Crowdfunding the Future

Why Chicago?

Marketing- To Donors
Philanthropy Magazine- Quarterly free magazine delivered on request
of donors. According to the Audit Bureau of Circulation, each issue is
delivered to approximately 100,000 homes.
Chronicle of Philanthropy- Newspaper delivered for free to the 30,000
most generous donors in the world.
Low Advertising Costs: $1000

Marketing to Students
Pamphlets to college counselors in low-income
communities. Approximate price: $2,000 per year.
Talking to Students- Starting at home in Chicago.
Low cost

Starting Schools

Starting Schools

Marketing to Students
Pamphlets to college counselors in low-income
communities. Approximate price: $2,000 per year.
Talking to Students- Starting at home in Chicago.
Low cost

Our competitors:

$1M is
raised by
users per
day,
$540 total

$1 billion
total dollars
pledged

Security Concerns

Competitor Service Charges:

7.9% + $0.30 per

donation, or 9.25% total
fee for non-profit projects

5% fee to funds raised,

plus Amazon Payments
processing fees.

Our Service Charges:

Educateme.org is
donation run
website, therefore
there are no
service charges
for users or
backers.

Paying for All This

Website Upkeep: $1200 per year
Advertising:
Pamphlets: $2,000 per year
Magazine Advertisements: $1000 per year

Total Cost: $4,200 per year

Paying for All of This

Looking forward:
Independent Donations
Income from minimal advertising on our website- Cost Per
Mile Advertising. $1 per 1000 views.

Paying for All of This

Project Purpose

Benefits of EducateMe

Impact

Psychological Impact
Cognitive Development
Identity Development

Individual Project Roles - Ben

Co-powerpoint creator
Guided research
Provided location for meetings
Provided transportation for supply runs
Suggested original product
Co-wrote policy brief
Co-wrote product pitch
Created Website

Individual Project Roles - Rachel

File manager
Document Sharer
Banner creator for the board
Co-powerpoint creator
Co-wrote policy brief
Co-wrote product pitch

Individual Project Roles- Julie

Supply management
Group communicator
Document drafting
Co-graph creator
Co-wrote policy brief
Co-wrote product pitch

Individual Project Roles- Alicia

Co-graph creator
Graph designer
Creator of blueprints and concept art
Creator of logo
Co-wrote policy brief
Co-wrote product pitch

Starting the Project

The Care Aspect - Thesis Papers

Financial Aid vs. Tuition Fees:

Percentage of Student Loans:

Average Debt:

Student Earnings vs Debt:

End Result

Reflection

Thank you for your attention

any questions?

Why market to the world for donors?

World Giving Index 2014 Report Shows

Next Steps

Next Steps
Cost of Expansion to another major metropolitan area:
Server Capacity Expansion- $300 per year
More Marketing Materials- $2000 per year
Hiring a local representative
Part time for low cost
1 hour presentation, twice a month at different schools
Paid $100 per presentation- $2400 per year

Total Cost of Expansion: $4500 per year

Our competitors:

$1M is
raised by
users per
day,
$540 total

$1 billion
total dollars
pledged