A REPORT

ON

A STUDY ON “A DETAILED ANALYSIS OF THE VALUE ADDED

SERVICES MARKET IN THE TELECOM INDUSTRY”

By

Hussain.M.K

08BS0001216

“The report is submitted as a partial fulfillment of the requirement of MBA

Program of IBS”

Submitted to

Faculty Guide

Prof. Sriram Rajann

Faculty Member
 ACKNOWLEDGEMENTS

This project has helped me learn a lot of practices that are followed in actual business scenario. I
would like to owe this learning experience to all the people who have guided and helped me in
the due course of the project

I am indeed grateful to Prof. Sriram Rajann for having given her unstinted support throughout
the course of the project.
 TABLE OF CONTENTS

Executive Summary 4
1. Introduction 5
1.1. About the Industry 5-6
1.2. Value added services market 7
1.3. Major Investments 7-8
1.4. Manufacturing 8
1.5. Policy Initiatives 8
1.6. Objectives of the research study 9
1.7. Methodology 9
1.8. Limitations 9

2. Analysis and Findings 10

2.1. Growth in the Indian telecom market 10-12
3. Mobile Value added services 13
3.1. Definition as per TRAI 13
4. Need for MVAS 14
4.1. Factors driving the growth of VAS in India 14-16
5. Comparison between the VAS of Airtel and Vodafone 17-21
5.1. Mva Statistics based on demographic and geographic parameters 22-23
5.2. Understanding different MVAS categories 23-26
5.3. Drivers to the growth of MVAS market in India 26-29
6. Understanding MVAS ecosystem 30-36
7. Future of MVAS in India 37-38
8. Conclusion 39
References