Scribd Logo
Upload

Welcome to Scribd!

  • Stat Paper Data

    Uploaded by

    Anna Santos-Lopez
    10 views13 pages
    This document contains monthly sales data from September 2009 to August 2011 for a company. It includes total sales, base business sales, average store sales, headcount, customer count, conversion rate, marketing spending, number of marketing activities, and spending on specific activities. Total marketing spending for the period was over $7 million. The top performing marketing activities were catalogs, gift-with-purchase promotions, and newspaper ads. The conversion rate varied from 85-98% over the period. Total and base business sales generally increased each month, with some seasonal fluctuations, reaching a peak in August 2011.

    Original Description:

    Stat Paper

    Copyright

    © © All Rights Reserved

    Available Formats

    XLS, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document contains monthly sales data from September 2009 to August 2011 for a company. It includes total sales, base business sales, average store sales, headcount, customer count, conversion rate, marketing spending, number of marketing activities, and spending on specific activities. Total marketing spending for the period was over $7 million. The top performing marketing activities were catalogs, gift-with-purchase promotions, and newspaper ads. The conversion rate varied from 85-98% over the period. Total and base business sales generally increased each month, with some seasonal fluctuations, reaching a peak in August 2011.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    10 views13 pages

    Stat Paper Data

    Uploaded by

    Anna Santos-Lopez
    This document contains monthly sales data from September 2009 to August 2011 for a company. It includes total sales, base business sales, average store sales, headcount, customer count, conversion rate, marketing spending, number of marketing activities, and spending on specific activities. Total marketing spending for the period was over $7 million. The top performing marketing activities were catalogs, gift-with-purchase promotions, and newspaper ads. The conversion rate varied from 85-98% over the period. Total and base business sales generally increased each month, with some seasonal fluctuations, reaching a peak in August 2011.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 13

    September 09

    October 09
    November 09
    December 09
    January 10
    February 10
    March 10
    April 10
    May 10
    June 10
    July 10
    August 10
    September 10
    October 10
    November 10
    December 10
    January 11
    February 11
    March 11
    April 11
    May 11
    June 11
    July 11
    August 11

    Total Sales
    1,545,728.00
    1,567,283.00
    1,976,253.00
    2,100,981.00
    2,667,128.00
    2,083,475.00
    2,445,912.00
    2,500,192.00
    2,778,127.00
    2,929,347.00
    3,091,823.00
    2,558,928.00
    2,581,928.00
    2,937,412.00
    3,038,472.00
    3,421,821.00
    3,692,018.00
    3,119,283.00
    3,293,875.00
    3,393,848.00
    3,861,827.00
    4,910,274.00
    4,429,123.00
    4,101,293.00

    Base Business
    1,545,728.00
    1,567,283.00
    1,976,253.00
    2,100,981.00
    2,667,128.00
    2,083,475.00
    1,630,608.00
    2,500,192.00
    2,083,595.25
    2,343,477.60
    3,091,823.00
    2,558,928.00
    2,581,928.00
    2,937,412.00
    2,604,404.57
    3,421,821.00
    3,692,018.00
    3,119,283.00
    3,293,875.00
    3,393,848.00
    3,861,827.00
    4,296,489.75
    4,429,123.00
    4,101,293.00

    Average Store Sales


    1,545,728.00
    1,567,283.00
    1,976,253.00
    2,100,981.00
    2,667,128.00
    2,083,475.00
    815,304.00
    833,397.33
    694,531.75
    585,869.40
    618,364.60
    511,785.60
    516,385.60
    587,482.40
    434,067.43
    488,831.57
    527,431.14
    445,611.86
    470,553.57
    484,835.43
    551,689.57
    613,784.25
    553,640.38
    512,661.63

    Head Count Customer Count Conversion Rate Marketing Spending


    2,597
    2,465
    95%
    294,343.00
    3,245
    2,867
    88%
    95,617.00
    5,194
    4,930
    95%
    263,316.00
    5,761
    5,123
    89%
    140,617.00
    6,235
    6,001
    96%
    655,424.00
    5,671
    5,034
    89%
    185,617.00
    5,865
    5,012
    85%
    125,567.00
    5,187
    4,987
    96%
    143,625.00
    6,243
    5,498
    88%
    321,107.00
    6,194
    5,681
    92%
    303,906.00
    5,006
    4,916
    98%
    667,121.00
    4,817
    4,213
    87%
    67,212.00
    5,511
    4,988
    91%
    67,212.00
    5,781
    5,234
    91%
    67,212.00
    5,643
    5,234
    93%
    250,456.00
    5,987
    5,712
    95%
    362,738.00
    6,234
    5,874
    94%
    648,799.00
    5,867
    4,996
    85%
    270,427.00
    5,975
    5,124
    86%
    183,676.00
    5,753
    5,262
    91%
    247,100.00
    5,912
    5,688
    96%
    441,005.00
    6,124
    5,976
    98%
    371,949.00
    5,213
    4,875
    94%
    750,998.00
    5,476
    4,761
    87%
    393,039.00

    Number of Marketing Activities


    2
    1
    3
    2
    4
    2
    2
    2
    3
    3
    4
    1
    1
    1
    3
    3
    3
    3
    2
    2
    4
    3
    2
    4

    Catalog

    Flyer

    Newspaper Ad
    Y

    Y
    Y

    Y
    Y
    Y

    Y
    Y

    Y
    Y
    Y
    Y

    Y
    Y
    Y

    Y
    Y

    Digital

    Roving Truck Lightboxes


    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y

    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y

    Y
    Y

    GWP

    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y
    Y

    Catalog

    Digital
    1
    2
    3
    4

    434,651.00
    425,651.00
    465,123.00
    445,123.00
    1,770,548.00

    1
    2
    3
    4
    5
    6
    7
    8
    9

    80,048.00
    80,156.00
    80,567.00
    88,765.00
    82,876.00
    87,812.00
    86,751.00
    80,147.00
    79,182.00
    746,304.00

    Total

    1
    2
    3
    4
    5
    6
    7
    8

    Flyer

    Total

    Newspaper Ad
    1
    198,726.00
    2
    187,342.00
    3
    167,283.00
    4
    198,263.00
    5
    177,182.00
    6
    188,273.00
    Total
    1,117,069.00

    GWP
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16

    45,000.00
    45,000.00
    45,000.00
    45,000.00
    45,000.00
    45,000.00
    67,212.00
    67,212.00
    67,212.00
    67,212.00
    67,212.00
    67,212.00
    63,424.00
    63,424.00
    63,424.00
    63,424.00

    Total

    120,252.00
    120,252.00
    120,252.00
    120,252.00
    120,252.00
    120,252.00
    120,252.00
    120,252.00
    962,016.00

    Roving Truck
    1
    95,617.00
    2
    95,617.00
    3
    95,617.00
    4
    95,617.00
    5
    95,617.00
    6
    95,617.00
    Total
    573,702.00

    Lightboxes
    1
    2
    3
    4
    5
    6
    7
    8
    Total

    87,651.00
    98,625.00
    91,623.00
    91,382.00
    95,432.00
    97,263.00
    120,392.00
    128,374.00
    810,742.00

    17
    18
    19
    20

    63,424.00
    63,424.00
    65,231.00
    65,231.00
    1,184,278.00

    TOTAL
    7,164,659.00

    Top 3
    Catalog
    GWP
    Newspaper Ads

    0%

    April 11

    March 11

    February 11

    January 11

    December 10

    November 10

    October 10

    September 10

    August 10

    July 10

    June 10

    May 10

    April 10

    March 10

    February 10

    January 10

    December 09

    November 09

    October 09

    September 09

    120%

    100%
    80%

    60%

    40%

    20%

    August 11

    July 11

    June 11

    May 11

    April 11

    March 11

    February 11

    January 11

    December 10

    November 10

    October 10

    Conversion Rate
    100%

    95%

    90%

    85%

    80%

    75%

    nversion Rate

    294,343.00
    95,617.00
    263,316.00
    140,617.00
    655,424.00
    185,617.00
    125,567.00
    143,625.00
    321,107.00
    303,906.00
    2,529,139.00
    252,913.90

    You might also like