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    The document outlines the key sections to address when introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing costs and comparing to competitors, summarizing the product's strengths and advantages, and explaining next steps.

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    Untitled 1

    Uploaded by

    NATUT
    10 views7 pages
    The document outlines the key sections to address when introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing costs and comparing to competitors, summarizing the product's strengths and advantages, and explaining next steps.

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    The document outlines the key sections to address when introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing costs and comparing to competitors, summarizing the product's strengths and advantages, and explaining next steps.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as odp, pdf, or txt
    10 views7 pages

    Untitled 1

    Uploaded by

    NATUT
    The document outlines the key sections to address when introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing costs and comparing to competitors, summarizing the product's strengths and advantages, and explaining next steps.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
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    Download as odp, pdf, or txt
    of 7

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    Long-term Goal

    State the intended goal

    Customer Wishes

    Describe customer needs and wishes


    Explain the requirements

    Fulfilling
    Customer Needs

    Describe the main attributes of the product


    Link the product attributes to customer
    needs

    Cost Analysis

    Indicate the financial advantages for the


    customer
    Compare quality and price with those of the
    competition

    Strengths and Advantages

    Summarize the special features and


    advantages of the product being introduced

    Next Steps of Action

    Explain the steps that now need to be taken

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