1. Elsevier - Dan J. Kim a,, Donald L. Ferrin b, H. Raghav Rao c A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents 2. 3. 4. 5. 6. 7. 8. 9. 10. Price Promotion and Brand Loyalty: Empirical Evidence for the
Method used
Abstract and Conclusion
Limitations
German Ready-to-Eat Cereal
Market The findings of this study show that B2C e-commerce customer loyalty in Saudi Arabia is strongly influenced by customer satisfaction but weakly influenced by customer trust. The study limitations, implications, along with directions for further research are discussed.
First, pricing decisions of retailers typically are made in a
multi-product environment which implies a complex set of interactions between different products. These interactions are not addressed in the current study due to the obvious dimensionality issue for a large equation system, but are worthy for further investigation. Second, theoretical and empirical studies typically investigate the relationship between brand loyalty and promotional strategies in a static context