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    Intro To Multimodality

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    The document discusses the concept of multimodality, which is an interdisciplinary approach that views communication as involving more than just language. It involves the use of multiple modes or representational resources that contribute to meaning. These modes become socially shaped over time to serve meaning-making functions within communities. The document outlines some of the theoretical assumptions of multimodality, including that communication always draws on multiple modes and that modes are influenced by social and cultural norms. It also defines some core concepts like mode, semiotic resources, and modal affordances.

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    Intro To Multimodality

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    31 views13 pages
    The document discusses the concept of multimodality, which is an interdisciplinary approach that views communication as involving more than just language. It involves the use of multiple modes or representational resources that contribute to meaning. These modes become socially shaped over time to serve meaning-making functions within communities. The document outlines some of the theoretical assumptions of multimodality, including that communication always draws on multiple modes and that modes are influenced by social and cultural norms. It also defines some core concepts like mode, semiotic resources, and modal affordances.

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    The document discusses the concept of multimodality, which is an interdisciplinary approach that views communication as involving more than just language. It involves the use of multiple modes or representational resources that contribute to meaning. These modes become socially shaped over time to serve meaning-making functions within communities. The document outlines some of the theoretical assumptions of multimodality, including that communication always draws on multiple modes and that modes are influenced by social and cultural norms. It also defines some core concepts like mode, semiotic resources, and modal affordances.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    31 views13 pages

    Intro To Multimodality

    Uploaded by

    api-252404702
    The document discusses the concept of multimodality, which is an interdisciplinary approach that views communication as involving more than just language. It involves the use of multiple modes or representational resources that contribute to meaning. These modes become socially shaped over time to serve meaning-making functions within communities. The document outlines some of the theoretical assumptions of multimodality, including that communication always draws on multiple modes and that modes are influenced by social and cultural norms. It also defines some core concepts like mode, semiotic resources, and modal affordances.

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    of 13

    Unpacking Multimodality

    English 201

    What is Multimodality?

    Multimodality is an inter-disciplinary
    approach that understands
    communication and representation to
    be more than about language.

    What is Multimodality?

    Multimodality is an inter-disciplinary
    approach that understands
    communication and representation to
    be more than about language.

    What is Multimodality?

    Multimodality is an inter-disciplinary
    approach that understands
    communication and representation to
    be more than about language.

    What is Multimodality?

    Multimodality is an inter-disciplinary
    approach that understands
    communication and representation to
    be more than about language.

    Theoretical Assumption #1

    Multimodality assumes that


    representation and communication
    always draw on a multiplicity of
    modes, all of which contribute to
    meaning.

    Theoretical Assumption #1
    Context
    Meaningmaking
    resources

    Developin
    g means
    Multimodalit
    y

    Theoretical Assumption #2
    Multimodality assumes that resources
    are socially shaped over time to
    become meaning making resources
    that articulate the (social,
    individual/affective) meanings
    demanded by the requirements of
    different communities.

    Theoretical Assumption #2
    What is a mode?
    A socially and culturally shaped
    resource for meaning making.

    Theoretical Assumption #3
    All communicational acts are shaped
    by the norms and rules operating at
    the moment of sign making, and
    influenced by the motivations and
    interests of people in a specific social
    context.

    Four Core Concepts


    1. Mode cultural shaping of material
    2. Semiotic Resource connection
    between representational resources
    and what people can do with them
    3. Modal Affordance what it is
    possible to express and represent
    easily with a mode
    4. Inter-Semiotic Relations how
    modes are configured in particular
    contexts

    Why Multimodality?
    Opening up the complexities of
    meaning making
    Understanding how rhetorical
    effectiveness changes in context
    Audience
    Producer/Writer

    Multimodal Examples
    Did You Know?
    Chips

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