Marketing Management

(IMPORTANT QUESTIONS)
I.Short Answer Questions
1. Marketing Management
2. Marketing Mix
3. Marketing Myopia
4. Marketing Intelligence
5. BCG Matrix
6. WOM Marketing/viral Marketing
7. VMS
8. Market Demand
9. Branding
10. Packaging
11. Promotion Mix
12. Green Marketing
13. VALS
14. Adoption Process
15. Business Markets
16. Levels of Product
17. Global Marketing
18. Online Marketing
19. Seven Os Structure
20. Rural Marketing
21. Social Marketing
22. Demand Measurement
23. Marketing Strategy
24. Marketing Audit
25. Wholesaling
26. Retailing
27. CRM
28. Brand Equity
29. Customer Equity
30. Ansoffs Grid

II.Long Answer Questions

1

a Marketing Philosophies
b Marketing Process
2 a Managing Marketing Effort
3 a Macro Marketing Environment
b Micro Marketing Environment
4 a Levels of Segmentation
b Bases of Segmentation
c Requirement of Effective Segmentation
5 a Market Targeting Strategies
b Market Positioning Strategies
6
Sales Forecasting Methods
7
Competitive Strategies
8
Branding Strategy Decisions
9 a Product life cycle (PLC)
b New Product Development (NPD)
10
Product Mix Decisions
11
Pricing Strategies
--New product pricing strategies
--Product Mix pricing strategies
--Price Adjustment Strategies
12 a Distribution Channels-functions
b Wholesalers-types
c Retailers types
13 a Channel Management Decisions
b Channel Design Decisions
c Channel Conflict-types
14 Promotion/communication Mix
a) Advertising b) Sales Promotion c) Public Relations d)Direct Marketing.
15 Explain Personal selling process?
16 What is Sales Promotion? Sales promotion tools?
17 What is direct Marketing? Types.
18 a Adverting strategies.
b Managing Advertising effort.
18 Factors influencing Consumer buying behavoiur.
19 Factors influencing Business buying behavoiur.
20 Types of marketing organization Structures?
21
Marketing Control.
a) Annual plan control b) Efficiency (operational) Control c) Strategic Control d)
Profitability Control.
22 Bases of Segmentation for industrial/business markets.
23 Define Packaging? Decisions involved in Packaging?
24 Service Marketing? Characteristics and Strategies?
25 online marketing-types, web marketing, social network marketing?