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  • Sun TV

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    Dushyant Rana
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    The document contains revenue information for Sun TV and SpiceJet over multiple years from 2008-2009 to 2012-2013. It shows that Sun TV's total income increased from Rs. 10,915.2 million to Rs. 18,726.4 million from 2008-2009 to 2012-2013. SpiceJet's total income increased more sharply over the same period, growing from Rs. 18,135.38 million to Rs. 58,051.41 million. The document also provides some customer segmentation details for Sun TV and SpiceJet, such as their viewership and market share percentages.

    Original Description:

    Industry analysis

    Original Title

    Sun Tv

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    The document contains revenue information for Sun TV and SpiceJet over multiple years from 2008-2009 to 2012-2013. It shows that Sun TV's total income increased from Rs. 10,915.2 million to Rs. 18,726.4 million from 2008-2009 to 2012-2013. SpiceJet's total income increased more sharply over the same period, growing from Rs. 18,135.38 million to Rs. 58,051.41 million. The document also provides some customer segmentation details for Sun TV and SpiceJet, such as their viewership and market share percentages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views3 pages

    Sun TV

    Uploaded by

    Dushyant Rana
    The document contains revenue information for Sun TV and SpiceJet over multiple years from 2008-2009 to 2012-2013. It shows that Sun TV's total income increased from Rs. 10,915.2 million to Rs. 18,726.4 million from 2008-2009 to 2012-2013. SpiceJet's total income increased more sharply over the same period, growing from Rs. 18,135.38 million to Rs. 58,051.41 million. The document also provides some customer segmentation details for Sun TV and SpiceJet, such as their viewership and market share percentages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    REVENUE STREAM

    SUN TV
    YEARS

    2008-09
    2009-10

    TOTAL
    INCOME
    (millions)
    10915.2
    14375.2

    Total Income

    25000

    20000

    15000
    Total Income
    10000

    2010-11

    19705
    5000

    2011-12
    2012-13

    18316
    18,726.40

    0
    2008-09

    2009-10

    2010-11

    2011-12

    2012-13

    REVENUE STREAM
    SPICEJET
    YEARS

    2008-09

    TOTAL
    INCOME
    (millions)

    70,000.00

    TOTAL INCOME (millions)

    60,000.00

    50,000.00

    18,135.38
    40,000.00

    2009-10 22,420.91
    2010-11 29,639.15
    2011-12 40,191.14
    2012-13 58,051.41

    TOTAL INCOME (millions)


    30,000.00

    20,000.00

    10,000.00

    2008-09

    2009-10

    2010-11

    2011-12

    2012-13

    CUSTOMER SEGMENTATION
    Sun TV has a viewership of 70% in Tamil
    entertainment
    category according to TAM (Television
    Audience
    Measurement)
    DTH business grows from zero to 4.6 million
    subscribers in
    24 months since its birth
    Spice jet Airlines is India second largest low
    cost airline in
    terms of market share
    The global slowdown in air travel has impacted
    leisure
    segment and has made Spice jet accelerate
    its increasing
    focus on business passengers
    Sun Pictures started its operation in 2008

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