introduce errors. It outlines different probability sampling methods like random sampling, stratified sampling, and cluster sampling. It also discusses non-probability sampling techniques and factors to consider in data collection like goals, measurability, practicality and costs.

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    of 10

    Part Two

    DATA COLLECTION, SAMPLING AND INTERVIEWING

    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.
    9.

    Population
    Census
    Sample
    Sample Survey
    Sampling Unit
    Frame
    Sampling Error
    Bias
    Biased Sample

    Estimation of a parameter refers to a situation in


    which the presence of a certain characteristic in a
    given population is to be estimated.
    Testing a hypothesis involves a comparison of two
    or more numerical values.

    Sampling is cheaper than a census survey.


    Both the execution of the field work and
    the analysis of the results can be earned
    out speedily.
    It enables the researcher to collect more
    detailed information.
    The
    quality
    of
    the
    interviewing,
    supervision and other related activities is
    better.

    When the information is needed on every


    unit in the population, a sample survey
    cannot be much help.
    Sampling gives rise to certain errors.

    Cluster
    Sampling
    Disproportionate
    Stratified
    Sampling
    Stratified Random
    Sampling
    Systematic
    Sampling
    Random
    Sampling

    Multi-Stage
    Sampling

    PROBABILITY
    SAMPLING

    Area
    Sampling
    Multi-Phase
    Sampling
    Replicated
    Sampling
    Sequential
    Sampling
    Master
    Sample

    Non-probability
    Sample Designs

    Quota
    Sampling
    Judgement
    Sampling
    Convenience
    Sampling
    Snowball
    Sampling

    Special Forms
    Group Interview
    Sample
    Shopping Mall
    Intercept
    Samples
    Controlled Panel
    Samples

    10

    1.
    2.
    3.
    4.

    Goal orientation
    Measurability
    Practicality
    Economy

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