Carlo Olorvida

Television Advocacy Advertisers as Perceived by Xavier University Undergraduates College

Students

Introduction

Advertising is a powerful role in influencing the buying decisions of our

consumers advertising.
Advertising is a way of communicating simultaneously to thousands even millions
of people.
Television advertising seems to be the most effective medium of advertising for
its most popular.
Reaches a large number of people simultaneously than any other types of
media.

Statement of the Problem

How often do students watch television?

Are they aware of the television advertisements?
Are the aware of TV advocacy advertisements?
If they are aware with the advocacy ads, what are their perceptions on these
ads?
What advocacy advertisements do they like most?
Do they think these ads are promoting issues of great importance?
What are their perceptions as to the effectiveness of advocacy ads in their
respective campaigns?
What issue do they think the advocacy ads should focus more?

Importance of the Study

Advertisements are the most persuasive possible selling message form of

communication.
It promotes desirable human values, environmental protection and health issues.
It saw the needs of knowing and analyzing how the students perceive the
advocacy ads.
To know if these advertisements had served their purpose.

Limitations of the Study

Focused on the perceptions of the undergraduate college students on TV

advocacy advertisements