S A N

F R A N C I S C O

SOCIAL MEDIA
CAMPAIGN SUPPORT
Vlogger Partnerships
August 5, 2013

VLOGGER PARTNERSHIPS
HOW
We will partner with 3 vloggers, each will create a 2-part video series for a total of 6 unique videos
Vloggers can talk about Premier Proteins world of good energy and encourage viewers to use the
hashtag #GoodEnergy when posting to social media channels
For each video, the vlogger will pose a different question to their viewers to respond to, such as:
Who provides you with good energy?
What places provide you with good energy?
What is your ideal Good Energy Day?
When do you need good energy and where do you get it?
Viewers will post their answers in the YouTube comments section and 5 winners would be selected
at random (this is per vlogger per video)
Viewers will have roughly 30 days to enter (until the vloggers 2nd post)
Winners will receive product plus $200 gift card
3 vloggers x 2 videos each = 6 original videos x 5 winners per video = 30 winners total

TIMING
TIMING
Mid-August
Vlogger A 1st video posted
Vlogger B 1st video posted
Mid-September
Vlogger A 2nd video posted
Vlogger B 2nd video posted
Vlogger C 1st video posted
Mid-October
Vlogger C 2nd video posted

Thank you.