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ALTRUIS

a motive to increase
another's welfare
without conscious
regard for one's
self-interests

WHY DO
WE
HELP?

SOCIAL EXCHANGE
THEORY
-human interactions
are transactions that
aim to maximize ones
reward and minimize
ones cost

REWARDS
Internal
External

GUILT
EXCEPTIONS TO
FEEL BAD-DO GOOD
SCENARIO

A helpful act will


neutralize a bad
feeling.
Helping softens a bad
mood and sustains a
good mood.

FEEL GOOD-DO
GOOD

Happy people are


helpful people.
Positive thinkers are
likely to be positive
actors.

SOCIAL
NORMS

THE
RECIPROCITY
NORM

To those who
helped us, we
should return
help, not harm.

THE
SOCIAL
RESPONSIBILITY

An expectation
that people
will help those
needing help.

GENDER
AND
RECEIVING
HELP

Women help equally


to male and female.

Male offered help


when the person who
is need were females.

EVOLUTIONA
RY
THEORY

KIN SELECTION

KIN SELECTION
The idea that evolution has
selected altruism towards
ones closer relative to
enhance the survival of
mutually shared genes.

RECIPROCITY

Genetic self interest


also predicts
reciprocity.
The giver expects
later to be the
receiver.

COMPARING AND EVALUATING


THEORIES OF HELPING
THEORY

LEVEL
OF
EXPLANATION

EXTERNALLY
REWARDING
HELPING

INTRINSIC
HELPING

Social
Exchange

Psychologica
l

External
Rewards for
helping

Inner
Rewards

Social
Norms

Sociological

Reciprocity
Norm

Social
Responsibilit
y Norm

Evolutiona
ry

Biological

Reciprocity

Kin Selection

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