var dataArr = {

"hello": [{
"id": 114,
"keyword": "zzzzzz",
"region": "Sri Lanka",
"supportGroup": "administrators",
"category": "Category2"
}, {
"id": 115,
"keyword": "aaaaa",
"region": "Japan",
"supportGroup": "developers",
"category": "Category2"
}]
};
var sortArray = dataArr['hello'];
sortArray.sort(function(a,b) {
if ( a.region < b.region )
return -1;
if ( a.region > b.region )
return 1;
return 0;
} );
Source: Stack Overflow