1. Gender?

Male [ ]

Female [ ]

2. In what month were you born?

January [ ]

February [ ]

March [ ]

April [ ] May [ ] June [ ]

July [ ]

August [ ] September [ ]

October [ ] November [ ] December [ ]

3. What is your age?

Under 12 [ ]
35+ [ ]

13 to 15 [ ]

16 to 18 [ ]

19 to 24 [ ]

25 to 34 [ ]

4. What is your approximate average household income?

No income [ ]
74,999 [ ]

0-24,999 [ ]

75,000-99,999 [ ]
[]

25,000-49,999 [ ]

100,000-124,999 [ ]

50,000-

125,000-149,999

150,000 and up [ ]

5. How often do you buy products online?

Extremely often [ ]
often [ ]
Not at all often [ ]

Quite often [ ]

Moderately often [ ]

Slightly

6. What city do you currently live in?

7. In a typical week, how many days do you exercise?

I dont regularly exercise [ ]
5 to 7 days a week [ ]

Once a week [ ]

2 to 4 days a week [ ]

8. What type of mobile phone do you PRIMARILY use?

Regular cell phone/mobile phone (not a smartphone) [ ]
Android
[]
iPhone [ ]
Blackberry/RIM [ ]
Windows Mobile [ ]
I dont have a mobile
phone [ ]

9. Which, If any of these activities did you do on the internet in the last 30
days (Select all that apply)
Downloading or listening to music, podcasts, internet radio [ ]
Downloading or Watching movies, TV shows or other videos [ ]
Managing money [ ] online dating [ ] playing games [ ] shopping
[ ] social networking [ ] none of the above [ ]
10.

What is your favourite film genre?

11.

Do you like crime thrillers?

Yes [ ]

No [ ]

12.

What do you like to see in a crime thriller?

13.

If you have watched this film, what are your opinions on Taken?

14. Which of the following themes do you find most entertaining?

Being followed/ [ ]
Murderers [ ]
Psychopaths [ ]

Revenge [ ]
Gangsters & Guns [ ]
Other (Please Specify)

15.

What kind of crime thriller opening do you find most effective?

16.

What was particularly effective about the opening?