Professional Documents
Culture Documents
Altruism
Altruism
a motive to increase
another's welfare
without conscious
regard for one's
self-interests
WHY DO
WE
HELP?
SOCIAL EXCHANGE
THEORY
-human interactions
are transactions that
aim to maximize ones
reward and minimize
ones cost
REWARDS
Internal
External
GUILT
EXCEPTIONS TO
FEEL BAD-DO GOOD
SCENARIO
FEEL GOOD-DO
GOOD
SOCIAL
NORMS
THE
RECIPROCITY
NORM
To those who
helped us, we
should return
help, not harm.
THE
SOCIAL
RESPONSIBILITY
An expectation
that people
will help those
needing help.
GENDER
AND
RECEIVING
HELP
EVOLUTIONA
RY
THEORY
KIN SELECTION
KIN SELECTION
The idea that evolution has
selected altruism towards
ones closer relative to
enhance the survival of
mutually shared genes.
RECIPROCITY
LEVEL
OF
EXPLANATION
EXTERNALLY
REWARDING
HELPING
INTRINSIC
HELPING
Social
Exchange
Psychologica
l
External
Rewards for
helping
Inner
Rewards
Social
Norms
Sociological
Reciprocity
Norm
Social
Responsibilit
y Norm
Evolutiona
ry
Biological
Reciprocity
Kin Selection