Key internal factor

1. Personnel trained and experienced

2. Good-quality products
3. Good communication Boss-employee
4. There are availability of working capital
5.-It is high mood employee
6. Poor-distribution of plant
7. Lack of organization into-the departments
8.-Not enough staf
9. Profit margins are no greater than the industry average
10.- Excess raw material in the store
total
Internal Factore Evaluation (IFE)

WEIGHTI
NG
0.2
0.2
0.1
0.05
0.1
0.1
0.05
0.05
0.1
0.05
1

The company has a strong domestic position, is above average in general

internal strategic position, so although it has weaknesses that strengthen,
internal factors remain stable, but whether minimum weaknesses should not
treat less importance.

clasificati
on
4
4
3
4
3
1
2
2
1
1

WEIGH
NG
Result
0
0
0
0
0
0
0
0
0
0.
2.

COMPETITIVE PROFILE MATRIX (CPM)

WEIGHTIN
G

MANS
SPORTS

PRODUCT
RANGE
PRODUCT
QUALITY
TECHNOLOGY

0.20

0.25

0.25

EXPERIENCE

0.15

COMPETITIVE
NESS
TOTAL

0.15

0.6
0
0.5
0
0.5
0
0.6
0
0.4
5
2.6
5

UNIFORM
ES
ZODIACO
4
0.80

TROPICO
TEXTILES
2

0.40

0.75

0.75

0.75

0.50

0.30

0.30

0.30

0.45

2.90

2.4

Therefore uniformes zodiaco is the most dangerous competitor for man's

sports.
Through competitive profile matrix we got:
Man's sports shows an overall score of 2.65, therefore higher than Tropico
textiles with 2.4 result, however uniformes zodiaco has a total of 2.9.
This means that:
Uniformes zodiaco is superior in its product range, quality and technology also
need to strengthen our market position, particularly at the factors which man's
sports is at a disadvantage. To which leads to expand the range of products,
investing in technology and this in turn improve quality.

Financial Strength (FS)

WORKING CAPITAL
AVAILABILITY
LIQUIDITY

+
5
+
5

AVERAGE FF

+
5
AND ACTION EVALUATION (SPACE)

Competitive Advantage
(CA)
QUALITY PRODUCTS

TRAINED PERSONNEL

AVERAGE VC

1
1
1

STRATEGIC
POSITION

POSICIN ESTRATGICA EXTERNA

Environmental Stability (ES)
RAW MATERIAL FIRST
CLASS
INCREASED DEMAND

AVERAGE EA

-3

Industrial Strength (IS)

GROWTH IN THE MARKET

+4

-2

NEW TECHNOLOGY

+5

2.
5

AVERAGE FI

+4.
5

Eje X = VC + (FI)

Eje X = -1 + (+4.5) = +3.5

Eje Y = FF + (EA)

Eje Y = +5 + (-2.5) = +2.5

Agressi
ve
Profile

3
2
1

-4

-3

-2

-1

-1
-2
-3
-4

As the point falls in the aggressive quadrant, the interpretation is that the
company is in an excellent position, therefore their strategies can be of great
diversity as:

Market penetration
Market development
Product Development
Integration
Diversification