()

(Free Market Theory)

- An inquiry into the
Nature and Causes of the Wealth of Nations

Free market

(John Locke - ) " "

(Right to liberty)

(Right to private property)

(State of Nature)

(Law of Nature)

(state of perfect
freedom) Essays on the Law of nature Two
Treatises

of

Government

(Lockean

Rights)

-












------------------















(survival of fittest)

(Perfectly Competitive Market)

(Utility Maximizers)

( )

It is not from the benevolence of the butcher, the baker and the brewer
that we expect our dinner, but from their regard for their own selfinterest----------------------------------

-
"

The Citadel

( )

"







" "

(Provider is always right)


(Customer is
always right)



Medical care

Health care market




(Seller) (Buyer)

(Supply) (Demand)
supply and demand

A market is simply an adjustment mechanism for supply and demand which

permits the exchange of goods and services between consumers and producers
without the need for government intervention

AIG Citigroup




(Empirical based reform)
-



(Invisible hand)




-

(Service Business)

 (Consumer)
(Customer is always right) (Service
provider) (Consumer)

service

provider customer
service provider
customer

service provider

consumer
"
"
customer


()

()

(Asymmetry of Information)

() (Good Health System)

-
Laptop

Laptop

(Symmetry of Information)
-

provider



asymmetry of information

(Monopolize)

(Advertising)








(Quality Health Care)






(Hotel Hospital Service)


--------------

- -----------------------




(Escalated cost)
(End User)

 ()













(Intellectual Property Right)

Equitable Pricing Policy

(Business Ethics)

(Corporate Social Responsibility)








++++++++++++++

()




()















+++++++++++++
(Merck)

(Ivermectin)

+++++++++++






---------------------







()

'' ' '

"

(Streptomycin)

"

++++++++++++++++

(Consumer Behaviour)
(Loyal Customer)

(Market

Segmentation)

"

"

"




"

"

 "

"

"

"

- "

(OTC- Over the counter)

Prescription drug

(Antibiotics)
(Essential Drugs)

Sales Medical Representative

Rainmaker

" "

+++++++++++++
"

"






"

"

"

"

Brand Name Drug

Generic Drug












"

"

()



()

Generic
drug

-------


=============
"

"

-

"

()

"




"

Business

class

"






"

"


++++++++++++

 ()



Health Action International (HAI)
(Measuring
medicine prices, availability, affordability and price components)



++++++++++++

"
"

()


() ( )

() Originator brand
Generic

()

() -
++++++++++++





() ()
(
)

(Brand Name)
(Generic Drug)







(Data collector)


=============



(Fluconazole)
() ()

(Ciprofloxacin)





. . .

. .
(
)

 ()

-------------------

allergic





( )

(Hierarchy of
needs)

V
IV
III
II
I

I.

(Physiological
need) (Innate need) (Primary need)



(If

you are very hungry, you

dreams food, you remember food, you think about food and you want
nothing but food!)
II.

(safety need)

III.

(Social need)

IV.

(Egoistic need)

(Inwardly directed ego needs)

(Outwardly directed ego needs)

V.

self actualization need











City of Joy "
"

+++++++++++++




(Promotive services)

(Preventive services)

(Curative services)





()
()

(Direct payment or Out-of-pocket payment)

(International Poverty Line)
(purchasing power)
(food)
(minimal daily wage) world bank



(extreme poverty)

(poverty)






()

(Millennium Development Goals)

(Eradication of Poverty and Extreme Hunger)

(poverty specialist)

(Jeffery Sachs)









() ()
.
. . 1

.
2

()

1
2

Ministry of National Planning and Economic Development (2006) Myanmar MDG Report: 22.
ibid: 27.

 ()

 ()

Niccolo Machievelli (Born 1469 May 3, Died 1527 June 22)
The Prince: The end justifies the means-




- ( )
-

( )