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Table of Content
ABOUT US
Prin. L. N. Welingkar Institute of Management Development and Research
From the Group Director's Desk
Welingkar is now WeSchool
Welingkar Milestones
Mumbai Campus
Bengaluru Campus
ACADEMICS
PGDM - 2 Year Full-Time, Recognized by AICTE
PGDM - Rural Management (Emerging Economies)
PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE
PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE
PGDM Business Design - 2 Year Full-Time, Recognized by AICTE
Global Citizen Leader (GCL)
PGDM - E - Business - 2 Year Full-Time, Recognized by AICTE
Executive PGDM - 15 months full time, Recognized by AICTE
Foundation Fortnight
List of Speakers at the Foundation Fortnight Program
Scholarships
Welingkar Research Center - Mumbai
Welingkar Research Center - Bengaluru
BEYOND ACADEMICS
Outbound Program
IMPACT
WECKET 2012 -13
InnoWE - Mumbai
InnoWE - Bengaluru
D-Magics
Mash Up
Prarambh Bengaluru
Growel
We Achieve - Student Winners
We Faculty Achievements
We Care
WE EVENTS
Events at Welingkar
We Caf - Bengaluru
INDUSTRY INTERFACE
Industry Round Tables
Academic Initiatives
We Connect
Corporate Connect - Mumbai
Corporate Connect - Bengaluru
List of Guest Lecturers
GLOBAL OUTREACH
International Immersion
Student Exchange
International Partnerships
ICSID
PLACEMENTS
Career Management Centre & Students Profile
Corporate Testimonials
List of Recruiters
ALUMNI
Alumni
Welingkar Alumni Network
Dubai Fellowship Meet
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Prin. L. N. Welingkar Institute of Management

Development and Research
Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai is a part of the Shikshana Prasaraka Mandali, Pune. The
S. P. Mandali manages around 43 educational institutes in Maharashtra, prominent among them being, the Ruia College and Podar College
of Commerce, Mumbai; the S. P. College, Pune apart from Prin. L. N. Welingkar Institute of Management Development and Research.
The Shikshana Prasaraka Mandali's Pune Managing Council is represented by Shri. B. J. Pandit (Vice President), Shri Sushil Kumar Ruia
(Vice President), Shri Abhay Dadhe (Chairman, Managing Council and Managing Committee), Shri Anant Mate (Vice Chairman, Managing
Council),Mrs. Nanda P. Mane (Secretary).
The members of Local Managing Committee of Welingkar Institute of Management are:
Shri. Abhay Dadhe, Shri. A. N. Mate, Shri S. G. Bhalerao, Shri V. V. Joshi, Shri S.V. Sathe, Dr. Vijay Khole, Prof. Dr. Uday Salunkhe,
Prof. S.R. Tendulkar (Faculty Representative), Shri K. A. Tamhankar (Staff Representative).
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Prof. Dr. Uday Salunkhe
Group Director, WeSchool I Eisenhower Fellow I Senate Member, University of Mumbai
It's a VUCA world where the rules of the game have changed. We often hear about terms such as
globalization, triple bottom line, more for less for more, disruptive innovation, sustainability,
technological revolution, social responsibility, ethics, governance and the list goes on. To keep
abreast with the dynamism, there is a dire need for students to hone their leadership skills, have
greater awareness of self & context, develop a global mindset, empathy &ethical perspective.
At WeSchool, all our efforts are towards grooming our students with these qualities and skill sets.
Consequent to the mega shifts that have characterized the global and local business environment over the last five years, WeSchool is
gearing itself towards developing the future ready managers and leaders, who are versatile, competent and value based. WeSchool's
guiding philosophy has been that of AAA which stands for Acquisition, Application and Assimilation of knowledge. Our emphasis is not
only on acquisition of knowledge; but on the application of knowledge. We strongly believe that by engaging students in pursuing real-life
projects/simulations/case studies, wherein they are able to apply the concepts learnt, helps in permanent retention of knowledge which
leads to assimilation.
The genesis of Global Citizen Leader program (GCL) has been from our AAA philosophy. Last year, WeSchool students participated in the
GCL Program to learn the essentials of innovation and leadership. Students groups were engaged in a local social improvement project. For
a period of 6months students groups worked on issues related to Rural, Healthcare, Innovation, Social issues, Human Resources, Urban
issues, Infrastructure, Systems & IT and Energy, under the guidance of Centre for Creative Leadership (CCL), USA and WeSchool Faculty
members.
WeSchool has always believed that programs and course curriculum should be industry oriented and over the years been a pioneer in
industry oriented programs like Healthcare, Rural Management, E-business, Business Design, Retail Management etc. Our students have
immensely benefitted through courses such as the Integrative Manager wherein through team teaching, multidisciplinary concepts are
taught to nurture an integrative thinking mindset.
Innovation and design thinking has always been one of the strongest pillars of WeSchool's guiding philosophy. We are committed in our
journey towards inculcating innovative mindset in our students. In February 2014, we will be hosting INTER-DESIGN Mumbai; a global
event organized under the aegis of ICSID (International Council of Societies of Industrial Design). We School is the only B-School to host this
global congregation of the best designers in the world (All the previous editions have been held by Design Schools across the world). The
theme for the forthcoming event is Humanizing the Metropolis.
Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and
Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's
association with several leading International Universities has ensured student & faculty exchange and internship programs.
I welcome you to the World of WeSchool
Prof. Dr. Uday Salunkhe,
Group Director
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Bengaluru Dean's Message

I am delighted to announce that WeSchool, Bengaluru, which had a humble start few years ago,
has established its presence in the Silicon Valley of India. It was possible only with the constant
support of our Group Director, Prof. Dr. Uday Salunkhe. Being located in the Garden City, each
corner of our sprawling campus captures and emphasizes the green color of our brand identity
to provide an ideal serene environment conducive for learning and absorbing new knowledge.
In addition to PGDM and E-business programs, since innovation has been our focus at WeSchool,
we recently introduced a full-time PGDM in Business Design & Innovation program, which
integrates design thinking concepts and skill sets into management. The course is structured
in a manner that students develop and create new business ideas which are innovative,
entrepreneurial and feasible from an organization's perspective.
We pro-actively encourage, guide and involve the student fraternity to interact with Indian Inc.
'We Caf' initiative, anchored by our students provided great learning experience as it gave
opportunity to interact with CEOs/MDs of various leading companies so was the CII Young Indians
Chapter in our campus.
The series of Roundtables in Marketing, Human Resources, Information Technology and
Operations provided a platform for students to unveil their 'Personal Brand' and showcase their
caliber to companies. Our students initiated a 'Reduce Plastic-Campaign', in and around
Electronic city "WErGreen, 'Each one Teach one', participation in cultural activities has helped
instill and develop humility and humane approach.
I welcome you to read the brochure to know about WeSchool, Bengaluru.
Prof. Dr. Anil Rao,

Dean, Bengaluru
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Welingkar is now WeSchool

About the identity system
About the identity system
The understated, almost undesigned font is humble and not stately and awe inspiring like typical university
identities.
The Trikon that represents body, mind & soul and the coming together of academics, corporate and society
looks simple but is actively a potent symbol, constantly pushing us forward, never stopping.
The green reminds us that green is going to be the color and nature of all businesses tomorrow. The color
purple gives our identity, the assurance and solidity of a university.
Business education seeks change. We are the change.

At Welingkar, we believe that management education has the potential to influence the country's growth and development. But in an era
where emerging unarticulated needs seek newer approaches, being a conventional B-school is not enough. It needs the combined efforts
of various stakeholders of management education. That's precisely why we have decided to renew our values, constantly challenge
convention and collaborate with the corporate, NGOs, government bodies etc. We would also share ideas and design innovative programs
that will equip today's talent to face tomorrow's challenges. Create newer paradigms in the area of management education and transform
from a B-school to WeSchool. All this with an endeavor to transform management education as we see it.
'We' is the new 'I' and as Welingkar changes to WeSchool, our actions will embody the spirit of:
breakthrough thinking and execution

business design
every movement
*Imp: The change to WeSchool is only a change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of
the institute remains unchanged as Prin. L.N. Welingkar Institute of Management Development & Research.
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Welingkar Milestones
Accolades
Prof. Dr. Uday Salunkhe, Group Director, Welingkar Education, with the MIEDA
Award for Excellence in Education Field was awarded by
Shri. K. Sankaranarayanan, Honorable Governor of Maharashtra and
Shri. Montek Singh Ahluwalia, Deputy Chairman, Planning Commission.
Prof. Dr. Uday Salunkhe receiving the Eisenhower Fellowship

on the hands of Mr. John S.Wolf President Eisenhower Fellowships
Prof. Dr. Uday Salunkhe, Group Director, WeSchool, felicitated with

the prestigious AIMS- Ravi J Mathai Fellow Award at the
24th AIMS Annual Management Education Convention 2012 by Padmashri Dr.Pritam Singh.
Prof. Dr. Uday Salunkhe and the Welingkar team receiving the BMA award on
Friday, 14th June 2013 from the hands of
Mr. R Ramakrishnan, President, BMA; and O. P. Bhatt, Former Chairman, SBI
CAREERS 360
WeSchool Ranks 5th among private B-Schools
in India and 1st in West zone.
5th in Research 2nd in Student Work Experience 7th in Average Salary 9th in Student Diversity
Ranked 10th amongst Top Private B-Schools

in India & 8th in International linkages.
Source: CNBC-TV18's The A-List of B-Schools
WeSchool Ranked amongst Top 10 Private B-Schools in India
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Mumbai Campus
The B-school to be in
The WeSchool Campus. A hot bed of new thoughts, ideas and enterprise. A place where cutting-edge global conversations begin.
Unconventional is in the DNA here. No wonder, state-of-the-art facilities like Complete Wi-Fi, Innovation & Leadership Labs form an
indispensable part of teaching methodology, along with numerous other new-age learning tools.
Every year, WeSchool draws students from a diverse cultural, personal and professional backgrounds. The School's rigorous and
innovative curriculum combines cutting-edge business research with active application-based course work and an emphasis on
collaborative learning. Which makes it the the B-school to be in, imparting education that lasts, and evolves over a lifetime.
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Bengaluru Campus
Situated in Bengaluru, the Silicon Valley of India, WE School Bengaluru campus is designed to nurture Design Thinking and Innovation.The
present campus is a demonstration of our intent, to nurture business pioneers of tomorrow who will collaborate, innovate to make their
mark globally. It has the latest state- of the-art facilities that facilitates the right environment for learning with the help of skilled faculty.
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WeSchool: Simply world-class

WeSchool is the only educational institute to have its own
InnoWe, Mumbai's first innovation lab, that provides 'state-of
the-art' facilities along with counseling and mentoring by senior
faculty to help conceptualize your ideas to become paradigmdefining businesses.
WeSchool has a well-stocked business library with the latest
books, periodicals and journals apart from access to Online
Databases and over 1100 Online Journals. The e-Library allows
access to the Web OPAC (Online Public Access Catalogue) where
the books, CDs and journals have been computerized and stored
for ready reference.
The Welingkar Research Centre (WRC) at WeSchool supports
students and faculty in their research and its dissemination
through publications, participation in conferences and seminars,
working on case studies and grooming students for several
competitions. WRC also publishes a student magazine SAMVAD and a research journal - aWEshkar.
In order to help shape global and new-age careers for the
students, WeSchool's Career Management & Placement
Centre (CMC) plays an important role through induction and
orientation, summer internships, mid-term projects, all the way to
final placements and even provides active post-placement
assistance.
The campus has two computer labs with high-speed broadband
connectivity - Tech Mall and Logica, while the entire campus is
Wi-Fi enabled. The classrooms are tastefully designed keeping in
mind our participatory learning module. WeSchool has
cuttingedge acoustics and wall-mounted LCDs in classrooms
with video conferencing facility to enable students to participate
in live sessions with the other campuses and participants from
across the globe.
Another unique place in the WeSchool campus is the Brainstorm
Room - a unique forum for group activities where students sit at a
round table with faculty and the members of the corporate world
to discuss case studies and goals.
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The Campus is well-equipped with an open-air seating

amphitheater, conference rooms and auditorium to facilitate their
creative talent. WeSchool is also sensitive to the students' wellbeing. That's why the cafeteria offers both vegetarian and nonvegetarian cuisines. The Student Activity Centre includes
well-equipped gym, yoga and meditation rooms and
recreational games. Space Bar, the innovative retail store sells
memoirs and student utilities while providing a platform to Retail
Management students to gain hands-on experience and practice
retail skills by running this store. Separate hostels are available in
Mumbai and Bengaluru for both boys and girls. The hostels are
serviced and maintained with all basic amenities including 24x7
internet connectivity.
WeSchool has a focused Mentoring Program for all students,
with dedicated faculty and industry professionals to assist them
across academic as well as non-academic domains over their two
year journey here.
WeSchool believes in innovative teaching. Our professors are
regular participants at Harvard and other premier management
schools and forums for various training programmes, helping
them stay abreast of the latest teaching trends and methods.
All this ensures that at WeSchool students get nothing short of a
world class education experience and move on to the best global
careers.
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academics
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Academics
Dr. Raghunath Anant Mashelkar, President of Global Research Alliance addressing Welingkar Students
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PGDM Programs (Recognised by AICTE)

At Welingkar, we design programs that ultimately lead to holistic student growth which enables students to fit into any role with ease
in the corporate world. Our programs provide students with cutting-edge global exposure, multi-disciplinary / innovative programs,
robust industry interface and alumni network. Welingkar therefore offers students much more than simply Management education.
2 year full-time progams
Other PGDM progams
PGDM
Executive PGDM
PGDM - Rural Management (Emerging Economies)

PGDM - Healthcare Management
PGDM - Retail Management
PGDM - Business Design
PGDM E-Business
Prof. Dr. Uday Salunkhe addressing Welingkar students at the WeSchool Campus
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PGDM - 2 Year Full-Time, Recognized by AICTE

Present intake - 180 seats in Mumbai & 60 seats in Bengaluru
The specializations offered are Marketing, Human Resources, Finance, Operations and Systems. Students discover their true
potential after practicing rigor and focused hard work having selected the specialization of their choice.
Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of contemporary and
comprehensive business management courses it offers. To meet the challenges of tomorrow, we need to usher in the new and keep
developing the old. The Postgraduate Diploma in Business Management, the flagship program has the flexibility to incorporate these new
trends while still providing the fundamentals of management education. The program nurtures world-class managers with analytical tools,
business philosophies and exposure to real-life unstructured situations.
The trimester system followed in the program facilitates students with the flexibility required to engage in several live projects and activities
that mould their personality. Subjects like Strategic Management, International Business, Business Ethics & Corporate Governance,
Leadership Practices, Team Building Exercises, Cross Functional Roles, Advanced Tax Management, Operating System, Business
Systems Analysis, Entrepreneurship Management, Functional Specialization Projects, Emotional Intelligence and many more have been
incorporated into the curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for
innovation of ideas and solutions in the light of various limitations. The PGDM thus provides the right tools to meet challenges and
constantly aims at creating and nurturing future world leaders.
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Curriculum Structure
Trimester I
Perspective Management I *
Vedanta, The Art of Self Management**
Grooming for Executive placement**
Business Statistics
Managerial Economics
Financial Accounting
Business Communications
Individuals in Organization
MIS
Marketing Principles
Trimester II
Perspective Management II
Vedanta The Art of Self Management *
Design Insights
Research Methodology
Applied Economics
Cost & Management Accounting
Business Language
Managing Groups for Performance
Operation Research
Marketing Analytics
Principles of Retail* (For retail)
Trimester III
Legal Aspects of Business*
Vedanta- The Art of Self Management*
Business Design*
Market Research
Business
Environment -OR- Retail Business
Environment (For Retail)
Taxation*
Fundamentals of Financial Mgmt &
Financial Markets
Selling & Negotiation skills* -OR- Retail
Selling Skills* (for Retail)
Human Resource Management

Production Management -OR-Retail
Store Operations (For Retail)
Marketing Applications & Practices
Student's Social Responsibility*
Trimester IV
Core Management Subjects
International Business
Holistic Development
Summer Project *
Marketing
Consumer Buyer Behaviour
Product & Brand Management
Integrated Marketing
Communications
Distribution Management & Supply
Chain Management
Electives
International Marketing.
Services Marketing & management
B2B marketing
Banking Fundamentals
Brand Management I
IT- Vertical
Finance
Advanced Financial management
Fundamentals of Banking
Mergers & Acquisitions
Corporate Law
Electives
Financial Risk Management.
Commodity Markets
Capital Markets Fundamentals
International trade
IT- Vertical
Brand Management I
HR
Summer Project*
Industrial Relations & Labour Laws
Competency Management & PMS
Learning Training & Development Part I*
HRD & Introduction to Employee
Engagement*
Total Rewards (Compensation Benefits)
Electives
Advanced Learning Training &
Development*
Employee Engagement Part II*
Talent Management*
Recruitment & Selection*
Operations
Productivity Techniques
Production Planning & Control Systems
Business Process Reengineering
Materials Management
Electives
Industrial Relations
Services Marketing & Management
International Trade
B2B Marketing
IT- Vertical
Brand Management I
Systems
Software engineering and Business
Analysis
Technology Platforms
Networking and Telecom Management
Information and IT Security*
IT Quality Management*
Electives
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Banking Fundamentals
Services Marketing and management
Telecom Vertical- I
Brand Management I
Retail
Product & Brand management
Buying & Merchandising
Store Design, Layout & VM
Consumer Buyer behaviour
Retail Technology*
CRM*
Franchising in Retail*
HR in Retail*
Trimester V
Marketing
Integrative Manager
Quantitative Techniques in Marketing
Strategic Marketing
Marketing Finance*
Sales Management & Promotion
Direct Marketing & CRM
Electives
Rural Marketing*
Rural Agri Marketing Management*
Retail Management
Brand Management II
(contd) IT Vertical
Finance
Integrative Manager
Quantitative Techniques in Finance*
Strategic Cost Management
Fiscal Policy & Corporate Tax
Planning
Security Analysis & Portfolio
Management*
International Finance
Electives
Wealth Management, Mutual Funds &
Insurance
Capital Markets- II
Fixed Income Security
Advanced Banking
(contd) IT Vertical
Brand Management II
HR
Integrative Manager
Organization Development & Change
Global of Strategic HRM
HR in Professional
Services/Consulting
HR Planning & HR Audit
Employer Branding
Electives
Behavioural Dynamics
Stress Management
Managerial Counseling
TQM & HR
Industrial Relations
Operations
Integrative Manager #
Quantitative Techniques in Operations
Quality Management
World Class Manufacturing
Logistics & Supply Chain
Management
Industrial Relations*
Electives
Design & New Product Development
Direct Marketing*
Rural Marketing*
Retail Management
(contd) IT Vertical
Brand Management
Systems
Enterprise Applications
IT Governance and Compliances
Managing Technology Businesses
Managing IT Projects
Electives
Outsourcing Management
Telecom Vertical II
Brand Management
Retail
Ethics & Corporate Governance
Sales Management & Promotion
Retail SCM, Logistics & Distribution
Retail Strategy*
Category Management*
Marketing Finance*
Retail Finance*
Services Management*
Ecommerce
Trimester VI
For All Specializations
Creating Effective Organization*
Functional Specialization Projects
Cross Functional Management
Project Management
Total Quality Management*
Retail
International Retailing
Creating Effective Organization*
Functional Specialization Projects
Retail Location, Planning and
Business Management
Legal Aspects in Retailing*
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PGDM-Rural Management (Emerging Economies)

2 Year Full-Time, Recognized by AICTE
Present intake - 60 seats in Mumbai
Creating corporate managers with rural insights
The outreach of education, rising income and aspiration levels enabled by advancement in Information and Communication Technology
has developed Indian rural sector as a vibrant economic growth engine. In order to serve this new emerging sector, a Rural Management
program today should be focused on generating opportunities for sustainable growth and managing resources, ensuring the availability of
urban amenities and services that would lead to empowerment of the local people/ organizations. It needs to encompass latest syllabus in
core Management, Innovation and opportunity creation in the emerging markets.
Program Objective:
PGDM-Rural Management (Emerging Economies) program has stemmed from the need of the corporate sector for Managers/future
leaders who have a deep understanding and premium knowledge about the rural sector of India in terms of the needs and aspirations,
lifestyle, culture and beliefs of the people residing in the smaller towns and villages. The program is designed to groom the student to be
empathetic, have leadership qualities and have an innovative mind-set so that s/he is able to think out of the box to correctly identify with
the problems and then find ingenious solutions to the problems faced by the rural sector. Besides design thinking approach students also
get exposure to innovative technologies for inclusive growth.
Industry verticals growing in rural space:

FMCG & Consumer durables
Banking & Finance
Companies offering Summer Internships:

Mahindra Finance
Pidilite Industries
Manufacturing
Maruti Udyog
Agri - business
Godrej Agrovet
Telecom
GSK
IT & ITES
Yes Bank
Insurance
Gokul Milk
Infrastructure
Reserve Bank of India
Automotive Sector
Kansai Nerolac Paints
Media & Entertainment
Su-Kam Power Systems
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Trimester I
Trimester III
Global Citizen Leadership Phase I

(Leading Self)
Global Citizen Leadership Phase III

(Managing Society)
Business Communication
Perspective Management
Business Statistics
Financial Management & Financial

Markets
Distribution & Supply Chain

Management
Rural Innovation
High tech Agriculture & Food Processing
Industry
Agri Input Management
Trimester V
Elements of Taxation & Fiscal Policy For

Rural Sector
Strategic Management
Market Research
Data Analytics
Operations Management
Micro- Finance
Sector Analysis
Project Management
SUMMER Internship
Advance Banking
Trimester IV
Business Ethics
Legal Aspects I (For Business)
Sales Management & Negotiation Skills
Legal Aspects II (Rural)
TQM & Operations
Advance Financial Management
Social Entrepreneurship
Agri Price Risk Management &

Commodity Markets
Managing Cooperatives
Managing groups for performance

Fundamentals of Banking

Business Environment
Sustainable Practices & Climate Change

issues
Rural Marketing
Integrated Marketing Communication
ICT in Rural Management
Rural Consumer Behaviour
Principles of Marketing
Agricultural Economics
Rural Development in India
Rural Insights
Trimester II
Global Citizen Leadership Phase II
(Leading others)
Exploring the grassroots
Problem Solving & decision making
Trimester VI
Academic Research Project in Rural
Sector
Agriculture situation in India
Extensive experiential learning
Note: (*) The courses in the program may be revised in the future to update with industry talent requirements
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Career Prospects for Rural Managers

Diverse range of jobs are available in the ever expanding rural sector. Some of the job titles across industry verticals include General
Manager- Rural & Inclusive Banking, Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager,
Relationship Manager - Rural Banking, New Business Development Manager-Farm Equipment, Product Manager, Rural technology
Product Head, Brand Manager - Rural and the like.
Connecting with Stakeholders- Government, People & Corporate
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Industry Projects
Channel development strategy project in rural housing finance
Developing an end to end Chemist an RMP's (Registered Medical Practitioners) loyalty program for rural business
Modern trade practices for beverage industry
Post disbursement audit if priority sector lending in rural banking
FOR (Free ON Road) delivery Implementation in Rajasthan
Evaluation of current bike ISR models in COG (Coverage of Gap) towns below 7k population in UP, Bihar and Rajasthan in various Indian
states
Follow us
Facebook: www.facebook.com/welingkar.rural.management
Twitter: @we_rural
Blog: Blogs.welingkar.org
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PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE

Converge to Collaborate', 'Innovation in Healthcare' - these
buzzwords are creating waves across the world. Globally, the
health industry is witnessing a major structural transformation
to converge towards one universal goal, HEALTH FOR ALL".
The graduates of medicine, nursing, physiotherapy,
engineering, biomedical engineering, pharmacy, life-sciences
and non-medical streams are now gearing up to drive
sustainable improvements in this dynamic fast growing
SUNRISE sector.
Objectives of the program:

The vision of the Healthcare Management Programs is
To be the preferred provider of management education in the healthcare segment using design thinking and innovative practices
To develop and nurture responsible global leaders for the healthcare sector with virtues of culture, values & ethics, as well as modernism
to be able to manage larger challenges.
PGDM Healthcare Management Program is a two-year full-time AICTE approved program. By design, the aspirants are nurtured through
the latest curriculum on fundamental general management education, sectoral learning and domain specialization, whilst leveraging on the
strengths of Innovation and Design Thinking, the Pillars of Welingkar Education.
The ultimate goal of this uniquely-designed integrated program is to train and mould the young mind to become the future global leader with
the professional acumen and modern outlook whilst respecting the traditional sensitivities of care and services with a humane touch.
The learning approach is a T-Shaped design to create general management professionals, well equipped with techno-functional domain
knowledge and functional skill sets.
The program has a well-designed and structured integration of the disciplines of General Management, Hospital Administration and
Pharmaceutical Management along with sectoral knowledge related to the healthcare domain and all other verticals that form part of the
value chain.
This two-year program begins with learning and skill development in general management areas across the first three trimesters. In the
second year, the students are offered choice of specialization in the domains of
a) Hospital Administration
b) Pharmaceutical & Life Sciences Management
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Across the six trimesters, the students are provided modular learning in Public Health Administration, Planning & Designing of Facilities,
Health Services Delivery, Health Insurance, IT Healthcare, Regulatory & Legal Aspects, CSR & NGO management, and Pharmaceutical &
Life Sciences domain functions.
On successful completion of the program, opportunities for engagement are open for candidates in Health Services sector, Pharmaceuticals
sector, Medical Devices & Technology sector, Insurance, IT, Wellness, Consultancy organizations, Govt. Affairs, CSR in health and other
business verticals that interlace with services and health and across various functions.
Trimester I
Cost Accounting & Financial
Accounting
Trimester II
Market Research
Financial Management & Financial

Markets
Consumer Behaviour
Advanced Marketing & Sales
HRM II (Personnel Management +

Industrial Relations)
Fundamentals of Retail
Management
Quantitative Techniques
Perspectives Management
Planning & Designing of Healthcare

Facilities
Services Management
Public Health Administration
Materials Management
IT in Healthcare
Hospital Operations
Health-Centric Economics
Medical Technology Management
Basics of Project Management
Introduction to Health & Pharma

Industry
Grooming/Personality Development
Global Citizen Leadership Phase II
Global Citizen Leadership Phase III
Essentials of Marketing
Management
HRM I (Organization Behaviour +
Organization Design)
Business Laws
Essentials of Healthcare
Management
Epidemiology, Disease Management
& Disaster Management
Management Accounting & Taxation
Trimester III
Quality Management
Health Insurance & Managed Care

Fundamentals of Business Design
Global Citizen Leadership Phase I
SUMMER INTERNSHIP
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Trimester IV
Trimester V
Trimester VI
SECOND YEAR - CORE MODULES

Internship project presentations
Strategic Management
E-Biz
IT Solutions for Lifesciences
Corporate Governance & Corporate

Social Responsibility
Marketing Analytics
Integrative Manager
Overview of Merger & Acquisitions
CONCURRENT PROJECT / SELF DIRECTED PROJECT
SECOND YEAR - DOMAIN SPECIALIZATION (ANY ONE)
(A) Hospital Administration
Nursing Administration
Advanced HRM
Marketing & Brand Management
Quality Assurance & Accreditation

for HealthCare Organizations
Operational Excellence
Materials Supply & Equipment
Management
Industry Immersion Project
Healthcare Informatics
Support Services Management
Integrated Marketing
Communications
Legal Aspects of Healthcare
Social Entrepreneurship
(B) Pharmaceutical & Lifesciences Management

Operations & Production Management
Advanced HRM
Logistics & Supply Chain Management
Product and Brand Management
R&D and Regulatory Affairs
Overview of CR & PV
Marketing Management
Integrated Marketing Communications
Sales and Distribution Management
Direct Marketing & CRM
Quality Assurance
Note: (*) Program details, structure, & content of modules subject to change for improvement of the program.
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Industry Experience
Academic learning is strongly reinforced with industry learning through projects and includes dedicated five months of experiential
learning.
Industry Interaction duration:
1. Summer Internships : Two month full time at end of first year.
2. Industry Immersion project: Three month full time in trimester VI during second year of academic curriculum.
The choice of project work is as per the student's area of interest across the sector to include hospitals, public health organizations, NGO,
insurance companies, IT, pharmaceutical organizations, etc.
Summer Internship
Projects (2013)
Names of
Organizations
Hospital, Consultancy
& Insurance
Hinduja Hospital
IT& Innovation;
Retail (Healthcare)
Merck Soreno India, Abbott

Healthcare Pvt. Ltd, Piramal
Healthcare, Roche Products India
Pvt. Ltd., Astellas Pharma India
Pvt. Ltd., Wockhardt, Ranbaxy,
IPCA, Watermelon & Digitas
Health(Publicis Healthcare
Communications Group, B. Braun
Medical India Pvt. Ltd.
Medical Second Opinion
New Services Design for Chronic

Disease Management, Excellence
model for IVF services, process
improvement study.
HR Recruitment, Induction
Manual, Performance
Management, Employee
Engagement.
International projects on Investor

Roadmap and Facility Planning
(UAE), feasibility study for new
ophthalmology services.
Brand positioning strategy for

pharma product.
Innovative health service

delivery model - eHealth&
Cloud technology, Innovations
in pharma marketing - role of
digital media.
Designing New product for

bancassurance clientele,
Insurance analytics & MIS,
Business impact of IRDA
guidelines, CRM HNI Life
Insurance.
Market research studies for New

Product Launch in
antihypertensive, antidiabetics,
urology segment.
Hosmac India Pvt. Ltd.

Fortis Hospital
HDFC Ergo General Insurance Co.
Birla Sun Life Insurance Co. Ltd.
Max Life Insurance Co. Ltd.
Project Themes
Pharma, Healthcare
Comm., Medical Devices
Brand Management Advertising

campaigns.
GTL (Global Group Enterprise)

Future Group
IT & Telecom market strategy

for new products and value
add services.
Strategic marketing in modern
retail and healthcare FMCG
products.
Pricing strategy.
Consumer behavior for topical
analgesics.
International business IPR
European markets..
Indian Branded Market market
assessment for drugs in multiple
sclerosis & neonatology segment.
Market Research - Potential for
Newer service delivery models for
hemodialysis services (PPP).
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HEALTHCARE MANAGEMENT PROGRAMS - ADVISORY BOARD MEMBERS

1
Dr. Mrs. Snehalata Deshmukh
Former Vice Chancellor (Pediatric

Surgeon)
University of Mumbai
Dr. Mrs. Nilima Kshirsagar
National Chair Clinical Pharmacology

Dean
ICMR Government of India

ESI-PGIMSR MGM Hospital
Mr. Ranjit Shahani
Country President President
Novartis India Limited OPPI
Dr. Rajendra. A. Badwe
Director
Tata Memorial Centre
Mr. Pramod Lele
CEO
P D Hinduja Hospital
Dr. Sanjay Oak
Vice Chancellor
D Y Patil University
Mr. Anil Kamath
Founder Chairman Former MD
Esemcee Advisors Wockhardt

Hospitals Ltd.
Dr. Shakti Gupta
HOD - Hospital Administration
All India Institute of Medical Sciences

(AIIMS)
Mr. A. Vaidheesh
Vice President Government Affairs,
Johnson & Johnson, Asia Pacific

(Singapore)
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Dr. Pradeep Rane
Regional Med Director
Sanofi, Asia Pacific
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Mr. Vishal Bali
CEO
Fortis Healthcare
HEALTHCARE MANAGEMENT PROGRAMS - ACADEMIC BOARD MEMBERS

1
Dr. Hemchandra Tipnis
Ex Dean
Bombay College of Pharmacy
Mr. Joy Chakraborty
Director- Administration
Hinduja Hospital
Dr. Dileep Mavalankar
Dean
Indian Institute of Public Health,

Gandhinagar, ex- Associate Professor @
IIM Ahmedabad, Healthcare
Management Program
Dr. Urmila Thatte
Professor - Dept. of Clinical

Pharmacology
G. S. Medical College & KEM Hospital
Mr. Vivek Padgaonkar
Director
Organization of Pharmaceutical
Producers of India
Dr. Vivek Desai
Managing Director
HOSMAC India Private Limited
Mr. Sanjay Datta
Chief Underwriting & Claims
ICICI Lombard General Insurance Co Ltd.
Dr. Adheet Gogate
Managing Director
HealthBridge Advisors Private Limited
Prof. Masood Ahmed
Principal
Deccan Institute of Management
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Dr. Rajendra Patankar
Chief Operating Officer
Surya Children's Medicare Pvt. Ltd.
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PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE

Core Philosophy
The program aims at providing to the industry a professional who can adapt to the fast changing world of retail.
Program Overview
The PGDM Retail Management program focuses on an in-depth analysis of the retail sector and exposure to issues and developments in the
industry. Given the pace at which retail is evolving, the business environment demands professionals with an ability to learn new skill sets,
adapt and think out of the box.
In the first year, the student gains a thorough foundation in general business management and retail modules. The second year involves
class room learning with a strong focus on retail. During the course of the program, students are allowed to choose their specialization from a
mix of Marketing, Operations, Finance and HR and learn about the elements of retail pertinent to their chosen field of specialization.
The pedagogy for the program includes lectures, workshops, field trips, assignments and case studies.
Avenues for growth in core areas within retail include:
Avenues for growth in sectors apart from core retail

include:
Upon completion of the program students may pursue

varied opportunities in core areas within retail such as
Marketing, Accounting/Finance, Store Operations,
Product/Brand Management among others as indicated in
the below diagram.
Apart from core areas within retail , students may also opt
for opportunities in sectors such as FMCG, Insurance,
Banking & Financial Services among others as shown in the
below diagram
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TRIMESTER I
Business Statistics
Individuals in organization
MIS
Principles of Retail
TRIMESTER II
Business Language
Applied Economics
Design Insights
Managing Marketing Programs
Operations Research
Retail Business Environment
Global Citizen Leader Initiative
TRIMESTER III
Market Research
Business Design
Student's Social Responsibility
Elements Of Taxation
Direct & Indirect Taxes
Fundamentals of Financial Mgmt and
Financial Markets
Marketing Applications and Practices
Human Resources
Retail Store Operations & Profitability
Retail Selling Skills
Global Citizen Leader Initiative
TRIMESTER IV
Summer Project
Retail Buying & Merchandising
Store design, Layout & VM
Retail Technology & Ecommerce
Services Management & CRM in Retail
Choice of SpecializationMarketing/Finance/Operations/Human
Resources
TRIMESTER V
Strategic Marketing
Integrative Manager
Retail SCM Distribution and Logistics
Retail Finance
Location planning & Mall Management
Category Management
Franchise Management
Choice of Specialization Marketing/
Finance/Human Resources/Operations
TRIMESTER VI
Functional Projects
International Retailing
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An indicative list of companies that have recruited our students

Aditya Birla Retail Limited
Landmark Group Dubai
Reliance Digital
Shoppers Stop Limited
Reliance Retail
A C Nielsen
Jumbo Electronics Dubai
ITC Hotels
Future Group
Infosys
BNP Paribas
ITC Wills Lifestyle
Priority Group
Wipro Technologies
Network 18
Tesco
Student Diversity w.r.t. gender
Males, 40%
Males, 40% i.e. 21 students
Females, 60%
Females, 60% i.e. 31 students
Student Diversity w.r.t. qualification

Engineering, 42% i.e. 22 students
Commerce, 21% i.e. 11 students
E
D
Science, 4% i.e. 2 students

Arts, 2% i.e. 1 student
BMS, 27% i.e. 14 students

Others, 4% i.e. 2 students
Student Diversity w.r.t. work experience
E E
Freshers, 38% i.e. 20 students
A
A
C
B
Up to 12 months,19% i.e. 10 students

Over 12 - up to 24 months, 21% i.e. 11 students
Over 24 - up to 36 months,12% i.e. 6 students
C
B
Over 36 months,10% i.e. 5 students
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Advisory Board
The PGDM Retail Management program is supported by an Advisory Board that comprises of stalwarts of the Retail Industry such as:
Mr. Kishor Biyani, Group CEO, Future Group

Mr. Ajit Joshi, CEO and MD, Infiniti Retail Ltd [ CROMA ]
Mr. Govind Shrikhande, Customer Care Associate & MD, Shoppers Stop Ltd.
Mr. Bijou Kurien, Former President and CEO, Lifestyle at Reliance Retail Ltd.
Mr. Kumar Rajagopalan, CEO, Retailers Association Of India.
At WESCHOOL our endeavor is to sensitize ourselves to the changing needs of a dynamic market. An on-going academia industry
interface provides key inputs to help us constantly improvise and shape the curriculum and projects for students.
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PGDM Business Design - 2 Year Full-Time, Recognized by AICTE

Today, markets change at a pace that makes even Moore's law seems archaic. With advances in the fields of communication, material
sciences, and genetics: nothing seems impossible
How does a Business manager adapt in such times? Design thinking with its adaptive and integrative approach, seems to provide the way
forward. A designer converts imagination into reality with her/ his unique abilities of seeing co-relations across diverse domains, intuitive
skills of unbiased observations, a highly user centric approach, a tendency towards quick prototyping. A merger of the intuitive approach of
a designer and the analytical approach of a Business manager has given birth to the term 'Business design'.
Business is an entity designed to satisfy the need of its stakeholders profitably.
A business has to go through the following steps:
Need Identification, opportunity spotting & understanding the environment Concept generation and business case creation
Designing the Business Execution Roll-out Strategy for Growth
Identification of
Latent Needs
INNOVATION
Holistic
thinking
Visualizing
Scenarios
Creative
Thinking
In-Depth
Stakeholder
Analysis
Human Centered
Approach
Tolerance to
Ambiguity
Execution
Competence
Quick
Prototyping
Design
Thinking
Nurturing
Questioning Mind
Multi Sensory
Perception
Multidisciplinary
Integrative Approach
Unique Business
Offering
A business manager needs to understand these steps and have a holistic view of the human aspects in business, the economic, social,
cultural and technological context of the business environment, a research orientation, analytical and leadership skills. One has to go
beyond the functional silos of management (marketing, finance, operations, human resources etc) to understand the inter-linkages
between them so that he is able to appreciate the implications of his decisions and actions on the business of his organization to be a
responsible manager.
WeSchool's PGDM (Business Design) program attempts to inculcate this learning into the future business
Managers and leaders by integrating Design thinking and Innovation process into the mainstream management subjects. To facilitate this
process WeSchool has 'Innowe'- the innovation lab on campus for students to experiment with their ideas and concepts.
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InnoWe:
InnoWe is a place where, students are encouraged to voice the weirdest of their ideas with the assurance that these will be allowed to germinate crosspollinate and get fertilized. It is the hub of ideas for business concepts of the future. InnoWe is the hotbed of a host of activities on campus, Idea
Contests, Toy-making Contests, Concept Shows, Rendezvous with Mavericks, Film-making Contests.
Recruiters
Summer Internships
Google
HDFC Bank
HUL
Mahindra & Mahindra
BASF
Colgate Palmolive
Samsung Electronics India Pvt. Ltd.
Larsen & Toubro
SKF
Cadbury India
Godrej Industries
ICICI Bank
Future group
Vodafone
Marico Industries Ltd.
Infosys Technologies
Citi Bank
LG Electronics
Maier Vidorno - Germany
Vodafone
Tata Consultancy Service
Godrej Nature's Basket
Pidilite Industries
Whirlpool Ltd
Yes Bank
Fiat India
BIDCO (Kenya)
Thomas Cook
Capgemini
Mattel Inc. Malaysia
HDFC Standard Life Insurance
Pidilite Industries
CRISIL
Amul
RCF Ltd.
Jumbo Electronics (Dubai)
Wipro Technologies
Dr Reddy's Ltd.
Lokus Design
IDBI Bank
Castrol
Saraf Group - Dubai
Edelwise
Star TV
Viacom India
Bank of Baroda
Exxon mobile - USA
Deutsche Bank
Bosche India
Arvind Mills Ltd.
Nicolas Piramal
Idiom Design
Accenture
Axis Bank
Jhonson Controls
Mott MacDonald's
Deloitte Consultancy
Kirloskar Oil Engines
BPCL
Deloitte Consultancy
BIDCO (Kenya)
Nestle
ICICI Bank
Tata Motors
* Some of the job profiles offered by the above companies to the Business Design students are New Product development Managers, Executive Asst. to CEO, Associate Consultants, Associate Manager
Strategic Planning, Adwords, Branch Managers, Product Managers, Relationship Managers, Research Analysts etc.
Advisory Board for Innovations

It is our constant endeavor to inculcate the spirit of Innovation and encourage this behaviour across all our programs.
Name
Designation
Name
Designation
Dr. R. A. Mashelkar
President, Global Alliance Research
Dr. Roberto Verganti
Professor, Design & Innovation, Politecnico de Milano, Italy
Mr. Harsh Mariwala
Chairman & MD, Marico Limited
Mr. Dan Buchner
Director - Innovations, Centre for Creative Leadership, Belgium
Dr. Rana Kapoor
Founder, CEO & MD, Yes Bank Limited
Dr. Sten Ekman
Professor- Science & Innovation, Malardalen Univeristy, Sweden
Mr Kishore Biyani
Chairman & MD, Future Group
Ms. Madhabi Puri Buch
Head, Private Equity Firm, Singapore
Board Of Studies
Mr. Damodar Mall
Chief Customer Strategy Officer, Value

Retail at Reliance Retail
Mr. Anand Bajaj
CIO - Yes Bank
Dr. Lakshmi Lingam
Prof. TISS Hyderabad Deputy Director
Mr. Josy Paul
Chairman BBDO India
Prof. Kishore Munshi
Professor IIT IDC, Mumbai
Ms. Aparna Piramal
Executive Director, BP Ergo
Mr. Sanket Parekh
Head Strategic Initiatives, Pidilite Industries
Mr. Subrmanyam Goparaju
Senior VP, Head of Infosys Labs, Member, Executive Council
Mr. Jacob Mathew
CEO at Industree Foundation, Impact Edge Initiative of IF, Industree

Skill Transform Pvt Ltd & Co-founder at Idiom design & Consulting Ltd.
Mr. Vithal Madhyalkar
Country Manager Innovations IBM
Mr. Naveen Kulkarni
Director Business Development Philips
Mr. Pankaj Jhunja
GM (Design) Tata Motors
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Broadening Horizons
Live Industry Project
Exploring the ecosystem at the grassroots and understand the
The project was to help students to understand the latent
consumer needs and market potential at the bottom of Pyramid
financial needs of people and suggest possible interventions for
for verticals such as Banking & Finance, Retail, and Agribusiness,
a bank. Using Design thinking process and methodology they
IT, Healthcare, Innovation & Entrepreneurship.
derived feasible concepts.
Global Exposure
Creativity & Innovation Management Course Mlardalen University, Sweden
Mlardalen University, Sweden, School of Innovation, Design and Engineering offers

Creativity and Innovation Management. The purpose of this course is to supply students
as future leaders/managers with knowledge and practical abilities in creative, innovative
and entrepreneurial processes. This is achieved by introducing students to the
theoretical/scientific understanding and of practical methods / tools that can be used
to enhance their capacity in this field.
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Trimester I
Trimester III
Trimester V
Individual and Society
Legal Aspects of Business
Individuals in organization
Organization Design & Development
Sales Management
Qualitative Research methods
Business Plan
Total Quality Management
Managing the Supply Chain
Basics of Marketing
Operations Research
Strategic Innovation Management
Thinking tools for Innovators
Financial Management & Introduction to

Financial Markets
Portfolio creation
Technology History &Future

Aesthetics in Business
GCL
Trimester II
Branding
Integrated Communication
Prototyping
Communication Design & presentation

Techniques
Applied Economics
GCL
Green Issues
Data Analysis Methods
Management /cost Accounting
Triggers of Innovation & Business case
creation
Design Process
GCL
Business Simulation
Verticals
Retail
Banking and Finance
IT
Media
Design
Trimester IV
Taxation - Direct & Indirect Taxes
Project Management (Financing)
International Businesses
HR
Trimester VI
Academic Research Project
Operations
Business Creation (d-magics)
Verticals
Retail
Banking and Finance
IT
Media
Design
HR
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Global Citizen Leader Program

Close to 200 WeSchool students underwent the Global Citizen Leader program (GCL) wherein students were provided with
leadership and innovation knowledge along with an opportunity to learn and practice skills in a real-life context.
The students were from WeSchool's fulltime programs namely, PGDM Business Design, Retail Management Healthcare Management
and Rural Management (Emerging Economies). They worked towards developing sustainable solutions to issues were related to Rural,
Healthcare, Innovation, Social issues, Human Resources, Urban issues, Infrastructure, Process and Systems & IT and energy.
They partnered with Leadership Beyond Boundaries (LBB), a global initiative by the Center for Creative Leadership (CCL) which is
exclusively focused on democratizing leadership development and based in Greensboro, North Carolina.
The students worked in teams under the guidance of faculty members of WeSchool and LBB. During the 1st three months the students
create a project plan, find inspiration, search and define opportunity spaces. In the next three months the students develop solutions,
do prototyping and prepare funding pitches. The top projects were then showcased in front of an esteemed panel of jury members.
GCL program is now an annual feature and integrated into the curriculum as a credit course.
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PGDM E-Business - 2 Year Full-Time, Recognized by AICTE

Program is aimed at nurturing a new breed of Intra/Entreprenuers who can :
Help transform business to e-business and manage IT and digital business for large user organisations
lead pure play e-business and digital media ventures
Take up Techno-managerial roles such as PreSales, BAs etc in technology product/services organisations
Add value to traditional managerial roles in IT Rich Environments
This unique blend can be leveraged for various roles such as:
Other conventional Managerial roles
Business Analyst,
Project Managers
Digital Convergence
Pre-Sales,
Key Account Managers
e-Business/e-commerce
Leaders
Consultants in the areas of Business, Process,

Technology and Security/Governance
The program has over the past contributed by way of industry ready talent for the IT, Telecom, VAS, e-commerce, m-commerce and
techno enabled industries such as BFSI, ITES/BPO/KPO, Media to name a few.
The significant growth of e-commerce and the penetration of the mobile phones in the recent years marks a significant shift in the
manner in which conventional as well as techno savy industries would seek to leverage technology.
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The Advisory Board

Advisor
Designation
Company
Mr. Deepak Ghaisas
Chairman & Chief Mentor
GENCOVAL Group
Mr. Vikas Gadre
Executive Director
Bombay Chamber of Commerce & Industry
Mr. Murali Krishnan
Country Head
E-Bay
Mr. Rathin Lahiri
CMO & Business Head
LoyaltyOne
Mr. Manohar Murali
Business Leader
MasterCard
Mr. Ratish Nair
Co-Founder
DGTL (AdMagnet)
Mr. Avinash Kadam
Advisor
ISACA
Dr. Shubho Ray
President
IAMAI
The program offers pioneering courses:

Business Analysis: The first B-School to teach BA as a course Evolved out of Faculty research which includes the first Indian Book
on Business Analysis, PHI, 2008 which has become a standard for many other institutes.
Alignment to International Standards: IIBA - Institute of Business Analysis Body of Knowledge International
Human Computer Interaction: The first B-School to teach HCI as a course to emphasize the need for Human Centered design
and usability of technology based solutions evolved with the support of leading faculty from IIT IDC.
Alignment to International Standards: IIBA - IITIDC
Digital Business & Strategy: Gives deep insights into Developing an IT Strategy, IT lead business transformation, Leveraging the effects
of Convergence, e-Business Transformation and challenges of managing Platform based Networked businesses including the likes
of e-Bay, Yahoo, Google and other social networks.
Alignment to International Standards: IIBA - Harvard Cases
Digital Marketing: Preparing e-Business students to leverage the power of the internet for engaging with customers.
IT Security, Compliance and Governance: One of the first courses in IT Compliance and Governance covering understanding of Security
and Governance Issues and globally accepted compliance standards such as the IS0 27000, COBIT, SOX, Clause 49 and integrating
Compliance and Governance in Business processes and technology solutions.
Alignment to International Standards: IIBA - ISACA IT Governance Institute
Integrative Manager: A pure Case based general management course which places the student in the shoes of a decision maker on issues
ranging from opportunity identification, growth, competitive strategy, Crisis, legal and ethical issues and strategic innovation. The course is
a capacity building effort to enable a student to look at business as a whole and transcend above functional specialization silos.
Alignment to International Standards: Harvard Cases
BPO/KPO: One of the first courses teaching students the essentials of Outsourcing which is all pervasive in industry today.
Alignment to International Standards: IIBA-Institute of Business Analysis Body of Knowledge International
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Batch Profile
Diversity in Qualification
2% 2%
2%
6%
6%
12%
Graduation Degree
B. Com
BE
BSc
Bpharm
70%
BTech
BCA
BMS
Expected Careers
Project / Transition /
Process Managers
Any conventional
role (e.g. HR) in a
technology rich
environment
PGDM E-Business
nurtures a new
breed of managers
in different roles
New Generation CIOs /

E-Business Managers
Business Analyst,
Pre-Sales / Mktg.
Consulting - Security,
IT Strategy
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Key Recruiters E - Business

E-commerce Ventures,
Telecom, VAS etc
Software/ITES
Consulting
Banking,
Finance Insurance
Media
Manufacturing
Healthcare
Retail
Google, Mobile2 Win, Airtel,Siemens, BPL Mobile, VSNL, Vodafone, Bharti Telesoft, Virgin, Idea
TCS, Infosys, Cognizant, Datamatics, Mastek, HCL, Wipro, Iflex, Satyam, Mphasis, Kale Consultants, Hexaware,
Zycus, Bristlecone, IBM, L&T, ITL, Patni, HCL, Capgemini, HP, e-Serve
KPMG, Mahindra SSG, E&Y, Deloitte
Kotak Group, ICICI, HDFC Bank, SBI, Yes Bank, Citigroup, DCB, Crisil, J P Morgan Chase, Morgan Stanley,
Benchmark Funds, RBS, ING Vysya, Bank of India, Union Bank, SIDBI
Lowe (Lintas), O&M Interactive, Zee TV
Hindustan Pencils, Semco, Kores India, Albright & Wilson, Asian Paints, HUL
Nicholas Piramal
Shopper's Stop, Pantaloons, Croma, Jambo, The Mobile Store
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E-business
Trimester I
Growel
Business Communications
Financial A/C
Cost Accounting
Business Statistics
Business Analysis- I
E-Business Technology
E-Business Foundation
Integrated Project
Trimester II
Legal Aspects of Business
Art of Self Management
Foreign Language- German,
Japanese, Chinese, Spanish
Applied Economics
Management Accounting
Financial Accounting II
Marketing Analytics
Operations Research
Research Methodology & Marketing
Research
Business Analysis II
IT Security
Integrated Project
Trimester III
Financial Management
Marketing Applications & practices
Human Resource management
Production Management
Outsourcing Management
Enterprise Solutions- (Overview of

ERP, SCM CRM Enterprise portals)
Data Ware Housing & Mining
Introduction to Telecom
Integrated Project
Trimester IV
Core
Supply Chain Management
IT & E-business Subjects
IT Infrastructure
Digital Business & Strategy
Marketing
Product and Brand Management
B2B Marketing
Services Management
Blended Course
Digital Marketing
Finance
Advanced Financial Management
Financial Risk Management
Security Analysis
Mergers & Acquisitions
Blended Course
Technology in Banking
Operations
Productivity Techniques
Production Planning and Control
Operations Analytics & Services
Management
Blended Course
IT Operations
Blended Course
HRMIS
Trim V
Core
Integrative Manager
Role Based Electives
Corporate Finance
Key Account Management (Pre Sales
/RFP/Relationship Management)
IT & E-business Subjects
Managing IT Projects
IT Quality
IT Compliance
Marketing
Strategic Marketing
Sales Management & Sales Promotion
Marketing Finance
Quantitative Techniques in Marketing
Finance
Strategic Cost Management
Fiscal Policy and Corporate Tax Planning
Portfolio Management
Quantitative Techniques in Finance
Operations
Design and New Product Development
Logistic and SCM
World Class Manufacturing
Human Resources
OD & Change
Compensation Benefits
Managerial Counseling
HRP
Human Resources
IR and Labour Laws
OSTD
Psychometrics
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Executive PGDM - 15 months full time, Recognized by AICTE

Present intake: 60 seats in Mumbai
Welingkar's Executive PGDM is designed for working professionals, to sharpen business acumen and analytical skills, as you move up
the corporate ladder. The program aims at preparing a genre of T-shaped professionals persons with domain expertise coupled with
appreciation for the broader perspective of the organizational goals along with leadership qualities.
The program promotes an innovative approach, creativity and a design way of thinking in all aspects of business, in sync with the
demands of the industry.
The intensive curriculum with specializations like Marketing, Finance, Human Resources, Information Technology and General
Management compressed in the short duration enables an impactful second stint of your career.
Objectives of Executive PG Program

This program is designed specifically for working professionals who wish to enhance their business management skills along with their
domain expertise. We equip them to keep up with the latest management tools and techniques by exposing them to various theories and
practices of business management prevalent in the current economic scenario.
This program is aimed at developing effective interpersonal and teamwork skills, strategic thinking with holistic approach and ethical,
global and social awareness among the students.
Program Structures
Term 1
Term 2
Term 3
Term 4
5 Core Courses
5 Core Courses
5 Core Courses
4 Core Courses
Term 5
Term 6
Term 7
Term 8
1 Core Course
1 Core Course
2 Core Course
2 Core Course
2 Majors
2 Majors
2 Electives
2 Electives
1 Elective Vertical
3 months of Field Work will follow on completion of Term 8

Workshops and seminars will be interspersed throughout the course
A non-credit Mentoring/Career Building exercise will run through the course
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The program offers five areas of Concentrations/Majors namely:
The program comprises a Pre-term and Orientation, followed by 8 Terms in a year.

This year-long program is divided into 8 Terms. Each Term will generally comprise 40 days/6 weeks. The first 4 Terms comprise Core
Courses and the balance 4 Terms comprises 1 Core, 2 Majors and 2 Elective courses every Term i.e. 5 courses in Term 5, 6 and 7.
Term 8 is devoted to holistic development and comprises specially designed Integrative Management course coupled with a Capstone
Project.
The Core courses are cohorts and mandatory for all participants.
The Majors are those which are compulsory for a student intending to specialize in a particular area.
The Electives are mainly to bring in lateral knowledge and improve capabilities of students as they progress on the career graph.
The Integrative Manager is specifically aimed at building analytical and decision making capabilities
in a cross functional environment and develop holistic approach towards businesses.
The Capstone project is aimed at the manifestation of all the learning across verticals in a particular business sector/business problem. The
project will be jointly decided between the student
and the faculty.
This will be followed by a 3 month Field Work. The Field Work can be a continuation of the Capstone project and the student will be required
to submit a detailed report of the learning from the Field Work.
Teaching Pedagogy
Interactive classroom sessions by experts
Discussion on case studies on relevant areas which includes cases from Indian context,
London Business School as well as Harvard Business School
Guest sessions by experts
Live projects, group discussions, role plays, etc.
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Total Courses a Student must complete

TERM I - IV
: 19 (CORE)
TERM V - VII
: 15 (1 CORE + 2 MAJORS + 2 ELECTIVES IN EVERY TERM)
TERM VIII
: 2 (CORE)
TOTAL
: 36
This will be followed by successful completion of a 3 month field work for which a report
has to be submitted to the institute.
Credit hours per course = 26 (13 of 120 minutes each)
Total credit hours will therefore be = 936 + 3 months Field Work
Duration: 15 Months full time
* Subject to Revision
Eligibility Criteria
Any recognized Bachelors degree of minimum 3 years duration with 50% in graduation and a minimum of 5 years relevant full time post
qualification Managerial/Professional experience.
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Foundation Fortnight
Well begun is half done', and that is exactly what the foundation
The objective of the foundation fortnight is to help refresh
fortnight aims to accomplish. The Foundation Fortnight is a
knowledge about subjects while being introduced to some new
15 day preparatory course especially designed to introduce the
academic concepts. It helps smooth the transition to the
students to Welingkar culture and values.
academic atmosphere, and to ground in students' important
During this time students meet the faculty and staff, their seniors,
concepts, knowledge and skills.
alumni and their fellow batch mates; learn more about the
It is designed to stimulate imagination and inspire students to
curriculum; and become engaged in a host of activities designed
make the most of their two years at Welingkar. It focuses on team
to introduce them to all the aspects of a business management
building, experiential learning, and personal development.
program and their new environment.
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Foundation Fortnight for Future Managers

The Foundation Fortnight- the commencement program of Welingkar Institute of
Management Development and Research for its various post graduate management
programs, began from July 29th 2013 and continued for 15 days. Students were oriented
towards the organizational stories and current industry practices to embark their journey in
the path of business and leadership.
The orientation was addressed by Mr. H M Nerurkar - Former MD, TATA Steel. Many
prominent personalities from the industry across the sectors like Journalism, Social
Entrepreneurs, Media, Telecom, Pharma, FMCG, Real Estate etc. were invited to share their
Dr. Liu Youfa, Consul General of the

Peoples Republic of China in Mumbai
experiences and enlighten the students about the latest trends in the corporate world.
Besides the core faculties from different specializations conducted sessions for unfolding
Marketing, Finance, IT and HR by discussing the scope and trends in each vertical. Business
design team introduced the students to the design thinking and conducted various
interesting activities for the new batch of students.
Regarding the objective- Design your Future @ Welingkar- of the commencement program,
Prof. Dr. Uday Salunkhe says, It is designed to stimulate imagination and inspire students
to make the most of their two years at Welingkar. It focuses on team building, experiential
learning, and personal development.
Mr. Anupam Verma

President Wockhardt Hospital
Mr. Ridham Desai

Managing Director- Morgan Stanley
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Mr.H.M. Nerurakar - Board of Director & Former Managing Director Tata Steel Ltd.
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List of Speakers at PG Foundation Fortnight Program

Sr. No.
Name
Designation
Dr. Santarupt Misra
Group Human Resources Director, Aditya Birla Management Corporation Pvt. Ltd.
Dr. Nitin Paranjpe
CEO & Founder of Max Office Services Pvt.Ltd
Mr. H M Nerurkar
Former MD, Tata Steel
Mr. Sreekanth K Arimanithaya
Chief Human Resources Officer & VP at Britannia Industries Limited
Mr. Satish Pradhan
Chief Group - HR, Tata Sons Limited
Mr. Sachin Wagle
MD of Morgan Stanely,Head of Financial Institutions Group
Mr. Swami Parthasarthy
Founder, Vedanta Academy
Dr. Muraad Lala
ONCO Surgeon with Hinduja Hospital
Mr. Riddham Desai
Managing Director, Morgan Stanley
10
Mr. Boman Irani
Actor
11
Dr. Liu Youfa
Chinese Counsel General
12
RJ Mallishka
Radio Jockey, Red FM
13
Mr. Suhas Gopinath
CEO & President - Globals
14
Dr. R A Mashelkar
President of Global Research Alliance
15
Ms. Kia Scherr
Co-Founder and President One Life Alliance
16
Mr. Anuj Mehra
Managing Director at Mahindra Rural Housing Finance Limited
17
Mr. Paritosh Joshi
H.R. Manager: P &G
18
Mr. RamKumar
Executive Director, ICICI Bank Limited
19
Mr. D Sarkar
CMD Union Bank
20
Mr. Sanjay Gandhi
Sr. Vice President & Head Sourcing Godrej & Boyce Mfg. Co. Ltd. Appliance Division
21
Mr. Umesh Adhikary
Joint President at Aditya Birla Management Corporation Ltd
22
Mr. Saurabh Bhalla
Director, India Sales - Gartner
23
Ms. Sobhita Dhulipale
Femina Miss India 2013
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Dr. R A Mashelkar
President of Global Research Alliance
25
Mr. Rajeev Dubey
President, Group HR and After Market Sector Mahindra and Mahindra
26
Mr. Amit Agarwal
You Tube Lead, India at Google
27
Dr. Makrand Gulwani
Grant MacEwan University School of Business
28
Mr. Jacob Mathew
Director, Idiom Design and Consulting
29
Mr. Peter Hass
US Counsul General
30
Mr. Prahlad Kakkar
Ad Guru
31
Prof. Dr. V. Kumar
Executive Director, CEBCM
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Mr. Yan Hualong
Deputy Counsel General
33
Mr. Liang Zhijun
Vice Counsel, PA to CG
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Zoya Afroz
Miss India International 2013
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Scholarships
Welingkar awards the merit based Protsahan - Scholarships for bright minds. A Scholarship designed to reward the crme de la crme of
students applying to Welingkar's 2 year full-time PGDM Programs from all over the country. The scholarship selects the best minds
ranked through Welingkar's profile based selection process.
Rank
Sponsorship*
1st, 2nd, 3rd (3 students)
1 semester tuition fee waiver
4th to 8th (5 students)
Sponsored foreign internship

(expenses covered to the maximum
extent of ` 1,00,000)
9th to 20th (12 students)
Sponsored laptop
(upto maximum of ` 40,000)
*Conditions apply
Prof. Dr. Uday Salunkhe congratulating Protsahan Winners from 2013-15 batch
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Welingkar Research Center - Mumbai

Welingkar Research Centre (WRC) is an initiative undertaken by
the Welingkar Institute as part of its commitment to corporate,
faculty and its student community. The mission of the Center is
to create and disseminate new knowledge related to
management. Our research findings are disseminated directly
through publications, conferences or seminars and indirectly
through case studies and course development for MBA, PhD
and Executive Education Programs.
Luxury Market - Will India beat China?

Realizing Time Management from Mumbai Dabbawallas
Creating an Inclusive Education Model in India
Taxation of 'Indivisible works Contracts
How Indias Liberalization shaped a generation of
Entrepreneurs
Micro Enterprises in India Designing their success
Ethics in Business and Indian Values Systems: Need for
Integration in the age of Science and Technology
Research Journal aWEshkar is a bi-annual Peer Reviewed

Research Journal with an eminent advisory board, edited by
Dr. (Ms.) Ketna L. Mehta, Editor and Associate Dean.
Causes of Sickness and Turnaround Strategies in Public and
WE stands for Welingkar Education and Aweshkar stands for

creating new knowledge for the benefit of the academic &
corporate community.
Strategies for sustainable channel relations in Mobile

Telecom Sector
aWEshkar in hindi means Invention. The journal publishes

Research Papers, Research Articles, Case Studies, India
Focused Research, Management Ideas, Management Games,
Book Reviews and Poems.
aWEshkar is included in:
EBSCO Database, USA
Ulrich Directory of Periodicals, USA
It has been reflected in many International University Libraries:
UNiSA - University of South Australia
Universitatsbibliothek Leipzig, Germany
Bibliothekssystem Universitat Hamburg, Germany
Faculty Research Publications: A flavor of various topics by
some of our faculty who have published recently.
A framework to explore the grassroots (Rural India) by
Design Innovation Thinking
Leadership style, employee work effort and sales job
performance: The influence of national culture - A study
conducted in India and USA
Design Inspired Innovation for Rural India
Art Investment: An Emerging Asset Class for Indian
Investors
Measuring Service Quality using SERVQUAL Model: A
Study on courier services in India
Identifying and implementing social infrastructure for social
inclusion of people with disabilities in India
Training the hospital staff: A path towards better
management of biomedical waste
Ecotourism Policy- Need for uniformity across nation
Challenges for Implementation of Goods and Services Tax
Private Sector Organizations
Building a strong corporate branding for B2B companies

Reducing the factors affecting Faculty Supply Chain through
Talent Management Model
Modeling Infant cancers with joint regression analysis
An empirical study to Evaluate CAMELS rating system on
Indian Banks
A critical analysis of Health Insurance Portability in India
When work becomes play - Gamification of HR
Working Women to Working Mother : The Transition in the
Indian Society
Portal is Vital: Making libraries relevant and responsive to
changing user requirements
Impact of including design thinking competencies in
Management Education - An Experimental Study
India: Towards better management of Tourism
Forecast prediction of childhood cancer in Public Health
Consumer India : The Metamorphosis
Ongoing Research Projects:
ICSID: The International Council of Societies of Industrial
Design (ICSID) is a partner of the International Design
Alliance. It strives to create a world where design enhances
social, cultural, economic and environmental quality of life.
NHRDN Womentoring: The WoMentoring Initiative focuses
on issues concerning inclusion and practical difficulties
faced in life by working women and how today's workplaces
are affecting career aspirations and personal well-being. We
want to learn what organizations are doing / and can do, to
make the workplace more conducive for women and men,
particularly those who are raising a family and /or caring for
an elderly family member.
Corporate Industry Interface
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Welingkar Research Center - Bengaluru

Consultancy projects
1. Go to Market Strategies for 3Dconnexion, UK
This research intends to provide detailed analysis of four go-
3. Study on the Career growth of product managers for

Adaptive marketing
to market strategies for the Indian market and then come up
This project is undertaken for Adaptive marketing,
with a final selection of target sector; with a strategy for
a consultancy company focusing on product management.
successful launch of the product in that sector. The research
The objective is to shed light on the state of Product
focuses on automobile and educational sectors.
Management in India including data on salary structure, best

practices, typical career path.
The main objectives of the consultancy is assessment and

SWOT analysis of four go-to-market strategies and
selection which would work best & basic inputs on ROI time:
a. Addressing large accounts (Automotive first, partnership
with hardware peripheral suppliers)
4. Analysis of Customer feedback for Reliance Lifestyle

The Client wishes to get an in-depth understanding of the
purchase decisions for the jewelry products. This research
intends to provide detailed analysis of the completed
feedback forms and provide adequate interpretations and
b. Addressing SMB (partnerships with Software CAD

resellers)
suggestions on the Fast moving Products, identify product

gaps and reasons for non purchase.
c. Addressing Education (dedicated educational consultant

and/or partnerships with suppliers of hardware
peripherals to educational institutions)
d. Online sales and marketing
2. Market strategies for Indian market, A study for iWatt
This research project is for iWatt, a US-based company,
manufacturers of smart meters interested in expanding into
the Indian market.
A successful Silicon Valley based integrated circuit (IC)
developer and manufacturer desires to expand into India.
Over the past few years, the company has successfully sold
ICs into power adaptor industry within China, Taiwan, South
Korea and US, and LED light industry within same
The team with Andy Hopkinson- Director, global sales, 3D connexions.
geographies. The company has now developed and launched

in the past 30 days, a new IC for use inside smart meters.
The objective of the study is to evaluate, research and
understand the smart meter market within India and to help
create a strategy for entry into the Indian market. This project
is a work on how a US company in energy market can enter the
smart meter market in India.
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beyond
academics
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Beyond Academics
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Outbound Program
Mumbai & Bengaluru
Students learn not only technical skills demanded by travel in the wilderness, but they also develop long lasting attitudes that are
the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence, the ability to work with others qualities that will last a life time. The activities planned out, bring out the importance of planning coupled with timely action. Knowledge
is important but knowing how to apply it, is critical.
The outbound programs focus on <
Self Knowledge
<
Tenacity
<
The ability to go beyond self imposed limitations
<
Acceptance of responsibility
<
Physical fitness
<
Leadership
<
Team dynamics
<
Time management
<
Stress management
<
Creativity and problem solving
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IMPACT Inter B-School Cricket Tournament
IMPACT is WeSchool's flagship event held at the famous Matunga Gymkhana grounds opposite the WeSchool campus. The program was
initiated way back in 1992 and till date its the most awaited event throughout all the B-Schools in Mumbai. Every year 12 B-Schools
(only those B-Schools that offer both MMS and PGDM courses) are selected to participate in this grueling 2 week long cricket tournament,
which tests the player's cricketing skills and also his core competencies as a management student.
IMPACT features some of the best cricket players in India representing their respective colleges and trying to win the coveted title of
'IMPACT Champions'.
This entire event is managed by students of WeSchool. Students show their core skills as managers bringing in expertise from all the
departments of Finance, Marketing, HR and Operations into practical usage. The event is managed by a dedicated team of around
50 students, including event leads and volunteers.
IMPACT also features a pre-event launch and an alumni match which is held a week prior to the event. Till today more than 30 different
B-Schools have participated in IMPACT. WeSchool has had the privilege of being crowned winners of IMPACT 11 times in the last 20 years.
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WE'CKET 2012-13
WE'CKET was played with pomp and grandeur at WeSchool
Bengaluru Campus; however, there were fewer teams and
fewer matches. From this year onwards, the number of teams
and the number of matches played increased and would
continue to be so henceforth.
The event was organized into various qualifiers. After a set of
close encounters, E-Biz I Senior and E-Biz I Junior teams met in
the finals. The match was a closely fought one as it was
swinging in favour of both the teams. However, in the end the
E-Biz I Senior team won the match and the trophy. The Faculty
team and the Alumni team also played alongside the other teams
during the tournament and played positively all along.
The victorious PGDM E-Biz 1 Team
We-R-Green Cyclothon
We-R-Green Club of students and faculty of the Welingkar
Institute of Management, Development and Research with its
dedication towards
environmental
causes organised
'Pedal2Green', a cyclothon, on 20th September

2012. The event was aimed at spreading awareness on the
benefits, including health and fitness, of cycling. More than 80
cyclists, including students and faculty and professionals from
several private and multinational companies participated in the
event.
The Champions of We'Cket 2012-13 - EBIZ Batch 1 (2011-13)
JOGA BONITO
The year's first sports event was managed professionally by all
the Sports Secretary's and their team. Joga Bonito 2012 was an
astounding success with the competition being fiercer this year
with 8 teams for the Boys, 4 teams for the Girls, 1 Staff team and 1
alumni team.
In the end football was the true winner with a wonderful
tournament played in the right spirit by boys & girls alike.
Congratulations to Shashank Joshi for netting a staggering 21
goals.
Team We-R-Green after their Cyclothon
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innoWE - Mumbai
Mumbai's first innovation Lab
Iwizards Innovation Tournament
and center for Memetics initiated
The Welingkar team won the Runner-up prize at the iWIZARDS
by the Welingkar Institute of
INNOVATION TOURNAMENT at the Wharton Business
Management is a hub of
School, U.S.A.
business ideas for the future. At

innoWE students and faculty
About the tournament:
may undertake various aspects
The aim of the tournament was to unearth innovative tools for
of study viz. study on Social
enhancing customer experience in these tough times. It attracted
Innovation, Innovations in
126 entries comprising corporates & academic institutions from
Finance, Business model
across the globe, After two rounds of elimination by a team of
innovation, product design
Wharton Professors & senior management executives from
innovation among others.
Wipro, ten finalists were called to present their concepts at the
InnoWe addresses different
Wharton School of Business, University of Pennsylvania,
topics & issues which are not
Philadelphia.
considered or otherwise
neglected by local bodies or
The Welingkar team comprising :

<
public authority services so far
Prof. Kaustubh. Dhargalkar - Business Design & Head,

innoWe - Center for Innovation & Memetics
in its pursuit to find interesting,

workable and completely
Mr. Kishore Biyani - MD & CEO, Future Group
at the inaugration of innoWE
different solutions. innoWE is
<
Dr. Ramya Narayanswamy - student PGDM, 2nd year, was

adjudged as the runner-up for their innovation
beginning on the journey

Welingkar has taken to imbibe design principles into
Business Thinking.
It is a space where thinking is stimulated, ideas germinate and are
nurtured along to become paradigm-defining businesses. It is a
place where, students are encouraged to voice the weirdest of
their ideas. innoWe is a hub of ideas for business concepts of
the future.
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Contemporary ideas picked up by Industry from student projects at Innowe:

1. A 2 hr module based on mythology for imparting
is unrest & the city comes to a standstill, these people are not
Management techniques to SHG members without the
able to feed themselves, since they are unable to earn anything
use of Text or Technology.
during the day. Can these people not be insured albeit for a
The problem statement:

A large Retailer purchases various items from various SHGs
in the slums of Mumbai. The SHG members face problems in
keeping inventory, accounts, maintaining quality standards
etc. The retailers executives find it difficult to transact with
these SHGs.
nominal premium of as low as ` 5 per day? This was the

suggestion given by our students. The Company is formulating
prototyping plans for this concept & if there is a strong business
case, would take it to market.
3. Modular furniture that converts a kitchen into a study room.
The brief to our students:
The space crunch that a typical Mumbaikar faces in her/his
How can you train the SHG members to facilitate seamless
house.
transactions between them & the Retailer without the use of

any textual material?
Methodolgy:
On-field observation led our team of students to realize that
though the SHG members were illiterate they had a good
knowledge of mythology. Working on this insight, the team
created a module using relevant mythological stories to drive
through various concepts s.a. inventory mgt, keeping
accounts etc. The resulting two- hour module was entirely

How to optimize space in a typical Mumbai household.
Methodology:
Extensive on-field research enabled our student team to create
a typical profile of the family as: Husband & Wife in the age
band of 38 to 48 yrs of age with two children in the educational
age band of 6th std. to 12th std. living in 1 BHK flat.
Issue identified:
non-textual with a high recall value that ensured it could be
The parents sleep in the bedroom while the kids sleep in the
transmitted by the SHG members themselves with no further
drawing room. The TV is placed in the drawing room.
intervention from the student team or the retailers executives.

2. A large Insurance company seeking new markets: A daily
When the 12th std kid wanted to study post-dinner, the younger
one wanted to watch TV
premium( as low as ` 5 per day) plan for roadside vendors
Further research by the student team threw up an interesting
& daily wage earners in Mumbai.
insight, viz.
The kitchen ceases to be a kitchen after about 9.30 -10 pm,
Where is growth going to come from next?
while the need of a quiet place for the elder kid to study begins
around that time.
Find a new market
Building on this insight, the team came up with the concept of
Methodology:
Modular furniture that could convert a kitchen into a study
During the field surveys, our students identified a typical
room at night.
problem faced by roadside vendors & daily wage earners in
This concept was prototyped by the student team & was
Mumbai. Whenever, there are heavy rains or on days when there
extremely well-received by a leading builder.
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innoWE, Bengaluru
Innovate and Incubate; the base-line for management
build, test, and validate them before some of them can be
learning in Business Design
incubated for market-worthiness. With this, a full ecosystem for

next-gen business models will be fructified, beginning from the
WeSchool, Bangalore is emerging as the innovation hub for

Welingkar's management education programs. To nurture
class-room, going through InnoWe and Prototype Lab, and

incubated into new innovative businesses.
business leaders of tomorrow, Welingkar has set up a state-of-art

campus in the heart of Electronics City, with the latest amenities
WeSchool's PGDM program in Business Design and Innovation
and experienced faculty. Across the various management
will be a key user of InnoWe and Prototype Lab. This program is
programs on campus, and more specifically for WeSchool's
one-of-its-kind in Indian management education. Business
PGDM program in Business Design and Innovation, Welingkar
Design & Innovation integrates design thinking and innovation
attempts to inculcate learning in future business leaders by
with mainstream management principles, to explore human
integrating Design Thinking and the Innovation process into
needs, possibilities, and business opportunities of the future.
mainstream management subjects. The class-room program
Design thinking with its adaptive and integrative approach
follows a hands-on pedagogy to drive theoretical learning
provides a way to convert imagination into reality. The Business
through live doing and learning projects. To facilitate the process
Design manager uses his/her trained unique abilities to see co-
of experiential learning WeSchool has set up an innovation lab,
relations across diverse domains, uses intuitive skills for unbiased
InnoWe, at the Bangalore campus.
observations, adopts a highly user-centric approach, and relies

on quick prototyping to validate his/her ideas. A merger of the
The objective of the InnoWe is to create a platform for all students,

in the different streams on the campus, to explore, develop, and
intuitive approach of a designer with the analytical approach of a

business manager has given birth to the term Business Design.
incubate their designs and business ideas. InnoWe is a place

where students are encouraged to voice the weirdest of their
ideas with assurance that these will be allowed to germinate,
cross-pollinate, and get fertilized. It is the hub of ideas for
business concepts of the future. InnoWe is the hotbed of a host of
activities on campus, including project display exhibitions, idea
contests, concept shows, rendezvous with innovators, toymaking and film-making contests, design round tables, and so
on. The facility enables students to brainstorm, create, and share
their design and business schemes with colleagues and faculty,
as well as with industry advisors and mentors in order to take their
ideas forward to maturity. InnoWe will evolve into a place where
student entrepreneurs will gravitate to.
A Prototype Lab is also built on campus as an extension to
InnoWe, where the students can build their concepts. The
students would experiment with their ideas and concepts, and
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D-Magics
Since 2006, design thinking and innovation were brought into the MBA curriculum which has proven to be a sort of ground-breaking
contribution to management education in India. Design is a thinking process that is applicable to all man-made creations; whether it's a
business model, product, service, process or strategy. It is a process that leads to human centered innovation. Design thinking needs to be
adopted into the mainstream thought process in all functional streams and at all levels in an organisation. With this objective WeSchool
organises D-Magics every year at Mumbai and Bangalore campuses. D-Magics is
(i) a concept show of innovative prototypes by our students and faculty for various industry verticals and social arenas as well as the
industry showcasing some of their innovations
(ii) will be a dialogue between the leaders and management representatives in organizations and practitioners of design to explore a
magical change in industry and society. Hence the event has been named as D-Magics: Design for Management and Growth in
Corporations and Society.
The concept show will be exhibited all across our campus and will be an outcome of a six months exercise by students and their faculty
mentors undertaking identification of latent needs, field research, concept generation, business case validation, prototyping and
refinement. These concepts will be from the verticals of Social entrepreneurship, Agri business, Healthcare, Banking & Financial Services,
Fast Moving Consumer Goods, Retail, Information Technology, Telecom, Media, Entertainment, Advertising and Manufacturing. The
outcomes that are anticipated will be to identify and solve problems and fuel growth in the social sector and corporate sector. This
programme will be attended by top level executives from the corporate sector, mentors to student projects, Government officials, Students
& Faculty of many other business schools in India.
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Mashup
Mashup', An innovative Platform That Brings Startups and Students From Diverse Backgrounds Together
Today's management education scenario must change by breaking the silos, thereby creating opportunities and communities that nurture
a better future for people in all parts of the global economy. Having realized that, Welingkar began their journey on an untrodden path that
not only Indian but universities and scholars internationally were slowly beginning to think and talk about. Thus the path of 'Design and
Innovation' was set to Redefining MBA education at WeSchool. WeSchool believes in training its students to become corporate thought
leaders with global mindsets and at the same time motivates them to become daring entrepreneurs who will take on the challenges thrown
up by accelerated globalization, fast changing technologies, demanding clients and unpredictable socio-economic-political situations that
the future has in store. Getting that higher post or a bigger salary package cannot be the only career goals of a young management student,
he should be able to look at life that is beyond the horizon at the moment and visualize as to how he can become an employer instead of an
employee.
After all how many young managers will really be able to get that job offer with a salary package of one crore? expressed Dr. Uday Salunkhe,
Group DirectorWelingkar Education, at the inaugural function.
Speaking about the relevance of an event, Dr. Uday Salunkhe, Group Director, WeSchool says, The idea behind Mashup is to put budding
entrepreneurs and startups through the experience required to create executable business plans. There are many entrepreneurs with
innovative ideas or products but lack in scientific knowhow of creating a profitable business plan or are not sure how to approach the
market. This platform will ensure that these startups get the required push in the right direction. It also gives students a chance to showcase
their talent in front of the right audience and bear fruition to their dreams of setting up their own businesses. WeSchool believes not only in
training world class corporate managers but entrepreneurs as well. That is why this competition is kept open for graduate as well as post
graduate students so that they are able to met up with innovators, partner with them by polishing their own skills and get started on the paths
of realizing their dreams of entrepreneurship.
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Memetics Club
Memetics is an emerging field of study that explores the
relationship between cultural trends and business opportunities.
Participants discuss socio-cultural trends that could define the
way corporates do business tomorrow.
Prarambh - Bengaluru
At Welingkar our life revolves around discovering, researching,
erring & succeeding. We toil with ideas in an effort to germinate
them from seeds to sprouts and from sprouts to trees; trees that
grow big and strong and yet have their roots deep and firm in the
soil. This thought has given birth to Prarambh, the E-Cell at
We School, Bangalore.
Insight Lab
We think not of ourselves as scientists trying to incubate, but
Insight lab helps corporates and students develop a strategic
rather as naturalists who try to cultivate. We believe that
approach to innovation. It blends conventional and non-
Entrepreneurship is a spirit and it can be inculcated in every
traditional methodologies to identify latent needs of human
individual irrespective of the choice of career or work. We
beings and create offerings around these needs.

The lab aims at creation, development and pooling of knowledge
endeavor to create an environment conducive to experiential

learning.
along selected verticals. The aim is to generate insights, design
This matches our approach of 'design thinking' in the field of
and create innovative products/services or innovative business
management education. It provides students a great scope for
models, which can be made applicable to the corporate world.
Innovation, which in turn provides the ideal launch pad for their
entrepreneurial ventures. This ideology is reflected in the very
design of the campus at Bangalore, where every classroom has
the eco-system of an innovation lab. The eco-system includes
aspects like completely flexible seating, allowing for the
classroom to extend beyond the four walls. In addition regular
visits and interactions with business leaders, entrepreneurs,
innovators and designers help to provide the students with the
required direction to their limitless thought process.
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Growel: Nurturing Students Potential

Growel is a pioneering initiative undertaken by Welingkar Institute of Management with the specific objective of assisting students to hone
their soft skills, develop an integrated personality and achieve highest level of personal growth. It is the holistic approach to mould
personality, develop effective attitude and soft skills training for personal and professional excellence.
Core Objectives
<
Develop effective training programs based on experimental
Activities
<
learning models
<
Maximise individual potential of students through soft skills
Body Language, Team Dynamics)

<
training programs.
<
Soft Skills Development Workshops (Interpersonal Leadership,

Conflict Management, Handling Failure & Criticism and other
activities)
Facilitate students to achieve, clarity to professional goals, in

alignment with personal vision.
Personality Grooming (Communication, Presentation Skills,
<
Cognitive restructuring (to enhance clarity of thought, reasoning

and positive attitude)
<
Provide support to students in the form of individual and group

counseling sessions.
<
Individual & Group Counseling Sessions (to resolve barriers of

personal growth and maximize individual potential)
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We Achieve - Student Winners

Winner Breakfast with CEO: Mahindra Special Services Group(SSG) Win a Breakfast
at the InterContinental with one of the leading CEOs of India - Padma Bhushan Deepak
Parekh, Chairman HDFC Group
Prisoomit Nayak - PGDM 2011-2013
1st Prize Business Plan: Ideas to Implementation (i2I) 2012, an international Business
plan competition organized by IIM Calcutta - a business plan on empowerment of
underprivileged women staying in shelter homes through vocation of jewellery.
Ronak Gandhi - PGDM 2010-2012
1st Prize - Extempore: IIMA - Confluence - Block and Tackle 2012 - Extempore to speak
for and against the topic as directed by the judges.
Rishabh Ruia - MMS 2011-13
1st Prize Paper Presentation: Paper Presentation - Theme Digital Marketing - Topic Social Media Analytics -Ricecra '12 at SCMHRD, Pune
Omnath Killekar - PGDM Marketing 2011-2013; Ashish Kolge - PGDM Marketing 2011-2013
Hiral Shah - PGDM Marketing 2011-2013
1st Prize - knockdown Paper Presentation- SCIT Pune
Mithil Yadav (2011 -13)
1st Prize - Best Manager - NMIMS - Multiple rounds- Quiz, Street Play, Stress Interview
Jitin Kewalramani - (PGDM 2011-2013)
World Retail Congress: World Retail Congress 2012, London .A component of this meet
is a student competition called the Retail Futures Challenge. The theme for the Retail
Futures Challenge, 2012 was Imagining the Store of Tomorrow.
Shruthi Suresh - PGDM Retail 2012-2014; Simki Dutta - PGDM Retail 2012-2014
Sukriti Bajaj - PGDM Retail 2012-2014; Veeshan Rodrigues - PGDM Retail 2012-2014
1st Prize - B-Plan competition in IBS Pune_Zeal_2012 - B plan presentation of notebooks
Vidya Dabholkar; Abhijit Kale (PGDM- Business Design 2011-13)
1st Prize - Lakshya 12 at Amity Business School, Delhi
Amol Korde (PGDM - E Business 2011-13)
HPAIR 2012 Harvard Conference
Abhay Patil PGDM 2011-2013
Asha Cherian PGDM 2011-2013
1st Prize Case Study: UbiQua competition held by Bisleri at IIM Kozhikode Case
Study on Bisleri - Purple Cow
Archit Sankhe PGDM BD 2011-2013
Subhash Davda PGDM BD 2011-2013
1st Prize Best Manager: Best Manager NMIMS - Multiple rounds - Quiz, Street Play,
Stress Interview
Jitin Kewalramani - PGDM 2011-2013
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Hyundai Youth Marketing Camp 2013 - Designing a Youth Marketing Campaign for
Hyundai - Certificate, Ipod, Trip to Korea
Nidhi Rathi PGDM 2012-2014
1st Prize Paper Presentation: 1st BMA COMPETITION FOR YOUNG MANAGERS 2012
- Use and Misuse of Social Media - Paper Presentation Competition
Janya Menghrajani MMS 2011-2013
Divya Bhatia - MMS 2011-2013
2nd Prize Debate: "Aadhar: The Debate competition" held under the event Parivartan
2012, IIT, Delhi.
Abhishek Agrawal - MMS 2011-2013
Sunil Chaware MMS 2011-2013
Top 3 B-Plan: Business reality show UTV Bloomberg The Pitch - Top 10 Business Plan
- only Bschool in the competition - The concept of iKheti.
Priyanka Amar - PGDM BD 2010-2012
1st prize - All India-Inter University Aquatics Tournament (1 mts spring board)
Rohan Sambrani (MMS 2012-14 )
1st Prize - IMCI Best HR Summer Project 2012 and IMT Ghaziabad Tatva - Best
Summer Project Competition
Prisoomit Nayak (PGDM 2011-2013 )
1st Prize - Munijan 2012 - Mumbai University - Social Business Plan Competition- Idea
revolved around organizing blood donation camp and creating awareness about blood
donation.
Sushrut Nikalje, Tushar Chogale, Gajendra Ugile, Sushant Sutar (MMS 2012-14)
1st Prize - Productomania' event at Insight 2012 Marketing conclave organised by IIMAhmedabad
Fenil Gutka,Ritika Sachdeva , Hiral Shah (PGDM, PGDM BD 2011-13)
1st Prize - Stockathon- Tame the Bull, organised by the IES College Bandra - The event
was based on mock stock trading and we managed to convert our initial portfolio of 50
lacks into 2.24 crores - Rs 1000
Nishith Bahety; Binita Shah; Prateek Raj Singh ( PGDM 2011-13)
1st Prize - Future Eye-SPROUT 2011-12, SCIT, Pune- "What would trigger the next
recession?"
Shreyas Powar, Ayush Morarka- (PGDM-2012-2014)
1st Prize IIFT's print ad competition for their magazine "Markmantra - The objective
was to create a print ad for a new 'Zodiac' theme based tee shirt company.
Rakesh Marar (PGDM 2011-2013)
1st Prize - Best Manager NMIMS - Multiple rounds - Quiz, Street Play, Stress Interview
Jitin Kewalramani - (PGDM 2011-2013)
1st Prize - 1st BMA COMPETITION FOR YOUNG MANAGERS 2012 - Use and Misuse of
Social Media - Paper Presentation Competition
Janya Menghrajani; Divya Bhatia (MMS 2011-2013)
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1st Prize - EXIMIUS : The Entrepreneurship Summit Cinepolis presents Hazaar Ka

Bazaar at IIM,Bangalore.
Gourab Ganguly & Mayank Shah, (PGDM - BD 2011-13)
1st Prize - CII Young Indians' Response Program 2011 - "Social Networking - A
Boon/Bane".
Ms. Kirti Jaiswal, (PGDM - E Business 2011-13).
1st Prize - ADEATE at NMIMS, Mumbai.
Prashant Vutha & Swathi Srinivasan, (PGDM-BD 2011-13).
1st Prize - Co-Existance part of MICANVAS at MICA, Ahmedabad.
Shahu Patil & Bhakti Pande,Bhushan Rathi (PGDM, PGDM - E Business)
1st Prize - Business Plan Event at SCMHRD (NEEV'10-Bizzare) at Symbiosis Centre for
Mgmt. & HRD, Pune.
Ramhari Jadhav, Sumit Vidahte & Apurva Durge. PGDM - E Business 2010-12)
1st Prize - NOVATEUR at KJ Somaiya Institute of Management Studies & Research,
Mumbai.
Sudhakar Saraswat & Rajani K.(PGDM 2010-12)
1st Prize - Sociopreneur 2012 competition, Entrepreneurship cell, Cochin in association
with Teach for India .
Apurva Durge (PGDM - E Business 2010-12) & Shahu Patil (PGDM 2011-13)
2nd Prize -'Reality Bites' event at Insight 2012 Marketing conclave organised by
IIM- Ahmedabad- handle a Unisex Salon named 'Kallistaa' located in Maninagar area
of Ahmedabad
Dhanvi Kapadiya, Divya sanil, Anup Pawaskar- (PGDM Ebiz 2011-13)
2nd Prize - Prayaas , a social idea competition at NIRMA, Ahmedabad - Idea generation of a suicide prevention ecosystem
Priyanka Jagtap (PGDM EBiz 2010-12); Amulya Tadimeti (PGDM 2010-2012) ; Kasturi Shinde
(PGDM-Business Design 2010-2012)
2nd Prize - EXIMIUS : The Entrepreneurship Summit Cinepolis presents Hazaar Ka
Bazaar at IIM, Banglore.
Navin Kamath & Parikshit Vilas Loke (PGDM - E Business 2010-12)
2nd Prize - I Quize 2011 IIT - Bombay, SJSOM, Mumbai.
Swarup Kulkarni PGDM & Mihir Davda (PGDM - E Business)
2nd Prize - Manthan - G20 Summit, Avenues IIT, Mumbai
Hitender Chhabria, Prabhdeep Seth, Shalin Kumar & Tapasya Raut (PGDM 2011-13)
2nd Prize - NationalConvention on Responsible Leadership Competition at XLRI,
Jamshedpur.
Ashwini Barvekar(PGDM - E Business 2011-13), Swarup Kulkarni (PGDM 2011-13) &
Sameer Vaidya (PGDM - E Business 2011-13)
2nd Prize - E- week Business Plan Competition at IBS, Bangalore.
ApurvaDurge, Ramhari Jadhav (PGDM - E Business 2010-12)
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2nd Prize - Eureka National Business Plan Competition -11 at IIT-Mumbai.

Bhupesh Sharma (PGDM BD-2011-13)
2nd Prize- Manthan - G20 Summit at Avenues IIT Mumbai.
Hitender Chhabria, Prabhdeep Seth, Shalin Kumar & Tapasya Raut ("The Economist" team
from Welingkar Institute Bangalore)
2nd Prize - Elevator Pitch Competition at Symbiosis Centre for Information Technology,
Pune.
Amol Korde (PGDM - E Business 2011-13) & (PGDM - E Business 2010-12).
2nd Prize - Rejuvenating Maldives - Case study Competition - 2012- Certificate
Subhash Davda, Archit Sankhe, Shridhar Joshi, Nilisha Shah, Shruti Kaushik (PGDM Business
Design 2011-13)
2nd Prize - SOLAR CONCLAVE- Research Paper
Meghana Damaraju and Nishant Thakkar (PGDM 2012-14)
2nd Prize - Retail event at SDM-IMD Mysore - Naissance'12
Arindam Sengupta and Sandhya Tiwari (PGDM - E Business)
3rd Prize - CoolAvenues Best Summer Internship Experience Article Writing Competition"Summer Internship makes an MBA taste the reality"
Juhi Kapoor (MMS 2011-2013)
3rd Prize - XIMB Photography Contest
Ashutosh Mahajan (PGDM-Business Design 2012-14)
3rd Prize - Business Plan on "Reverse Vending" at National B-Plan Championship 2011 at
BIMTECH, Noida.
Bhupesh Sharma & Mohit Nayyer (PGDM - BD 2011-13)
3rd Prize - Contest PURVEYRICH, managed by CYCLOPS MILESTONE-IMT at
IMT, Nagpur.
Ashwini Dhage & Priyanka Selukar (PGDM - E Business), Satyanaraynan (PGDM 2011-13)
3rd Prize - IT-Comprix - Croissance(HR) at IMT-Nagpur.
Namratha R (PGDM 2011-13), Pooja Sharma (PGDM BD 2011-13), Sukriti Sharma (PGDM
2011-13), Satyanarayanan (PGDM 2011-13)
3rd Prize - The Mock - DOHA Summit at Nirma University, Ahmedabad
Arindam Sengupta (PGDM - E Business) & Ashwini Barvekar (PGDM - E Business)
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COSTCO
COSTCO is a US $ 100 Billion Retail giant. Prof Dr Pradeep Pendse
and Ms Rujuta Kharche (Student ) visited COSTCO at their invitation.
Over 3 weeks they studied various aspects of COSTCO to arrive at 45 project areas which are now been pursued by about 30 students
from e-Business, Retail and PGDM programs.
The project areas include the following :
Enhancing Customer Engagement this may include developing
social media based engagement frameworks
In-Store Customer Experience this may include development of a
mobile app which traces the customer journey map. It may also
include various other technology as well non-technology based
solutions which could enhance the shopping experience
Learning / Change Management : This has 3 project areas :
Gamification as means of training this is w.r.t. training of Business Analysts.
Competencies of Retail Store Personnel
Social Map based on Knowledge and Learning endorsements- this will serve various purposes such as talent management,
knowledge management, mentoring of new comers etc
Software Development for the in-Store Bakery : this is an on-site/offshore development project a few interns from US universities
locally are studying the business requirements while WeSchool students along with students of the VJTI MCA program would work on
the Analysis, Design and development of a complete solution for the bakery
IT Solution for Enterprise Architecture Framework : this is also an on-site/off-shore development project the solution pertains to
developing a software which helps map the Enterprise Architecture framework and helps standardize the process of Enterprise
Architecture in the company.
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Prof R. R. Sahuraja, Chief Mentor and Associate Professor, WeSchool is awarded Golden
Educationist of India Award from International Institute of Education and Management.
Prof. R.R. Sahuraja is associated with Prin. L.N. Welingkar Institute of Management Development and
Research, in the capacity of the Chief Mentor and Faculty Member to teach Economics. He has authored by
now 33 books and 6 articles on Economics and Mentoring. He has worked as a Co-ordinator and a Resource
person for number of workshops related to education organized by the University and various other
Organizations. He is the Founder President of an NGO called the Nirmiti Youth Foundation which is a Youth
Organization for Rural Development. He has been mainly responsible for the establishment of a Welfare
Centre for the NYF at Shivansai. He has been the recipient of number of awards. The latest addition to his
illustroius collection of awards is the Golden Educationist of India Award from International Institute of
Education and Management.
J. L. Batra Best Research Paper Award for Prof. Dr. Githa Heggde
J. L. Batra Best Research Paper Award 2011 for Prof. Dr. Githa Heggde of WeSchool
Begaluru, for her research paper titled, Successful and Unsuccessful revival strategies of
Indian Organisations A Case Survey, at the 23rd AIMS Convention, held at Bhubaneswar
recently. Prof. Dr. Githa Heggde received a gold medal and a certificate for the same at the
hands of Honble Shri. Murlidhar Chandrakant Bhandare, Governor of Orrisa, who was the
Chief guest at the conference.
Prof. Soumya Chakraborty gets awarded the Ramaswamy P Aiyar Best Young
Teacher Award 2013 at the Annual AIMS convention
Prof. Soumya Chakraborty was awarded the Ramaswamy P Aiyar Best Young
Teacher Award 2013 at the Annual AIMS convention held on 24th August at Mumbai.
He was shortlisted among the 9 nominations which came from various parts of the
country and was chosen as the winner unanimously. The honor came as recognition of
his immense contribution to Teaching, Innovative Pedagogy, Executive Education,
International Collaborations, Student Mentoring & Development, Research and
Entrepreneurial Support.
Prof. Soumya Chakraborty
receiving Best Young Teacher Award 2013
on the hands of Dr. Ajit Singh
Prof. Soumya received the award at the hands of Dr B V Sangvikar & Dr Ajit Singh both of
whom are seasoned experts.
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Globally Responsible Leadership Initiative (GRLI)

Welingkar is a partner of the Globally Responsible Leadership Initiative which is a movement of creating a new generation of globally
responsible business leaders and to be a catalyst for changed values and practices regarding global responsibility.
Nina Foundation Founder's Day, 9th March 2013 Darshan Visit

A spiritual outing for all friends with spinal injury in Mumbai was organized whereby Friends, Escorts, Family Members, Associates and
Volunteers formed the contingent. A special aarti, offerings and puja was organized at three prominent temples at Navi Mumbai followed by
Sumptuous Lunch for all.
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We Care - Social Research & Initiatives

5th Spinal Injury Awareness Day
25th June, 2013
Nina Foundation partnered with WeSchool for bringing smiles and
Standard Chartered Mumbai Marathon,

20th Jan 2013.
For the 8th time over 50 Members, Volunteers, Friends with spinal
laughter on the faces of friends with spinal injury on the 5th SCI
injury, Associates, Trustees participated in the Standard Chartered
Day at WeSchool.
Mumbai Marathon on 20th Jan 2013 2 Kilometer run.
We March For Our Women

At the centre Smt. Rajashree Birla, on her left : Prof. Dr. Uday Salunkhe,
Dr. Pragnya Ram (Birla Group) and Nina Foundation Trustees; Mr. Dhaval Mehta,
Dr. Dhruv Mehta, on her right: Dr. Ketna L. Mehta, , Dr. Parinaz Humranwala,
Dr. S. Y. Bhojraj, Ms. Vidya Shenoy)
The students of Welingkar Institute of Management, Development

and Research (WeSchool), Bengaluru in collaboration with
Electronic City Industrial Association (ELCIA) organised a peace
walk We March for our Women at Electronic city in protest
against the horrific events that took place on 16 Dec 2012 in Delhi.
The 3 km long walk included participants from corporates like
Infosys, Siemens, Hical Technologies, Sinova Technologies,
Aurigene Discovery Technologies Ltd, Capronics Pvt. Ltd,
Exasense Labs Ltd, Genpact India, Moog controls India Pvt Ltd
and many more.
The youth from other B-schools as Symbiosis Institute of Business
Management (SIBM) and International School of Business and
Research (ISBR) also participated in this peace march.
Chief Guest, Smt. Rajashree Birla addressing the audience
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events
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We Stories
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Events at Welingkar
Wedvaan
'Wedvaan' , The Thought Leaders' Conclave was held from 22 to 24 Feb 2013. It is a management
festival with a difference; it is a festival of ideas that comprises of unique workshops to promote
objectives of free-spirited enquiry and entrepreneurship. As the theme for 'wedvaan' is 'Thought
Leadership', it will bring forth different perspectives to Curiosity, Observation and Innovative
management practices.
Events like mash-up and Jugaad Live focus on issues that are pain points of today that will provide
triggers for innovation for tomorrow, thus highlighting the pivotal needs of today's corporate
scenario. All competitions that are unique in design and execution will focus on seeking Innovative
excellence in management practices. All of those involved like corporates, students and organizers
will have an unmatched involvement and acquaintance through the journey of 'Wedvaan '.
'Wedvaan' is a wonderful platform for the budding Innovators to learn to see constraints not as a
destabilizing challenge but as an opportunity to innovate and overcome these very constraints. This
management fest with a difference is a manifestation of WeSchool's commitment to adapt design
thinking approach in all its endeavors to nurture the global citizen leaders. After all today's
discomforts are tomorrow's opportunities and must be taken head on for benefit of all stakeholders
in the society.
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Shravan and Sanjay Kumaran, the youngest CEOs

share market gyan with b-school students at 'wedvaan'
Chennai-based siblings Shravan and Sanjay, joint founders of Go Dimensions - a company that creates gaming and learning software for
mobile phones - addressed 120 business management students, including those from the Indian Institute of Management (Ahmedabad and
Kozhikode), today.
The talk is part of a lecture series to be delivered by the CEOs and business tycoons for Wedvaan, the annual three-day festival organized by
Welingkar Institute of Management Development and Research at their Matunga Campus.
The audience comprising students in their early 20s is impressionable and ambitious. The two speakers, Shravan and Sanjay, are aged 13
and 10 respectively, and like any other boys, spend half their day in school learning math, English and History. Shravan, the president of his
firm, is a Std VIII student while Sanjay, the chief executive officer, studies in Std VI. Their company is a year-and-a month-old, and has
launched five applications that are available for free download at the Apple Store, and encouraged by the response, is launching the paid
applications this year.
Kaustubh Dhargalkar, a professor at the Welingkar Institute, says the boys' understanding of market dynamics was astounding. He also
added.. I first met them when we shared a stage at a TED event in Pune last year. I was amazed at their understanding of the market. They
were able to identify an opportunity and monetise their business. We could learn from their experience.
Shrawan, Founder-President and Sanjay, Co founder & CEO - GO DIMENSIONS at Wedvaan
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The Global Service Jam

The Global Service Jam, a global event that sees participation from over 106 venues across the globe.
Service Design addresses customers, infrastructure, communication, material components of a service. It aims at improving quality of the
service and the interaction between service provider and customer more fruitful and satisfying.
The Jam that derives its name and nature from the musical jamming sessions has worldwide participation. It brings together professionals
from multitude background. They are passionate about design based approach to problem solving and creativity. Teamed up, they put their
heads together in spirit of experimentation, competition and cooperation configuring new service ideas based on the theme that is
announced just at the outset.
These ideas can be in shape of a service, campaign, product or even website or portals. Jammers at Welingkar, Mumbai will have cojammers from Nepal and Scotland in their groups. They will be mentored and faclitated in their efforts by design experts at Welingkar along
with design professionals from Australia, Netherlands via Skype. The service designers will share their configurations with the world as they
upload these on Sunday afternoon, after 48 hours of robust brainstorming.
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'Global Peace Initiative' to spread the message of peace

and harmony
Welingkar Institute of Management Research & Development (WeSchool), took a lead in organizing the 'Global Peace Initiative' to
commemorate the memory of victims of 26/11 terror attacks on Mumbai which left numerous unhealed wounds and unanswered questions
in the public psyche . 'Peaceathon', a walk for peace with students of various schools and colleges will be flagged off from CST, Churchgate
and Trident. Dr. Shashi Tharoor, Minister of State for HRD, Govt of India, joined Prof. Dr. Uday Salunkhe, Group Director, WeSchool along
with students and citizens of Mumbai at the Gateway of India where they will took a pledge of peace in the presence of representatives of
several religious and spiritual communities, corporate leaders and diplomatic community of the city.
A panel discussion aptly titled 'Global Peace: Be the change that you want to See ', with participation from several dignitaries from
corporates, media, sports and government was held at the WeSchool campus on November 26, 2012 at 4:00 pm .
Hon. Ms. Asta Johannesdottir, Speaker of the Parliament of Iceland was the Chief Guest on the occasion. Iceland is ranked as number one
in 'Global Peace Index', in a study published by Australia and US-based Institute for Economics and Peace (IEP) in June 2012.Iceland has
been at this rank for two years in a row.
In a first of its kind initiative, WeSchool students had prepared a research paper on the theme , 'Be The Change You Want To Be', covering
various topics ranging from stories of individual contributions to peace from Buddha, to Satyagraha and Panchsheela. The key panelists
were: Sania Mirza, Indian tennis Star , Niranjan Hiranandani, Co-founder of the Hiranandani Group, Sumit Mullick, Chief of Protocol and
Principal Secretary, Maharashtra state, D Sivanandan, Ex- Director General of Police, Maharashtra state and Shailesh Haribhakti,
Chairman, BDO Haribhakti.
It was followed by an event , 'We Wish You Peace 'at which the WeSchool students presented a song that was penned and set to music by
them for the occasion.
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We Caf - Bengaluru
WE-Caf is an industry student community meet, where expert guests from leading companies of different
verticals are invited for a rendezvous with the students and faculty of Welingkar.
This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan',
has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a host.
The show begins with a brief introduction of the guest and the host and heads on for the agenda of the day. The guest then takes the stage to
speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible. This
session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the guest
actually goes about executing his daily work, his style of leadership etc.), is also presented.
There is also a fun filled one minute rapid fire round, showcasing the lighter side of the guest. The event ends with the felicitation and
feedback time on the guest-book. Finally a video feedback of the guest and a small photo session ends the show formally. Feedback and
suggestions from the audience are collected for the emancipation of the show.
Some of our distinguished guests were:
Mr. Ferose MD, SAP Labs
Mr. Bhaskar Bhat MD, Titan Industries
Mr. Mahalingam Mali Executive Vice President and CPO, Symphony Services Ltd.
Mr. Peter Ernest - Chief Experience Orchestrator and Founder, Values Journey
Mr. Rajasabai A.D.C - Director (Quality), Microsoft (R&D) India
Mr. Pashupathi Kumar - Director and Chief Financial Officer, Deloitte
Dr. Gopichand Katragadda MD, GE India
Mr. Pallab Talukdar CEO, Fujitsu Ltd.
Dr. Jagdish Sheth - Charles H. Kellstadt, Chair of Marketing in the Goizueta Business School at Emory University
Mr. Vijay Ratnaparke - MD, Robert Bosch Engineering & Business Solutions Ltd.
Ms. Apala Lahiri Chavan - CEO Human Factors International
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We Caf - Mr. Gerd Hofner with Prof. AKN Prasad
We Caf - Rajiv Mehta- Managing Director Puma (South Asia)
We Caf - Mr. D. Shivakumar

Sr. Vice President- Nokia Corporation (Middle East and Asia)
We Caf with Pallab Talukdar
Mr. Peter Ernest - Chief Experience, Orchestrator and Founder,

Value Journey at WeCafe, Bengaluru
Mr. Rajasabai A.D.C - Director (Quality), Microsoft (R&D) India

at WeCafe, Bengaluru
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industry
interface
Mr. Amit Agrawal - You Tube Lead, India at Google
Mr. Shivanandan
Senior IPS officer
Swami Parthsarathy Founder Vedanta Academy
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Mr. Michael Siebert- The Counsel General of
The German Consulate, General in Mumbai
D. Shivakumar
Senior VP Nokia
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Dr. Santrupt Misra- Group, Human Resources, Director,

Aditya Birla Management Corporation Pvt. Ltd.
Mr. Peter Hass,

U.S Consul General
Ms Madhavi Puri Buch

Head - Greater Pacific Capital (Singapore)
Mr. Manoj Shenoy

Director, L&T Capital
Dr. Nitin Paranjpe - CEO & Founder

Max Office Services Pvt. Ltd
Mr. Dhananjay Bansod - President,

Organisational Strategy and Corporate Affairs
at Leighton Welspun Contractors Pvt. Ltd.
Mr. Sanjay Gandhi, Senior Vice President

and Head Sourcing Godrej and Boyce
Dr. S. S. Mantha,
Chairman, AICTE
Mr. Kewal Handa

MD, Pfizer Limited
Mr. Sachin Wagle - MD of Morgan Stanely,

Head of Financial Institutions Group
Industry Interface
Ms.Silke Schmidt
M.D - Volkswagon Finance Pvt. Ltd
Mr. Sreekanth Dr.

ArimanithayaRaghunath Anant
Chief Human
Mashelkar,
Resources Officer
President
& VP at Britannia
of GlobalIndustries
ResearchLimited
Alliance
Mr. Prahlad Kakkar,

Ad Guru
Ms. Vinita Bali

MD & CEO - Britannia Industries
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Mr. Rober Swan
Polar Explorer and Environmentalist
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Industry Round Tables

At Welingkar, our endeavor has always been to be at the cutting
Towards achieving this goal, Welingkar has taken some decisive
edge of business education. However, the word education always
strides to look beyond the obvious. One such initiative being
has two sides to it theory and practice. Strangely though, they
Confluence: A Constructive Collision Of The Greatest
seem mutually exclusive. As someone has aptly said in good humor
Business Minds - a series of Industry roundtables.
Theory is when you know something but it doesn't work. Practice

is when something works and you don't know why
This is often the classic disparity any MBA student faces after he
To engage in 'immersive techniques' and interact with 'people in

the thick of action' is integral to the learning methods at Welingkar.
Last year Welingkar organised roundtables across 12 industry
is just out of a B- School. We understand that today it is very
verticals. Through these roundtables Welingkar brought together
essential to create employable people and that is why we wish to
over 600 industry professionals, who shared real-time challenges
facilitate a dialogue with the corporate world to know better what
and some of these are live projects that students are working on
is expected from B-Schools today.
now at Welingkar.
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Mumbai
Sector
Theme
Prominent Company Participation
Banking
Emerging Careers in the Financial

Services Sector
Deutsche Bank, Bank of India, HSBC, Kotak Mahindra Bank,

Yes Bank Limited, Corporation Bank Ltd., Bank of Baroda,
STCI, Export-Import Bank of India, Dhanlaxmi Bank, Standard
Chartered,ING Vysya Bank Limited
FMCG, Consumer
Durables, Pharmaceuticals,
Healthcare and Chemicals
Bottom of the Pyramid - How to

Make the Best of the Opportunity
Muller & Phipp, Eureka Forbes, VVF, GSK Pharma, Novartis,

ABBOTT, Unilever, Godrej & Boyce, Raymonds, Camlin
IT & Telecom
Empowering India - the IT &

Telecom way
CISCO, IBM India, Samsung Mobile, Tech Mahindra, SISL,

WNS Global Services, Kale Consultants, Cognizant Technology
Solutions, MTNL Mumbai, Mastek, Netmagic Solutions,
Reliance ADA, L&T Infotech, Keane India Limited, Tata
Communications
Manufacturing
Shop floor in and beyond India
Bharat Petroleum, Bombay Dyeing And Manufacturing

Company Limited, Cadbury India Limited, Camlin Ltd., Ispat
Industries, Larsen & Toubro Ltd., Mahindra & Mahindra, RPG
Enterprises, Zenith Engineering Corporation, Kirloskar Oil
Engines Ltd.
Media & Advertising
Activation
BBDO India, UTV, Zee Network, Idea Cellular, Draft FCB Ulka,
Turner International, Cequity Solutions, Bharti Airtel, Hungama,
Business India, Brand Promotions, Showbiz, Encore
Entertainment
Non Banking Financial

Services
Strengthening the Indian Banking

Sector Future Needs
Citibank, HDFC Ltd., SEBI, Edelweiss Capital, ICICI Securities,

DSP Merill Lynch Limited, PPFAS, Bharti-AXA, Ambit Holdings
Private Limited, ULJK Securities, ARCIL, Birla Sun Life
Real Estate, Infrastructure,

Cement
Challenges of Professional
Management in an essentially
entrepreneurial industry
HDIL, Nirmal Lifestyles Ltd., Kalpataru Properties, Lodha

Group of Companies, Marathon Realty, Knight Frank (I) Pvt.
Ltd., Mumbai Railways Vikas Corporation Ltd. (MRVC), Ajmera
Group, Everest Developers, Cushman Wakefield, Mahanagar
Gas Ltd.
Retail
Retail Bonsai - From metros to

villages
The Mobile Store, Pantaloon Retail India Ltd., Croma,

Shoppers Stop, Spencers Retail Ltd., Future Knowledge
Services Ltd., Hinduja Group India, Domino's Pizza India Ltd.,
AMP Retail Services Pvt. Ltd.
Media
Shuddh Desi Soch
Parineeti Chopra, Sushant Singh Rajput, Wani
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Healthcare Management
Career Opportunities in
Healthcare Industry
Bbraun Medical, Thermo Fisher Scientific India Ltd, J & J, DM

Healthcare, Hinduja Hospital, Patni Healthcare, TATA Medical
Center, Khubchandani, EkoHealth, Essemcee Advisors,
HealthBridge Advisors, Hosmac, Hospacxx Consultancy,
Technecon Consultants, IMS Health, IPSOS Healthcare,
MacMillan Publishing, Sorento Medical Communications,
Zuvius Life Sciences, Life Scienes Pharma, PUG (Private
Equity)
Sr. No.
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Sector
Theme
10
Travel, Tourism, Hospitality,

& Aviation Services
Leveraging "low-end mass

market" to budget services
Arika Holidays, Blue Ocean Cruise, Connexions Travels,

Cleartrip.com, Daffodil Hospitality Services Pvt Ltd, Ecomove
Solutions, Fresenius Kabi Oncology Ltd, Grass Routes, IMC,
Jet Airways, Kamat Group of Hotels, Kingfisher Airlines, Kuoni
Travels, Kesari Travels, Prasad Travels, Trail Blazer India, Travel
Agents Association of India, Thomas Cook (India) Ltd.
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HR
HR - We do make a difference!
Godrej Industries Ltd, ACC Ltd., Aditya Jyot Hospital,

American Counsel General, Axis Securities & Sales Ltd,
Bharti-AXA, Big 92.7 FM, Bombay Dyeing, Calyx Chemicals &
Pharmaceuticals Pvt Ltd, CFI Coaching Network, CHR Global
(HR Services) Pvt. Ltd., CMI FPE Ltd., Daiwat Chemicals,
Deloitte, Dhanlaxmi Bank, Everstone Capital, Global
Innovsource, IEEMA, Ikya Human Capital Solutions Pvt. Ltd.,
IMS Learning Resources Pvt. Ltd., Jet Air Tours, Jet Airways
Ltd., Omnitech InfoSolutions Ltd., PWC; Raychem RPG Pvt.
Ltd., Raymond Apparel Ltd., Raymond Ltd, SAI Services, Shaw
Macons, Thomas Cook (India) Ltd., Ugam Solutions Pvt. Ltd.
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Design
Empowering India - Evolving role

of a Business Designer
Abott, Aegid Technology, Aliagroup, Aveksa Trust, Baaya

Design, Banner Global Consultant, BASF, BBDO, British
Deputy High Commission, Cerebrus Consultant, Dhanlaxmi,
Edge Business Solns. Pvt. Ltd., Ergo Design, FINO, Future
Group, GTT Connect, IBM, ICICI Bank, IIT-Bombay, India First,
Johnson Controls, L&T Infotech, Larsen & Toubro Ltd., Lemnis
Lighting, Lokus Design, Luminere Design, Marico, NIIT
Technology, Onio Design, Paramount Health Services (tpa) Pvt.
Ltd., Patni Computers, Pidilite, SmartQ India, Stock Holding
Corp of India Ltd., Sun Jewels, Tata Chemicals, Tata
Interactive, TISS, Titan, United Phosphorus Ltd., Vinayaga
Shippin, Vodafone, Whirlpool, YUJ Designs Partners in Design
Sr. No.
This event provided an opportunity for our colleagues in the corporate world to interact with each other as well as with our students. So they can
brainstorm theories, discuss what's being practiced to bring out a result-oriented synthesis of the two and benefit all stakeholders.
Several offers were made to students from organizations, in the form of projects, internships and even employment. Organizational inputs have
also been accepted gladly by our academicians in the form of updating curriculum and teaching pedagogy.
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Bengaluru
Sr. No.
Sector
Theme
Operations-1
TOTAL QUALITY
MANAGEMENT (TQM)
Dell, TaeguTec India, Starrag Senapathy Whiteley, SAP Labs

India Pvt. Ltd. ITC Infotech India Ltd, Manufacturing For
Excellence (MFX), 3M, Accenture Services Pvt. Ltd. TVS
Motors, Metro, Cash & Carry India, The Akshaya Patra
Foundation, Infosys Ltd, General Motors Technical Centre, IFS
Consortium,Bangalore, DHL Express
Operations- 2
Lean Management Round Table
Saint Gobain Crystals, Saint Gobain Crystals, Genpact, Nokia

India PVT Ltd, Manufacturing For Excellence (MFX), Starrag,
Genpact, Guhiring India Pvt Ltd, TVS Motors, Syngene, Bosch
Ltd, DHL Express, DHL Express, General Motors Technical
Centre, ISCKON, CII, Institute of Quality. etc.,
Finance
RISK MANAGEMENT IN BANKS
Canara Bank, Andhra Bank, SBI, SJS Marketing, Kavaii

Business Analytics Pvt Ltd., Leverage Capital, Ernst & Young,
Deutsche Bank, HCL, EXL Services India Pvt Ltd. Etc.,
IT
Setting expectations from BSchool graduates in IT industry
Wipro Power & Energy, ITC Infotech, Wipro Technologies,

Kuliza, IBM, TCS, etc.
Marketing
India Turns 29 in 2020
Lee, VF Brands, Arvind Mills, Madhura Garments, Flipkart, MuSigma, Eureka Forbes, World Kitchen, UB Group. Etc
Marketing
Leveraging on Consumer Data

to Drive Business Strategies
HP, Reid & Tayler, Future Group, Inmovi, Redwood Associates,

Capital one, Ma Foi Strategy, Manthan Systems, Genpact,
IBM, etc.
Finance
Corporate Governance
Redbus, Reid and Taylor India Ltd, Lex Valorem,

Cholamandalam, Ingovern, ICRA, Shobha Developers, PwC,
ICWA, Deloitte, ICWA
Finance
Post Budget Analysis-2013
PWC , VSL Capital, Bharath & Co , TATA Tea Ltd
HR Conclave
HR in a new age workplace, a

cross industry perspective
Happiest minds, IBM, Siemens India, First source Solutions

Ltd, Wipro BPO
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Marketing Round Table - Bengaluru
Finance Round Table - Bengaluru
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We Collaborate
Academic Initiatives
Welingkar, through the years has worked towards providing its
urges them to understand and acquire the elements such as, the
students with as much practical and industry knowledge as
importance of original thinking, clarity of thinking, matured and
possible with an emphasis on holistic development. There have
objective decision making, greater personal efficiency and
been several experts from diverse fields across the globe, who
productivity.
have visited the campus to share their expertise and knowledge.

This gives our students an opportunity to interact with these
All these are aimed to trigger students to think independently and
experts and upgrade their knowledge and skill sets to meet the
clearly and thereby gain that elusive combination-efficiency at
challenges of the corporate world and thereby imbibe the unique
work and mental equanimity within.
Welingkar identity. Few of the experts who have visited the

campus and addressed our students are as follows:
Dr. Stanley Ridgley

Assistant Professor, General and Strategic Management, at Fox
Swamy Parthasarthy
School of Business, Temple University, holds a Doctorate and
The course on the Art of Self Management has been introduced
Masters in International Relations from Duke University and an
as part of the curriculum. The course is based on Vedanta, an
International MBA from Temple University, Fox School of
ancient philosophy of India. It
Business and Management, with a
attempts to infuse amongst students
focus on Russian Business Culture.
the eternal wisdom into modern life

for peaceful and productive living.
He was invited by our Institute to

conduct a fortnight's course on
Swamy Parthasarathy, a pre-eminent
International Business for all full time
philosopher, after decades of intense
students. This was another initiative
research, pioneered practical
by our Institute to give the students an
techniques of Self-Management. He
exposure to International teaching
has founded the Vedanta Academy to
practices, besides of course bringing
impart Vedanta knowledge to young students from all over the
in practical experiential learning on the table.
world. The students are exposed to lectures by Swamy

Parthasarthy and also the alumni of the Vedanta Academy.
Topics such Stress Management, Relationship Management,
Ego, Qualities of a leader, Elements for Success, etc, are
discussed. The focus is to impart practical techniques of SelfManagement to increase productivity, reduce stress and develop
the essential components of leadership amongst students as the
foundation of business management is self-management. It
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Dr. V. Kumar
Dr. V Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, and the Executive
Director of the Center for Excellence in Brand and Customer Management, and the Director of the
PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University.
He has taken sessions in International Market Research, Product & Brand Management, and will be taking
sessions in Direct & Databased Marketing along with Customer Relationship Marketing, for all our full time
Marketing Specialization students, leading to awarding of Certificate of Specialization in Brand & Customer
Management.
This was a special initiative taken by our Institute to upgrade our academic standards, where our students got
first hand exposure to teaching methods of International Institutes, and also honed their skill sets to reach the best levels of competencies
in their fields of specialization. Dr. Kumar had also conducted an interactive symposium on Managing Brands and Customers for Profit
as a part of this initiative.
Prof. Dr. Prasad Kaipa

Dr. Prasad Kaipa is a strategic advisor and a coach to CEOs, board members and senior executives in
Fortune 500 companies like Disney, Adobe and Sun etc.
Presently, he is the Executive Director of the Centre of Leadership, Innovation and Change (CLIC) at the Indian
School of Business, Hyderabad and professor part-time at the Saybrook Graduate School.
Dr. Kaipa has delivered the course on Wisdom Practices to our Welingkar students. In this subject, his approach
has been to integrate concepts of spiritual education, scientific knowledge and research and business awareness
together to help students to ignite their genius.
The course urges students to discover and explore the subtle difference between religion, spirituality and
wisdom with emphasis on the importance of wisdom practices in one's life.
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Prof. Sven Hamrefores

Theme: Business design for opportunity creation
The Business Design students went through a 40 hour module on Innovation and entrepreneurship, conducted by
Prof. Sven Hamrefores, Associate Professor at Mlardalen University, Sweden.
The module dealt with organizational alertness driving innovation, entrepreneurial behavior and strategic positioning.
The scope of lectures included:
1. The societal prerequisites for innovation and entrepreneurial behavior. The emergence of value networks,
creating more dependency, speediness and uncertainty in interaction between actors. First and second mover
advantages, the difference between creators and seizers of business opportunities.
2. Individual prerequisites for opportunity attention. The cognitive prerequisites related to chaos theory. The importance of enactment.
3. Organisational prerequisites for opportunity attention. Variety of organisational attention behavior. Design of processes, structural elements,
social interaction and knowledge transfer.
4. Business Intelligence operation. Organisational principles, purpose, staffing and process of a BI-function.
Dr. Vijay Govindarajan

Theme: Making breakthrough innovations possible
Professor at Tuck School at Dartmouth, Chief Innovation Consultant at General Electric, Thought-Leader on Strategy
and Innovation.
In our bid to constantly bring about interaction with the best in the field and to create learning opportunities, we are
constantly organizing lectures, seminars and conferences that bring in some of the leading minds in the business
to Welingkar.
In one more such attempt, we invited Dr. Vijay Govindarajan, Professor at Tuck School at Dartmouth,
Chief Innovation Consultant at General Electric, Thought-Leader on Strategy and Innovation to deliver a seminar at
Welingkar on Making breakthrough innovations possible. He has published seven books, including the international best seller Ten Rules
for Strategic Innovators: From Idea to Execution.
He works with CEOs and top management teams in Global Fortune 500 firms to discuss, challenge and escalate their thinking
about strategy.
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Sten Ekman
Theme: Three Approaches to Innovation
Sten Ekman is Doctor/PhD and Senior Lecturer at Mlardalen
The following Three Approaches to
University, Sweden. PhD (Teknologie doctor) in Industrial Work
Innovation were presented and
Science and Ergonomics at the Royal Institute of Technology
discussed in a session with the
(KTH), Stockholm. He was Head of Department of Innovation,
corporate representatives. The
Design & Product Development in 2000-2005 and Founder of The
approaches created a common
Innovation Programme (IMTO) in 1997 at Mlardalen University.
knowledge base of The Innovation
Annalill Ekman PhD in Education, Department of Education,
Imperative in a Global Context
Uppsala University, Sweden. Learning Organizations in Theory
in interaction with Design and
and Practice Apoteket learns, Senior lecturer in Innovation
Leadership.
Science & Management and CEO in Ekman Consulting AB.

1. Innovation for Sustainability & Growth
2. Design Inspired Innovation
3. Leadership for Innovation
Overall view
Strategic level
Prof. Sven Arrelov and Prof. Haken Lindgren

Theme: SIMBIZ
The Business Design students went through a 40 hour course on
SIMBIZ- An interactive business, management and strategy
simulation at a strategic level conducted by Prof. Sven Arrelov and
Tactical level
Prof. Haken Lindgren from the Department of Innovation design

and product development, Mlardalen University, Sweden. The
course included the following areas:
<
Marketing including after market sales
<
Finance < Logistics including purchasing and production
<
Human Resources / Competence < Management
Daily level
Internal view
Customer view
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We Connect - Mumbai
Honourable Former President of India Pratibha Devisingh Patil
Inaugurates 'Contributor Development Lab and Dmagics
exhibition at Welingkar Institute
Honourable Former President Pratibha Patil inaugurated, the Contributor Development Lab (CDL) at Prin. L. N. Welingkar Institute of
Management Development & Research. The CDL is a unique pioneering platform created by We School, to recognize, create and nurture its
students as contributors to society. It aims to bring about self-awakening among the students so that they embark on a life-long journey of
contribution. The Former President also inaugurated the Dmagics- Design for Management and Growth in Corporations and Society
Exhibition set up by WeSchool to showcase socially beneficial innovative business concepts developed by its students.
Among the other dignitaries who graced the occasion, were Shri K Sankaranarayan, governor of Maharashtra, along with Chief Minister
Shri Prithviraj Chavan, Dy. Chief Minister Shri Ajit Pawar and Shri Dilip Walse Patil- Speaker, Maharashtra Assembly.
Stressing the need for development of vocational and entrepreneurial skills for creating large scale self-employment opportunities, the
president commended the contribution of We School.
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We Connect - Mumbai
Management Students Rendezvous with 'Bollywood' at WeSchool
Management Education has changed over the years with emerging
unarticulated needs, realities, limited resources, globalization,
environment issues etc which needs a new approach both in terms of
thought as well as action.
WeSchool strongly believes in integrating the philosophy of
Leadership & Innovation with a design-thinking approach into
management education. To enhance the learning in the classroom,
a blend of case-studies, scenario planning, role-plays, audio-visual
material and experiential learning methods are used in addition to the
conventional classroom lecture method. Teaching through theatre,
literature, poems, films, and book reviews have been a popular medium
to connect with students to teach several management & leadership
principles which makes learning more experiential and fun as well. B-schools and companies have realized how theatre-kind of training can
develop various attributes among individuals and can determine group dynamics. At WeSchool we are going one step further by integrating
theatre and literature (particularly serious fiction) and helping our students to not just learn from the unique pedagogy but by selecting such
stories whose characters are often non-conventional leaders that teach many lessons on decision-making. While students engage in storytelling, they also are guided to delve on the dilemmas in the stories that involve ethics, change management, adversity management etc.
The personalities from Bollywood shared their experiences with the students and faculty; be it Production, Direction, Script writing, Music,
Dance, Acting each of these aspects had tremendous learnings for Business Management Students to enhance their professional
approach.
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Boman Irani, Bollywood Actor
Shekhar Suman - Bollywood film Actor

and a Television Personality
Sonam Kapoor - Bollywood actress
Sajid Khan, Bollywood Actor, Director, Script Writer,

Talk Show Host and Presenter
Amitabh Bachchan, Bollywood Actor
Diya Mirza - Indian Model, Bollywood Actress

and Former Miss Asia Pacific International
Prateik Babbar - Bollywood Actor
Deepika Padukone - Bollywood Actress
Saif Ali Khan- Bollywood Actor
Nawazuddin Siddiqui - Bollywood Actor
Anas Rashid - Indian Television Actor
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Corporate Connect
Centre For Management Development And Continuing Education
Whether driven by the changing market dynamics, the desire to stay ahead of competition, to grow further in the organisation or to take the
business to the next level, an increasing number of senior managers and executives are enrolling at themselves for executive education
courses at reputable B-Schools such as WeSchool.
We also see a lot more younger employees joining corporates with aspirations of moving up the career ladder quickly. At the same time,
organisations need able leaders at all levels to align with the company's growth strategy. These intersecting interests are driving the
creation of more executive education programs customised for the organisation's needs.
Executive education at WeSchool is via customised programs tailored to suit the specific needs of corporates as well as open-enrolment
programs for individual employees/professionals who wish to qualify themselves and enhance their knowledge and skills with all the time
constraints they have at work- typically, for those who cannot spare 6 days a week for a 3-year part-time program of the University. The
curriculum is upgraded year after year and, with best of faculties and infrastructural support, the participants come out more confident,
more proactive and so more useful to their organisations.
Executive Education Programs at WeSchool

PGPMS (Post-graduate program in Management Studies) is a focused autonomous executive education program aimed at
adding value to working executives by giving them a strong foundation of management concepts and theory. The program is
designed in a way to make use of the working experience of the individual to support the teaching and add new perspectives to
his/her experience. Many corporate houses like Mahindra & Mahindra, Kalpataru Group, Bayer CropScience, McDonald's India
(West & South) are already making the most of it through this unique program.
The program is spread over a period of 2 years, conducted on weekends and is currently in two forms - a general PGPMS
program and one tailored specifically for professionals from the growing BPO-IT/ITES/other industries.
We can customise programs for industries in the manner of their choice focused as necessary with different time-frames.
Contact us for details.
Programs & Services

Welingkar MDC offers an array of
learning solutions. Each of these
programs/initiatives is designed
Star Performers Program
Short-term Programs
PGPMS (Post Graduate Program
International Programs
in Management Studies)
for specific organizational needs

Long-term Programs
Broad Areas of Consultancy Services

Outbound MDP
Retail Programs
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About Management Development Center (MDC) at Welingkar

MDC addresses the needs of over 70 leading corporates and organizations in Mumbai, Bangalore, Chennai and Delhi. Our strength lies in
our ability to customise our offerings to the specific needs of the industry. Since our faculties have all come with years of experience in
industry, our programs are relevant and application-oriented. We work closely with the HR and Business Heads to design modules specific
to the client's industry vertical. In addition, we run open-enrolment autonomous programs such as PGPMS (Post Graduate Programs in
Management Studies) as well as management development programs (MDPs) covering a large range of topics.
Our client list includes Mahindra & Mahindra Limited
Borosil Glass Works
Kirloskar Oil Engines Limited
Vodaphone India
Bayer CropsScience Ltd
GTL Ltd
Larsen & Toubro Limited
Leela Ventures
McDonalds India (Hardcastle Restaurants Pvt. Ltd)
eClerx Services Ltd
Raymond Limited
Nuclear Power Corporation of India
Tata Teleservices Limited
The Shipping Corporation of India Ltd.
All India Ophthalmological Society (AIOS)
Prudential UK
Aditya Jyot Eye Hospital Pvt. Ltd
SITEL
Infosys Technologies Ltd
Merck Ltd
Infosys BPO Ltd
Indian Oil Corporation Ltd
Hotel Hyatt Regency, Mumbai
Oracle India Pvt. Ltd
Jet Airways (India) Ltd
SBI Funds Management Private Limited
Central Institute for Research on Cotton Technology

(Department of Agriculture, Government of India)
Government of Bahrain (Ministry of Works)
Government of Ghana
Maharashtra Hybrid Seeds Company Ltd
Ministry of Defence, Government of India
(SBI Mutual Fund)

Directorate of Technical Education, Maharashtra State
Board of Technical Education
Veermata Jijabai Technological Institute (VJTI)
The Institute of Chemical Technology (ICT), Mumbai
.. and many others
Aker Solutions India

Alfa Laval India
Crompton Greaves
Reach us at +91-22-24198300 extensions 8140 to 8148 or mdc@welingkar.org for program/enrolment details
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Corporate Connect
Speak for Smiles - Dignitaries enlightening We students
"Speak for Smiles is a series of ten events wherein eminent business leaders are invited to interact with students and share their thinking
about what they believe matters the most.
Eminent personalities from different walks of life were invited as guest speakers like Dr. Nitin Nohria, Dr. Subhir Gokarn, Mr. Kumar
Mangalam Birla, Mrs. Indra Nooyi, Mr. K.V. Kamath, Mr. Paul Polman, Mr. Harish Manwani and Dr. Ashok S. Ganguly.
Students from various management institutes were also given an opportunity to attend the talk. Towards the end of the sessions our
students had an opportunity to have an enriching interaction with the esteemed guest speakers.
This gives our students a great opportunity to learn, interact and upgrade their knowledge to meet the challenges of the corporate world.
Speak for Smiles Series is jointly presented by Toofles and ICICI Foundation in partnership with CNBC-TV18 wherein Prin. L. N. Welingkar
Institute of Management Development & Research (WeSchool) is the academic partner for this initiative and NHRDN Network, Mumbai
Chapter is associated as the HR Partner. The series was also aired on CNBC TV 18 and the proceeds generated from each of the events
were given to the charity of the speaker's choice.
Dr. Nitin Nohria, Dean,

Harvard Business School, USA
Dr. Subhir Gokarn, Deputy Governor,

Reserve Bank of India
Mr. K. Mangalam Birla

Chairman Aditya Birla Group
Mrs. Indira Nooyi

CEO, PepsiCo.
Mr. K. V. Kamath
Group Chairman, ICICI Bank
Mr. Paul Polman

CEO, Unilever - Global
Mr. Harish Manwani

President, Unilever - APAC
Dr. Ashok S. Ganguly

Member of Parliament,
Rajya Sabha & Chairman - ABP
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Corporate Connect - Bengaluru

Seminars with FICCI
Prof. Dr. Githa Heggde, Mr. Sridhar Jayant, Dr. Anil Rao, Ms. Shipra Chaterjee
Productizing Innovation in India for Global Markets -WeSchool,
According to him, design thinking was combining creative and
Bengaluru coducted a seminar on Productizing Innovation in
analytical thinking and applying it toward solving a specific
India for Global markets, sponsored by Federation of Indian
problem. Mr. Venkat Venugopal (Head, Development RM, R&D,
Chamber of Commerce and Industry (FICCI). The participants
Ericsson Chennai), brought in the R&D perspective to the
included senior product managers from multi national
seminar. He begun with the history of how R&D off shoring began
corporations in India. The topic was appropriate as many Indian
in India in the pre 1990s and has evolved to the current times
firms are now developing products for the global market. Further
where cost arbitrage is not the point but value creation is. The final
to this, in the last two decades, Indian products have carved a
speaker of the day was Pinkesh Shah, Head of Adaptive
niche for themselves in the global market. Businesses from India
Marketing. He shared how 'productizing' was now possible in
are taking the global stage on the strength of their success
India. The process that Pinkesh charted out began with market
stories. The workshop was meant to bridge the talent gap in
analysis to strategic planning to product planning, going to
product management and marketing. There were 4 esteemed
market and finally sales enablement. He then went on to highlight
guests who spoke on the topic and gave valuable insights.
the role of an engineering leader (who owns the complete process

of creating value) and the role of a product manager (CEO of a
Mr. Sridhar Jayanti's (Senior VP of Engineering and Managing

Director McAfee) initiated the workshop. His topic was Product
product). India is now the global product hub as it has the second
fastest growing GDP in the world.
Innovation in India for Global Markets. Mr Sridhar's talk started

with a pertinent question - what it takes to innovate in India. He
elaborated this by saying that products created in India were
primarily due to the physical and economic conditions of the
country . The second speaker was Mr. Vivek Kumar of Paypal who
spoke about design thinking for product managers.
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Infosys WE Innovation Awards

The All India ' Welingkar Infosys Innovation Awards 2011 was
held at Welingkar, Bangalore in association with Rotract Club
Bangalore Dist. Innovation stories were invited across India from
students of various backgrounds such as final year graduate
HR Showcase Innovative
people practices
HR Showcase was one of the unique event initiated by Welingkar
in collaboration with NHRD- Bangalore Chapter.
students, MBA students, engineering, post graduate students
The primary focus of HR Carnival was - HR Showcase
from all fields and also the Rotract Club Members in India. WE
Innovative People Practices in which reputed organizations were
School wanted to create ecosystem around innovation in order to
invited to showcase their unique people practices. Companies
bring to light its importance and also to create a curiosity among
like Accenture, Fortis Hospitals, HAL, GE John F Welch
the student community so that in future they can inspire their own
Technology Centre, ING
successes. Panel of senior faculty members from Bangalore and
Vysya Bank, Himalaya,
Mumbai campus adjudged the submissions and 15 shortlisted
Titan, Shell India. Arrow,
teams were invited to Bangalore to attend the final round
Infosys
The Innovation Clinic on 31st March 2011.
TimesJobs.com, Eyantra,
WIPRO,
Confederation of Indian Industries

(CII - YI)
Young Indians (Yi) is an integral part of the Confederation of Indian
BPO,
IBM,
Brittania,
Symphony services, SKOW

B re w e r i e s L t d . , A i r t e l
participated in the event.
These events helped We
Industry (CII). Through this initiative we have had events like CEO
School to connect to the corporate world and bridge a long term
speaks, where Mr. Gautham Sathia - Bioquest Solutions Pvt Ltd.,
relationship on many industry academia interface. It gave we
Prof Bholanath Dutta and Ms Priya Chetty-Rajagopal, Vice
school students an opportunity to know the best practices as well
President & Partner, Stanton Chase International conducted
as a platform to interact with the best of the industry minds.
these sessions. We School and Yi Bangalore Chapter. also

organized a Learning Session with Dr Pawan Agrawal, Ph.D in
Logistics and Supply Chain Management on Mumbai
Dabbawalas.
ELCIA
ELCIA is a leading industrial association of the state with an
annual budget of Rs. 10 crores. It oversees the socio-economic
development of Electronic City. In order to bring attention to
corporates of electronic city, they wanted to create a new image
of ELCIA. Welingkar students, Shri. Aditya and Ritesh Panwal
supported by Prof. A K N Prasad made a presentation on how to
rebrand ELCIA. The project is now in its second stage where the
action points are being drafted by the students.
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Rotract Club @ Welingkar

Under privileged Kids in WE School: Welingkar Institute
Blood Donation Camp: With the message of 'Donate Blood
Save Lives', Rotaract Club of WeSchool
organized a Blood Donation Camp on 7th August
2013 in association with We R Green Club of We
School and Red Cross Society. The event was
built around the message of lending a helping
partnered with the Snehadaan society to conduct an event for the

children of sneha care home. On the 15th of August, 45 students
belonging to the senior batch, were invited to the Welingkar
campus. The children presented a cultural program and the tiny
tots were greeted with loud cheers as they sang patriotic songs
and danced to a variety of soundtracks.
hand to those who are in serious need of Blood.

The donors were encouraged to come forward
Rotaract District 3190
and not only donate blood but also give a sliver of
Projects: DLTW held on the 6th
hope to those in need. The event was publicised by distributing
of August was a training
bookmarks at the toll gate of Electronic City and by inviting
workshop for an army of 150
various Corporates in E-City. The event was youth driven and
Rotaractors. They were trained
therefore colleges from the nearby areas were also invited.
on how to perform their roles

more adeptly in their respective
The event saw huge participation from not only the students of
clubs.
WeSchool but from various Corporates. This overwhelming

response led to the collection of 107 units of blood. It beat the
ICGF New Generation- CHAITANYA: it was dedicated to Youth
earlier record of 67 units by Rotaract Club of Welingkar. The event
program and aptly named Chaitanya. Many speakers spoke
was supported by Red Cross Society with their expertise and
about their experiences as Rotary members and shared inspiring
skill. The volunteers from Red Cross were instrumental in the
stories. Keynote speaker T. N Subramanium shared some
success of the event. Certificates were awarded to the donors
anecdotes about being a Rotary member and also inspired the
appreciating them for taking time out of their busy schedules.
youth as to how they can help in building the nation and make a
difference to the society as well as their individual lives. Rotaract
Installation of the Rotaract Club: The installation

ceremony of Rotaract Club of Welingkar Bangalore
Club of Welingkar, Bangalore was awarded the best Rotaract Club

as it helped in training 1065 children under the program.
was held at the campus of Prin. L. N Welingkar

Institute of Management Development & Research
Reduce Plastic Campaign: WE School initiated a Reduce Plastic
in Electronic City, Bangalore. The event was graced
Campaign in and around Electronic City wherein we covered most
by many Rotaract dignitaries.
eateries and shops. This was done in by spreading the awareness

about the importance of reducing plastic and the harm caused to
Rotaract Club of Welingkar
the environment by usage of plastic.
Bangalore Hosts the DLTW: The

Rotaract Club of Welingkar
Bangalore hosted the DLTW
(District Leadership Training
Workshop) for all the Rotaractors
of R I District 3190. The theme
around which this year's DLTW was organized was 'Embrace
Friendship Serve United', a novel concept by DRR Rtr. Siddhart
Chittur.
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List of Guest Lecturers

Some of the corporate professionals who have engaged in guest lectures, knowledge sessions,seminars and conferences in our Mumbai
and Bengaluru Campus are:
Name
Designation & Company
Seminar on
Mr Keshav Aggarwal
CEO - Stanford Management and

Financial Consultants
Implications of the Budget
Prof Sven Arrelov / Prof Hakan

Lindergran
Lecturer - Malardarlen University
Business Simulation through 'Sim Biz
Prof Uday A Athavankar
Professor - IIT IDC
Analytical Tools of Ethnography
Ms Sarita Bahl
Vice President - MCX
CSR: A business case
Padamshri Dr Bala
Balachandran
Founder and Dean - Great Lakes Institute

of Management, Chennai
Customer Centric Profitability Management
Mr Amit Banerjee
Senior Manager, Client Service - AC

Neilson
Interaction with executives of the company
Prof Bapat
Associate Professor - IIT IDC
Types of Materials for Prototypes
Ms Kathleen Barret
Director Emerging Markets IIBA

(The International Institute of Business
Analysis ) and VP & Global Practice Head
BA Practice - Keane Inc
Challenges faced by industry in Business Analysis
Mr Girish Batra
Founder CEO - Net ambit
Soch Se Samajh
Mr Lokesh Bhagwat
Sr Vice President - Patni igate
Dynamics of IT Industry
Mr Prasenjit Bhattarcharya
CEO - Great Place to Work Institute of

India
Coming out of the Downtown -Insights vis--vis

India Best Employers
Mr Kumar Mangalam Birla
Director - Aditya Birla Group
Speak for Smiles session
Mr Kishore Biyani
Managing Director & CEO - Future Group
Design Thinking, Innovation & Memetics
Ms Madhvi Puri Buch
Head - Greater Pacific Capital (Singapore)
Launch of e-biz Toofles.com
Mr Marco Casanova
Founder & Managing Partner - Branding

Institute CMR in Switzerland.
Branding
Mr Vasant Cavale
Director - Network Management, ExKPMG consultant
SCM - case studies, real life problems and their

solutions
Mr Bodhyan Roy Chaudhari
Founder - Baat-Chit which provides

placement solutions
Advocate Rafique Dada
Member of advisory Board for Securities

& Exchange Board of India
Talk & Interaction on Legal Aspects of SEBI &

Securities Contract Regulation Act (SCRA)
Padmashree Prof Dr Suchita

Dalal
Award-winning business journalist and

author
Taking Markets to Masses
Dr Nick Van Dam
Director and Chief Learning officer in

Global Talent - Deloitte Touche Tohmatsu
Ltd
Next Learning ,Unwrapped : An overview and

Release of New Book
Ms Vidya Damani
Head ,Retail Practice - Chlorophyll brand

and communications consultancy
Branding In Retail
Mr G D Darayani
Retired Bank Official
Evaluation of Bank's Performance, CAMEL's

Rating, Study of Bank's Financials
Mr Sudhakar Das
Vedanta Head
The Fall of Human Intellect
Dr Narendra Desai
Director - Apar Industries
Time Management
Mr Ridham Desai
Managing Director, Head Equity - Morgan

Stanley India Company Pvt Ltd
Equity Research, Building Career in Stock Market,

The Global Financial Crisis and how it precipitated
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Name
Seminar on
Ms Shilpa Desai
Head E Commerce, Internal & Mobile

Banking - ICICI Bank Ltd
Digital Media And Ecommerce & Mcommerce
Mr Prashant Dubey
President & CEO - The Sumati Group
CIBIL, Fair Practices Code, BCSBI
Mr Rajeev Dubey
Executive Vice President and Member of

the Board - Mahindra and Mahindra
Unleashing Human Potential
Prof Dr Sten Ekman
Senior Lecturer - Malardalen University
Three Approaches to Innovation
Mr Magnus Ericsson
Operations Development (R&D) Ericsson, Sweden
Innovations in Ericsson
Dr Scott Erker
Senior Vice President - DDI's Selection

Solutions
Latest trends in Hiring and talent acquisition across

the globe
Ms Heather Freaser
Director - Designworks & Rotman Design

Initiatives
Design Works: Methodology
Mr Narayan Gad
President Marketing and OD - Nicholas

Piramal
Value Leap
Prof Sailesh Gandhi
Professor - IIM Ahmedabad
Dr Ashok Ganguly
Chairman - ABP Pvt Ltd & Ex-Chairman HUL, MP - Rajya Sabha
How to develop Leadership Quality
Mr Paul George
Head Business Development, Engineering

& Manufacturing - DHL
Global Logistics
Dr Subir Gokarn
Deputy Governor - Reserve Bank of India
Speak for Smiles
Dr Vijay Govindarajan
Professor and Chief Innovataion

Consultant at General Electric - Tuck
School at Dartmouth
Making Breakthrough Innovations possible
Mr Shailesh Goyal
Product Manager - Intuit
Brand Management
Mr Bruce Mac Gregor / Jocelyn

Wyatt
Managing Partner & COO, Leads Social

Innovation domain - IDEO
Design Thinking' in corporates and Rules of

Business Designer
Prof Gujrathi
Professor - IIM Ahmedabad
Mr Asit Guta
Director - Tata AIG Insurance
Lecture on Insurance
Prof Sreekumar GV
Associate Professor - IIT IDC
Typography & Grid
Prof Sven Hameforous
Associate Professor - Malardarlen

University
Business Design, Strategy & Opportunity reaction
Mr Himanshu
CEO - Orukami
Origami Workshop
Mr Niranjan Hiranandani
Founder - Hiranandani Constructions
Current Scenerio of Real Estate Market
Mr Madhukar N Hiregange
Partner - Hiregange & Associates

Chartered Accountants
Fiscal Levies and Regulations in distribution and

supply chain
Mr Utpal Iser
Joint General manager, Rural & Inclusive

banking - ICICI Bank
Financial inclusion
Dr Pierce J Howard / Ms Jane

M Howard
MD - R&D, Center for Applied Cognitive

Studies, USA / MD - Programs for the
Center for Applied Cognitive Studies, USA
Are your HR Programs made of Teflon or Velcro?

(HR Optimization with the idea of making sure that
the company HR initiatives work)
Mr Rajan Iyer
Regional Manager Marketing - Muthoot

Fincorp
International Taxation
Mrs Deepali Jadhav / Mr Ajoy
Founder & CEO - A3 Pixels
Photoshop & Illustrator Workshop
Dr Narendra Jadhav
Executive Director - RBI
Budget Analysis
Prof Abhinandan Jain
Faculty Marketing - IIM Ahmedabad
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Name
Seminar on
Mr Mahaveer Jain
Team Leader - Bohra Marketing
Sales, Targets, motivation and Sales Team

Management
Mr Shridhar Jayanthi
Sr. Vice President, Engineering &

Managing Director - McAfee India Sales
Pvt Ltd
Importance of Antivirus
Prof. K. P. Jayasankar & Anjali

Monteiro
Professor - Tata Institute of Social

Science
Culture Identify & Media
Prof Anirudha Joshi
Professor - IIT IDC
Interaction Design - HCI (Human Computer

Interaction)
Mr Rajesh K
ING Life Insurance - Regional Head

Financial Markets
Mr Prasad Kaipa
CEO - Coach, Head, Center of Leader

Change and Innovation - ISB Hyderabad
Wisdom Practices
Mr K V Kamath
Chairman - Infosys Ltd
Qualities of Successful and Transformational

Leaders
Mr Zoeb Kanorwala
VP/ Design Head - Piramal Glass
Promotional Design
Mr Rajeev Karwal
Founder, CEO - Milagrow Business and

Knowledge Solutions
Venture Capital
Mr Kumar Ketkar
Editor & Senior Journalist - Loksatta

(Marathi News Paper)
Global change and challenge
Dr Ashish Khandhpur
Technical Director - 3M
Innovations in 3M
Ms Patricia Koval
Partner - Torys LLP, a Canadian and U.S

Law firm
Structuring & Implementing a M& A deal -Issues

and challenges
Mr Girish Kuber
Executive editor - Loksatta (Marathi News

Paper)
Innovations in Social Media.
Mr Vinay Kulkarni
V.P & Head of Innovation, Business

Excellence - Geometric Software Ltd
Strategic Innovation Management
Mr Dilip Kumar
Faculty & Chief Manager, BOI
Priority sector advances
Dr Geetanjoy Kumar

Science
Politics of Natural Resources Management in India

or Land rights and Displacement, Caste Class in
India
Dr Ram Kumar

Science
India's Development Experience
Mr Subodh Kumar
Commissioner - Bombay Municipal

Corporation
Inaugural address
Dr V Kumar
Richard and Susan Lenny Distinguished

Chair Professor of Marketing,Executive
Director, Center for Excellence in Brand &
Customer Management, and Director of
the Ph.D. Program in Marketing J. Mack
Robinson College of BusinessGeorgia
State University
International Market Research, Product & Brand

Management, Direct Marketing and Customer
Relationship Management
Mr Aniruddha Limaye
Director - Great Place at Work Institute
Introduction to Gift Work -What Managers Can do

to Build Great Workplaces
Prof Lakshmi Lingam

Sciences
Relevance of Social Science For Design Students,

Gender Concern
Ms Ritu Madbhavi
Sr. VP - Ulka Advertising & CEO of their

Digital media co.
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Name
Seminar on
Mr P Madhavan
COO - Tata Tele, Virgin
Innovations in Telecom
Mr Damodar Mall
CEO Innovation & Incubation - Future

Group
Design Research & Tools and Memetics
Mr Vivek Manel
Manager, Contract Logistics - Kuehne

Nagel (European Logistics Company)
Warehouse Management
Mr Harish Manwani
President - Unilever Limited
Speak for Smiles : Lecture series - Leadership

Qualities
Prof Anijo Mathew
Assistant Professor - Illinois Institute of

Technology, Chicago
Promotional Design
Prof Smita Mehta
Trainer - EBSCO
Training sessions on learning data base in library

though outsourced expert
Dr Santarupt Mishra
CEO, Carbon Black Business, Director,

Group HR and Director - Aditya Birla
Management Corporation Private Limited
Dipra Mukhopadhyay
Analyst Programme Development National skill Development Corporation
Prof Jay Mulki
Professor - Northeastern University,

Boston
Marketing
Prof Dr John Mullins
Professor - London Business School
Why do Business plans fail?
Mr Muralidharan
CEO - NSE IT
Planning & Managing IT Infrastructure
Prof Ravindra Naik

Science
HR Vertical
Ms Leena Nair
Executive Director - Hindustan Unilever

Ltd
HR Vertical
Prof Natarajan
Professor - CCI
Payment and Settlement System & Role of CCI
Mr Rajesh Nath
General Manager - Fanuc India
Products/Process
Mr Werner E. Nievergelt
Consul General of Switzerland
We and the Future How business can/must

change the World for the better
Dr Nitin Nohria
Dean - Harvard Business School
Leadership Qualities
Ms Indra Nooyi
Chief Executive Officer - PepsiCo
How to develop Leadership Quality
Mr Sanjay Panigrahi
CEO - Srei Sahaj e-village Ltd
Careers & opportunities for Rural Management

students
Prof Vivek Pandey
Associate Professor - Dept of Finance,

Accounting & business law, University of
Texas, Tyler
Retail Vertical - E commerce
Mr Nitin Paranjpe
CEO - Max office
M S Office
Ms Sharmila Paranjpe
General Manager - Wipro Ltd, Toofles

foundation
Speak for Smiles - Toofles
Mr V V Paranjpe
Board of Director - Siemens Limited
Conclave on Emerging Human Resource

Requirement in Manufacturing Sector: Roadmap
for "Innovative & Sustainable Strategies in Skills
Development & Retention of Talented Employees"
Mr Marshall Parker
Advisor and Chief Mentor - NHRDN

Mumbai Chapter
Employee Relations
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Name
Seminar on
Mr Paul W Parry
Shefflied Hallam University
Designing Computer Games
Mr Dev Patnaik
CEO - Jump Associates
Design Thinking in Business Consultancy
Mr Roberto Piatti
CEO & Founder - Torino Design
Product Design Workshop & Design Thinking
Mr Harikrishnan Pillai & Mr

Madan Sanglikar
Brand Manager - Zee TV
Social Networking
Mr Pranay Piplani
Sr. Product Manager - Nivea India Pvt.

Ltd.
Category Management
Mr Paul Polman
CEO - Unilever Limited
Speak for Smiles session
Mr Prasad Prabhakar
OD Team - Infosys
Balance Score Card and Performance

Management Systems
Mr Satish Pradhan
Executive Vice President - Tata Sons Ltd
Sustained Leadership
Ms Sahilja Puranik
COO - Sitel India
Talent Management and Customer Centricity
Mr Samaratha Raghav
Managing Director - Kyocera Wireless Ltd
Thought Leadership Program on Kyocera
Mr Sumit Rajwade
VP Technology - Rediff.com
Mr Ramakrishnan
ABB
Quality Systems and BenchMarking
Mr M C Ramakrishnan
Consultant - Bosch
Building and sustaining Quality Systems
Prof Mandar Rane
Professor - IIT IDC
Introduction to Visual Design
Hon Mike Rann
MP - Premier of South Africa
Leadership in a Carbon Constrained Economy
Mr Krishna Rao
Regional Quality Manager South Asia,

Enterprise Mobility Solutions - Motorola
Performance Measures under Quality Management
Mr Raghvendra Rao
Vice President and Head HR - Infosys

BPO Ltd
Global Perspectives in HR
Mr K S Ravishankar
CEO - Woodstock Ambience
Mr Ravishankar
Sr Vice President - Citibank
Innovation and Design Thinking in Banking Sector
Dr Stanley Ridgley
Assistant Professor, Dept of Management

- Le Bow College of Business, Drexel
University
Mr Pandrang Row
Consultant
Brand Management
Mr Debashish Roy
VP HR - Colgate Palmolive India Ltd
HR Practices
Prof. Dr. Rttimann
Professor - School of Management & Law,

Zurich University
We and the Future How business can/must

change the World for the better
Ms Nina Sabnani
Professor - IIT IDC
Rapid Ethnography
Prof Sandesh
Professor - IIT IDC
Introduction to Basics of Design
Prof Devita Saraf
Executive Director & CEO - Zenith Group

& Luxury Technology
Creating young leaders
Mr Serge Sardo
CEO and MD - Australian Human

Resources Institute
AHRI Operations and HR issues in Australia
Milind Sarwate
CFO and CHRO - Marico
Mr P C Sehegal
MD - Rail Vikam Nigam, Railways
The Suburban Rail Project and evaluation of

transportation project prototypes
Prof Dr Madhushree Sether

Science
State and Democratic Politics Democracy and

Development in India
Dr Denish Shah
Dept. of Marketing, Center for Excellence

in Brand & Customer Mgmt., J. Mack
Robinson College of Business, Georgia
State University
Direct & Database Marketing
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Name
Seminar on
Padamshri Shri Kranti Shah
Founder Director - Yuvakbiradari
Social & cultural fabric of villages of India
Mr Shankarnarayan
Mentor & CEO - Adhya Consultants
Recent Development in Indian Banking Sector
Chinmay Sharma
HR - Proctor & Gamble
HR Practices
Mr Sudhir Sharma
Director - Elephant Design
Design Houses - Creating Business through client

servicing and Leveraging on Design Thinking
Dr Y Shekhar
Director - Consulting People Soft India
e-HR
Mr Manoj Shenoy
Country Head - EFG Wealth Management
Mr Appa Sherpa
World Renowned Moutaineer
Conquering the Mount Everest
Mr Shriram
GM - Caf Coffee Day
Case Discussion on Starbucks (Marketing

Applications)
Mr Prashant Singh
Senior Manager Modeling & Analytics AC Nielsen
Statistics analysis using Excel
Mr Sandeep Singh
Consultant
Managerial and Leadership Learning from Freedom

Fighters
Ms Deepa Soman
Director - Luminere Solutions
Design Research & Tools and Memetics
Mr Pratap Subramanium
Director - VSL Capital and Holdings
Mr Vijay Subramaniam
Director, Strategic Sales - Walt Disney
Company Showcase - Innovation in Walt Disney
Ms Kate Sweetman
President - Sweetman & Associate and

Author of The Leadership code
Motivation
Mr Amit Talgeri
Head Product Risk Management - HDFC

Bank
Securitization
Mr Mahan Tavakoli
Vice President and Head HR - Dale

Carnegie Associates
ROI on Training
Mr Jose Thomas
Sr Strategy Manager - ING Life Insurance
Dr. Hamsa Thota
Product & Technology Innovation

Management Expert - PDMA Foundation
Trends and Drives for New Product Management
Mr Hareesh Tibrewala
Co-founder & Joint CEO - Social

Wavelength
Trends in Social Networking
Prof Martin Torfs
Executive Assistant & Internal

Communications - Cegeka Midmarket,
Cegeka Industries
Selling & Negotiation Skills (Intercultural

Communications)
Appa Sherpa & Ang Tshering
Mountainers
Mr K Vaitheeswara
Founder & Chief Operating Officer Indiaplaza.com
Marketing & Branding
Mr Vinayagamurthy
DGM - Siemens Information Systems Ltd.
Project Management implementation in an IT

company
Mr Vyas
CEO - AFARM
Mr Pete Weaver
Senior Vice President - Development

Dimensions International, USA
Livelihood options for rural youth and rural

development
Leadership Pipelines, Potential, and Practice: The
Lost Art of Development that REALLY Works
Mr Atit Sanghavi
CEO - Purple Group & Consulting
Consulting
Ms Nivedita Songi
Aditya Birla Group
Consulting
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Name
Seminar on
Mr. Pramod Mahatme
Vice President - Wipro HR Consumer

Care & Lighting
IR & Labour Laws
Mr. Vikram Dasu
Vice President - E -Commerce, TV18

Home Shopping Network
Services Management
Mr. Koustubh Kanade
Vice President - Asia - SE Asia Africa,

Strides International
Careers in the Healthcare Industry
Mr. Manohar Duvvuri
Director - HCM Solutions, SAP Labs

Bangalore
Best Practices in HR
Mr. Rajiv Vasudevan
CEO, Founder - Ayurvaid Hospitals
Services Management
Ms. Nandini Chawla
CEO & Co-Founder - T V Rao Learning

Systems
Emotional Intelligence
Mr. A R Yuvaraj
Mr. B K Kulkarni
AGM (Materials) - BEL
Warehouse/Stores Management
Vice President - Siemens Healthcare
IT in Healthcare
Mr. R Geetha
IT Director - Global IT Innovation in ERP

Center of Excellence - Unilever, Bangalore
Marketing applications and practices
Mr. Vishwadeep Khatri
Chief Executive - Benchmark Six Sigma,

Noida, Delhi
Role of Six Sigma in Industry
Dr. Natarajan
Founder - Aditya Jyot Hospital
We the Game Changers
Mr. Makrand Gulavani
Professor - McEwan University ,Canada
Mr. Suhas Gopinath
CEO & President - Globals Inc
Mr. Jacob
Owner - Idiom Design and Consultancy
Mr. Boman Moradian
Director - Essel Group
Mr. Vikramjit Roy
National Film Development - General

Manager
Managing Director - Kaizen Management
Advisory Pvt Ltd
Trends in the Entertainment Economy
Mr. Akhil Shahani
Session for Entrepreneurship Vertical
Mr. Tom Thomas
Entrepreneurship Architect - Costco
Business Architect & IT Strategy
Mr. Sanjay Panigrahi
Chief Executive Officer - Srei Sahaj

e-village Limited
Rural Consumer Behavior
Dr. Ajit Dangi
President & CEO, Danssen Consulting,

former Director General OPPI, former
President and Executive Director Johnson
& Johnson India.
Pharmaceuticals
Dr. Viraj Rajadhyaksha
Director, Medical Affairs, Sanofi
Pharmaceuticals
Mr. Joy Chakraborty
Sr. Director Operations, Hinduja Hospital
Hospitals & Healthcare Consultancy
Dr. Vivek Desai
Managing Director, Hosmac India Pvt.

Ltd.
Hospitals & Healthcare Consultancy
Prof. Jayashree Thacker
Associate Partner - Life Sciences &

Healthcare, IBM India Pvt. Ltd.
IT & Management Consultancy
Dr. Pankaj Raina
Management Consultant Health & Public

Services, Accenture.
Dr. Utkarsh Shah
Senior Consultant, KPMG India.
Dr. Porus Peshoton
Associate Vice President at ICICI

Prudential Life Insurance Co. Ltd.
Insurance
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MIT Scholar brainstorms with students about

Design thinking in technical innovation
Prof. Ramesh Raskar, Associate Professor, Massachusetts Institute of Technology and head of the MIT Media Lab's Camera Culture
research group had an insightful discussion with students at Prin. L. N. Welingkar Institute of Management Development (WeSchool) on the
topic, Design at Scale: A New Paradigm for Tech Innovation on November 01, 2013.
Prof. Ramesh Raskar engaged in an engrossing session with students from various b-schools, design schools and medical institutes on the
application of design thinking on scalable technology innovation, framing the discussion around his latest invention eyeMitra, a Mobile
Retinal Imaging and Predictive Analytics solution. Through the session he elucidated on the need for a linkage between various streams of
work. He enunciated on how constant communication and cooperation between various streams like management, engineering and
design will lead to differential innovation.
The session was in tandem with WeSchools focus on design thinking. It concurs with their constant effort to guide its students to break out
of the conventional framework and to come up with pragmatic innovations for socio-economic needs. Understanding the intricacies of the
complexly drawn up economy has helped WeSchool to transform itself into a b-school with design thinking at its core.
Appreciative of WeSchools leaning, Prof Ramesh advised the students to focus their energies on devising solutions for socially relevant
problems that will help the common man in various aspects of life. He also spoke about how the MIT Media Lab's Camera Culture research
group has pioneered in innovation and idea generation through an amalgamation of professional culture and various field of work for
broader perspective and clarity while innovating.
While concluding, he requested the audience to never stop ideating and to take action on the problems they face on a day today basis, but
first to interact and brainstorm with people from different backgrounds to discern social issues and to craft solutions that address it
efficiently, economically and quickly.
Prof. Ramesh Raskar, Associate Professor, Massachusetts Institute of Technology

and head of the MIT Media Labs Camera Culture Research Group
Prof. Ramesh Raskar addressing students at WeSchool
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global
outreach
CHANGE PIC
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Global Outreach
Welingkar students at the summer internship program in Sweden

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Global Outreach
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International Immersion
Learning by transcending boundaries
Welingkar Education provides large number of opportunities for students to learn through international exposure. Students have
undertaken internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany, Kenya, Dubai, Malaysia, Tanzania,
Sweden, Singapore, Romania among others. The students participate in the Study Tours conducted to leading organizations in Japan and
Sweden. A select list of companies where they have interned include:
Germany
Daimler AG
Comtessa
Siemens Medical Solutions AG
Publicis Kommunikations Agentur
CDP Bharat Forge GmbH
Bearing Point GMBH
Maier Vidorno Group
Eurex Frankfurt AG
USA
DNL Global
TEOCO
American Express
AT&T
Exxon Mobil
UAE
Eros Electricals
Jumbo Electroncis Co. Ltd.
Apparel LLC
Abu Dhabi Fertilizer Industries Co. WLL
Sharaf Group
Singapore
Freudenberg IT
Sweden
Ericsson
ABB Robotics
Eskilstuna Energi
Milj AB
Japan
Uchida Yoko
Toyota
Asahi Breweries
Asahi Shimbun
Other Countries
Mattel, Malaysia
Spin Knit Ltd.
Kentainers, Kenya
HSBC, Qatar
Malaysia Transformer Manufacturing
(MTM), Malaysia
Contor Zenner/BegaElectro Motor
Corporation, Romania
BIDCO Oil Refineries Ltd., Kenya
Electricity Company of Ghana Ltd.,
Ghana
Gratis Foundation, Ghana
Welingkar students at Toyota - Japan Internship
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Students Exchange Program

Apart from connecting with organizations, Welingkar also
encourages students to learn about working in international
groups through Universities it partners with thorough student
exchange programs.
The Copenhagen Business School offered one such opportunity
where one of the Welingkar students with a Biotechnology
background selected a course in Marketing Communications
where he worked on a project with group members from Italy,
Turkey and Lithuania. The exposure also provided an opportunity
to learn from social interactions with students coming from
various continents viz Asia, America and Europe. The
perspectives they brought to the table broadened the students
approach to learning and addressing challenges.
Duration
Student internships are generally defined for a period of 2 months
- May & June. It is more convenient to carry out internships during
the student's summer break at the institute.
Benefits
Undoubtedly, the internships offer significant learning for
students. It helps students garner global perspectives. The
company too benefits in several ways; as an outsider and being
younger in age, students are able to bring in fresh perspectives to
any existing problem and give valuable recommendations for the
benefit of the company. The company also assesses the
performance of the student, to whom they could then choose to
make an employment offer in the near future.
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International Partnerships
Welingkar has partnered with the following International Universities to develop
academic growth, student and faculty exchange, internships and research initiatives.
<
Curtin Business School, Curtin University of Technology, Western Australia
<
Fox School of Business, Temple University, Philadelphia, USA
<
Lancaster University, UK
<
Newcastle Business School, Northumbria University, UK
<
Nottingham Trent University, UK
<
University of Hull, UK
<
Otto Friedrich Universitat, Bamberg, Germany
<
Jonkoping University, Sweden
<
Malardalen University, Sweden
<
Audencia Nantes, France
<
IESEG School of Management, Paris
<
Grand MacEwan College, Canada
<
Copenhagen Business School, Denmark
<
Stuggart Media University, Germany
Unitec Institute of Technology, Auckland, New Zealand
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ICSID
The Design team made a bid to the International Council of Societies for Industrial Design the apex body of industrial
designers the world over. This bid for hosting the 2013 InterDesign Workshop was approved by ICSID. The workshop will
see 20 designers from India and 20 designers from all over the world work together to design solutions under the broad
theme of 'Humanizing a Metropolis. Within this theme, they will study the Matunga precinct which is home to nearly
40,000 students from primary school level to Art, Science, Engineering and Management colleges apart from a being a
well designed residential area and a busy marketplace. The solutions which evolve from this 2 week workshop would
have universal applicability in other locations which are University Townships.
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placement
placements
CHANGE PIC
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Placements
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Placements
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Placements
Career Management Center (CMC)
The Career Management Center (CMC) plays an important role in shaping the careers of students from their induction and orientation,
summer internships, mid-term projects, right to their final placements and even beyond.
Management of Corporate - Institute interface is an important responsibility of this Centre and it is also involved in brand building activities
for the institute. The CMC conducts several sector-based Industry Roundtables to engage senior members from the Corporate and invite
them for sectoral discussions at Welingkar, where the students can also present their learnings and projects. Besides its core function of
Placements and Internships for the students, the CMC is engaged in a host of support functions, meant to bring about continuous
improvement in student activities.
CMC undertakes various academic and non-academic initiatives so that students are well equipped to meet varied industry requirements.
The center collaborates with leading industry bodies like the National HRD Network (NHRDN), Federation of Indian Chambers of Commerce
and Industry (FICCI), The Indus Entrepreneurs (TiE), The Advertising Club Mumbai, various Foreign Consulates and International Trade
Bodies throughout the year to create events and sessions where students participate and learn from Industry experts to ensure a smooth
transition to the corporate arena.
The CMC also networks with the Institute's alumni for creating more career opportunities. Likewise, it also aims to support alumni by
creating more career opportunities and switches for them, through its vast network of industry contacts.
Students Profile 2012 - 2014 (Mumbai)

Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.
12%
2%
Education Background
Engineering
Management
12%
54%
3%
5%
Work Experience
22%
47%
Arts
2-3 yrs
Commerce
17%
0-1 yr
1-2 yrs
26%
Science
> 3 yrs
Others
6%
10%
6%
Business Specialisation
22%
Finance
Marketing
11%
Operations
12%
33%
Human Resource
Business Design
Rural Management
Healthcare Management
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Students Profile 2012 - 2014 (Bengaluru)

Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students.
Educational Background
MBA Specialization
1%
15%
4%
4%
M.Sc
BBM
8%
25%
B. Sc.
25%
B.E.
Business Design
B.Com
14%
51%
18%
29%
BMS
B. Tech
BCA
2% 1%
Finance
HR
Marketing
Operations
BA
BMM
Work Experience in months (percentage)
2%
10%
0-1 Years
22%
42%
1-2 Years
2-3 Years
3-4 Years
24%
4-5 Years
Placement Highlights - 2012

Over 165 companies on campus & 87 new companies
DOMESTIC
INTERNATIONAL
Highest package / per annum
` 11.43 Lacs
` 30 Lacs
Average package / per annum
` 7.31 Lacs
` 25.2 Lacs
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Corporate Testimonials
The WeSchool student has been a keen observer within the organization. He has shown curiosity in knowing how various teams within
the organization function. He was quick to identify target segments as well as prospective bankable companies within the industry.
Ms .Vinitha Turakhia
Chief People Officer, Deloitte Consulting, Mumbai, India
The student worked diligently to understand the organization and its needs and then modeled the project accordingly. He did a good
comparison of prevailing financial models in other developing countries and also looked at the Indian context.
Mr. Anand B. Surange
Deputy Vice President, Tata Capital
The intern took active interest in understanding the Organizational roles and responsibilities. He was open in his learning, hardworking
and a sincere candidate. He was also an excellent team member.
Mr. Nagarajan Kulkarni
Global Brand Manager - Oral Care, HUL
The student is very innovative & keeps pouring in ideas as & when discussed. He takes initiatives from front. He has analysed the data &
have come up with some great ideas & tracking mechanism for his project.
Mr. Ravi Sharma
Vodafone
Mr. Josy Paul - Chairman, BBDO India at Welingkar
Mr. Ajit Joshi - MD & CEO, CROMA, Infiniti Retail at Welingkar
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The intern was very observant and took active participation in regular affairs of the department. He has an inquisitive mind and was keen
on understanding market dynamics. He assisted in various small projects which included data interpretation, trend analysis, quantitative
modelling and secondary research.
Mr. Lalit Oswal
Senior Vice President, Reliance Industries
The trainee is highly focused & keen to learn about new technologies. Initiatives taken by her are very valuable for the organization. She is
very good in research & finding out exact solution to be pitched to any of prospect in various domains.
Mr. Rahul Dubey
Senior Strategist Business Development, Persistent Systems
I can only confirm that the project is going well and that we are making good progress. The WeSchool student -from the very start - was
very motivated and hard-working (he still is). I did not expect such great commitment (to be honest) and therefore are really happy with
the way things are going. The intern displays a very good basis of analytical skills and questions things before he proceeds with a task - a
quality I sometimes did not find when working with other Indian MBA students. Also, he is very eager to learn and to absorb new things.
Overall, I am very happy with his performance and can only recommend him to all potential future employers.
Mr. Mathias Imbach
Bain & Co, Switzerland
Ms. Seema Arora - Director - People Resources, McDonalds India (South & West) at Welingkar
Left: Mr. Deepak Kumar - Brand Activation, Times Red Cell

Right: Mr. Anand Siva - Vice President, Cequity Solutions
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List of Recruiters
Banking
Bank of America
CITI Bank
HDFC Bank
HSBC Bank
ICICI Bank
Kotak Mahindra Bank
RBS
Standard Chartered Bank
Financial Services
A.P.Sanghvi
Aditya Birla Money
Apolo Munic Health Insurance
Avista Advisory
Bajaj Allianz
Bharti Axa Life Insurance Co. Ltd.
Bloomberg Financial Services
BNP
Citigroup Mumbai Analytics
Darashaw
Datamatics
Edelweiss
HDFC AMC
I Fast Financials
ICICI Prudential
ICICI Securities
IDFC
India Forex
India Infoline
Karvy Private Wealth
Karvy Private Wealth
Key Fincorp Ltd
Kotak Securities Ltd
Landmark Insurance
Motilal Oswal
NISM
Oracle Financial Services
Reliance Asset Management
Standard chartered Securities
VC Circle
FMCG
Aditya Birla Grasim
Hindustan Unilever Ltd.
J K Helene
Kansai Nerolac
Pidilite
Tupperware
Heavy Industry/Manufacturing
ACC Cement
ABajaj Electricals
BASF India Ltd.
Blue Star
Cotton Green
Delta PD Pumps
Export Trading Group, Africa
Fenner
Galaxy Surfactants
General Mills
Hindustan Field Services
Hitech Plast
Jindal Steel & Power
Jindal Steel & Power
JK Paper
JK Tyres
L&T
L G Electronics
Mahindra Automobiles
Mahindra Farm Products
Mattel Toys India Pvt. Ltd.
Nerolac
Paper Products Ltd. (PPL)
Piaggio
Raychem RPG
Shot Format
Syntail
Tata Motors
The Indian Smelting & Refining
Tupperware
Turner
Ultratech Cement
Media & Entertainment
Business of Ideas
Business of India
Centpercent Media
Draft FCB Ulka
Flagship
Gupshup
Institute of Creative Excellence
Mint RPO
Mogae Media
Network 18
Resultrix
Star India
Symphony Teleca
TAM Media Research
Time Zone Entertailment
Times Now
Whats on India
IT/ITeS
Accelya Kale Solutions
Accenture
Aditya Birla IT
Ashtech Ltd.
Capgemini Consulting
CMC Infosystems
Cognizant Technology Solution
Edelman
Eduraft
Exlerx
Frieght Wings
HCL info System
HCL Infosystem
HCL Technologies
HCL Technologies
Head rush Ventures Pvt Ltd
Himachal Futuristic India Ltd.
IBM
Idea Cellular
iGATE Patni
Microland
Naaptol
Naukri.com
NSE IT
Oracle India
Pragmatix Solutions
Red Quanta
Reliance Degital
Smart Cube
Tata Interactive Systems
TCS BPO
Vito India
Wipro BPO
Wipro Technologies
Zomato
Zycus Infotech
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Pharmaceuticals/Healthcare
Abbott Healtcare
Aster Medipoint
Bharat Bijlee
CIPLA
Elder
Fortis
Health Impetus
Hinduja Health Care
Hinduja Hospital
Macleods
Merck Serono
My Dentist
Novartis
Patni Health Care
Smith & Nephew
Technico Health Care
Vassan Health Care
Research & Consulting
Axis Risk Consulting Ltd.
Brand Science Unit (IMRB)
Brandscapes Worldwide
CBRE
Cerebrus Consulting
CRISIL
Deloitte Consulting
Direxions
Executive firm Pvt Ltd
Factset
Gallup India
Global Talent Track
Idea 7 Sewells
KPMG
Maverick
Mphasis
Nielsen BASES
Pristine HR Consulting
Retail
Aditya Birla More
Aditya Birla Retail
Croma
Decathlon
JUMBO - Dubai
K.Raheja-Inorbit
Landmark Retail - Dubai
Reliance Retail
Commodities & Trading
Phoenix Comodities
TATA International Ltd.
Trafigura
Training & Recruitment

Roy Eddington - Charles &
Associates
Logistics/SCM/Shipping
DHL
DHL Global Forwarding
Great Eastern Shipping
Mahindra Logistics
Real Estate & Infrastructure
Ecosense
HFS
India Bulls
Kalpataru
Lodha Group
Transcon Group
Power, Energy, Oil, Gas,
Chemicals, Petrochemicals
Bayer
Castrol Oil
Clariant India Ltd.
VVF
Hospitality & Tourism
ITC
JCB Salon & Spa
Nahar Group
Taj Salon
Tarz
Conglomorate
Aditya Birla Group
Ashok Piramal Group Company
Reliance Industries
Sahara India
And many many more...
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alumni
CHANGE PIC
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Alumni
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Alumni
Welingkar has a robust alumni network from various Full-time,
Part-time and Management Development programs. Being well
Digitall
Digital is in, ARE YOU?
placed in companies across the globe, our alumni provide ample

opportunities for current students and faculty to seek their active
guidance and support in various initiatives of the Institute.
The alumni interact with students and participate actively in several
Welingkar initiatives like the Alumni Meet, Panel Discussions and
Weschool alum i meet 2012
Industry Round table conferences. They are actively involved with

the Institute's Faculty in Curriculum development and review, apart
from teaching initiatives as Core Faculty, Visiting & Guest Faculty,
bringing in updated Industry knowledge and their rich experience.
They represent the Institute on several international forums, work on
Consultancy assignments and are true brand ambassadors of the
Welingkar Experience. Their active support to Welingkar's Career
Management and Placement Cell (CMC) ensures good Summer
Internship projects as well as Final Placements for the current
students.
The Alumni Meet is conducted across several cities in India as well
as abroad, the popular one being organized at our Mumbai and
Bengaluru campus. At the 2011 meet, the theme was Connect
Offline, where Welingkar become the meeting point for people to
network and reconnect with batchmates. Welingkar celebrated the
Silver Jubilee of the first batch of PGDM 1984-86. The Grand
Celebration was well attended by Alumni from across the globe.
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Welingkar Alumni Network

Alumni Round Tables - Mumbai
After the Alumni Meet last year, we figured it would help
all the chosen sectors. It proved to be an enriching experience for
immensely to meet smaller groups of special / common interest
the alumni and students alike. The 6 chosen verticals for which
alumni and facilitate Networking and Learning. We utilized the
the round tables were organized include Manufacturing, HR,
connected world and completely leveraged all possible Social
Financial Services, Media, Retail and Repository Banking.
Media to reach out to our alumni. The several round tables we had
organized with corporate attendees encouraged us to dip into the
rich resource pool of the alumni. This was intended to help
connect the Welingkar alumni present in the same sector, across
programs and batches. Each round table garnered 50-75 alumni.
The biggest draw of this was, for the first time people were
moving beyond meeting batch mates and beginning to
understand and connect with the hidden We Power!
The alumni attendees included high level Management,

Marketing Managers, Category Heads and also CEOs from
companies like Bharti AXA Life Insurance, Birla Sun Life
Insurance, Agro Michigan Products, Reliance Mutual Funds,
Morgan Stanley, Sage Capital Funds Management, Nishant S
Mehta & Co, LIC, First Call India Investment Banking, Kotak
Securities, Prabhudas Liladhar, MF Global, Hindustan Times,
Walkwater Media Ltd, Utv, Sahara One Media and Entertainment
The several discussions that have been going on, thanks to the
Limited, M&S (Media Content And Communications Services
online-real-time connect, has opened up opportunities for
India Pvt Ltd), Owns Event Company, Kamakazee,
Welingkar to refresh the relationship between the alumni and
BollywoodHungama.Com, Zee, Zee Network, Star Network,
Brand WE.
Local Tadka, Starden, Utv-I, Star India, Self Employed, Kranti

Prakashan, Think ETC.com, Ad Magnet, NKBC, Express, 94.3
The event was conceptualized with a view to ensure maximum

percolation of alumni experience and knowledge to the current
batch of students in each of the 6 chosen verticals. It grew to
become a great success with the presence of some of the young
and esteemed alumni who gave various insights and practical
FM, ICL, PRIL, Disney, FKS, Hypercity, United Distributors,

Shoppers Stop, Future Bazaar, Pantaloons, Home Care Retail
Mart, Woolworths Pvt. Ltd., Rampra Steel, Future Group, S A
Associates, Aditya Birla Group, Head Square Consulting, Infiniti
Retail, Taj Hotels, Satyam and ZipCash.
knowledge. Organized with the objective of bringing together

various alumni from 6 different sectors, these round tables
showcased a high profile turnout of top level management from
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Each of these round tables allowed the alumni to discuss their
Mr. Ridham Desai
experiences after their Welingkar education. The students could

Designation: Managing Director,
therefore learn what mistakes to avoid and what areas to focus on
Head Equity, Morgan Stanley India
in terms of their education and practical experiences. It was not
Company Pvt. Ltd. Batch MMS
just an experience meant for students. Welingkar also learnt
(1990-92)
about what changes or improvements could be made to suit the

changing environment in these sectors.
Students of Welingkar had an

opportunity to have an enriching
In the Financial Services Round Table for example, sales as a
interaction with their esteemed
profile in the insurance sector and the student misconception and

dislike over the acceptance of the same were discussed. Alumni
gave a lot of ideas to the college as to what activities should to be
undertaken to groom students so that they are ready to face
corporate life. Many suggestions like, undertaking Excel training
for students, training on valuation models, certification courses
like CFA, etc were well noted.
Similarly, the discussion in the Media Round Table revolved
around Industry structure and its robustness and also the roles
available for graduates from various business schools in the
sector. Another valuable point of discussion was what is needed
by a WE School graduate to capitalize on the various industry
offerings? The alumni also spoke about the practicality that one
alumnus Mr. Ridham Desai, Managing Director & Head of

Research - Morgan Stanley India. Mr. Desai was accompanied by
two other Welingkar alumni; Nillai Shah & Anosh Koppikar, who
work closely with Mr. Desai.
Mr. Ridham Desai's address to the students was primarily on the
Global Financial Melt Down, reasons for the same and the road
ahead towards recovery. He highlighted the shortcomings in the
global financial system and innovative financial products, which
got converted into a bubble and eventually led to the financial
crisis. He also shared with students, his perspective on the
recovery measures taken by central banks across the countries
and the impact of these measures.
needs to have when entering the industry. They also discussed
In terms of the role of emerging economies, he discussed the
that in an industry like the Media one needs to be really
impact of Chinese demand and supply dynamics on the global
passionate as there is a lot of struggle and ground level work that
economy. He also described India as a potential high growth
is necessary.
economy highlighting the positive characteristics of India, as
The Alumni Round Tables therefore proved to be an overall
Demographics, High Domestic Demand & Young Work force.
learning experience for not only the students but also the
Towards the end of the session, Mr. Desai addressed students'
management and the visiting alumni.
questions which further helped the forum to develop a

perspective on the global financial markets.
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Alumni Round Tables - Bengaluru

The alumni roundtable at Bengaluru was organised with the view
It is always observed that there exists a gap in what we learn and
to connect with the Welingkar Alumni present across sectors,
what we practice in the industry. We at Welingkar always try to
across programs and across batches. There were two topics
bridge this gap through continuously updating our syllabus as per
discussed in the Alumni Round table, where the alumni shared
the latest industry trends and requirements. In this view, to gain
insightful updates across industries.
more insight direct from the corporate we had structured the

second topic for our roundtable: Transition from B-School
Recent global recession has thrown up new challenges. It has
graduates to corporate executives.
proved that the traditional tools of management are not sufficient

to tackle such new threats. Innovative business approaches and
The roundtable allowed the alumni to discuss their corporate
business styles are the need of the hour. Post-recession,
experience after their Welingkar education. The students could
corporates are streamlining their business portfolios to fair well
therefore learn what mistakes to avoid and what areas to focus in
through these turbulent times. The following topic helped to the
terms of their education and practical experiences.
students to know the changing corporate strategies: Now that

the economy is reviving, how are the corporate gearing up for
future challenges.
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Dubai Fellowship Meet

Dubai the Pearl of the Persian Gulf requires no special
established media companies. Some prominent ones which our
introduction. Today, Dubai is said to be among the most dynamic
alumni are associated with include the Arab Media Group, Tamra-
and diversified economies and is distinguished as the most
C2 and Globuzz. Several other Welingkar alumni work with
modern and cosmopolitan environments in the Emirates.
prestigious international and local companies like OTIS Elevators,
Especially due to its rapid technological transformation over the
Dorma Gulf, Eastern Aero Manne, Sharaf Group, Al Futtaim,
past few decades. The city boasts remarkable skyscrapers, such
Jumbo Electronics, Nikai Group, African Eastern etc.
as the world's current tallest building, the Burj Dubai, and is also
in the process of developing one of the most technologically
advanced buildings in the world The Pad.
It was indeed a mammoth task to bring together so many alumni

from various batches and backgrounds together, at our Welingkar
Alumni Meet, held in Dubai on the 5th of November. The elegant
Not too far behind, are the Welingkar alumni who are catching up
Dubai Creek Club overlooking the famous creek, served as a
with world class facilities, employment opportunities and lifestyle
perfect venue to host the event. Alumni came in from all parts of
that Dubai has to offer. The introduction of the Dubai International
the UAE like Sharjah, Fujairah & Abu Dhabi and also from Qatar to
Financial Centre has allowed Dubai to develop as a global hub for
be part of this memorable experience. Right from the first batch of
service industries such as IT and Finance. There are over 50
Welingkar graduates Mr. Girish Bapat to the youngest alumnus
Welingkar alumni based in and around the city and spread across
of Welingkar Mr. Taufik Saudagar from our most recent batch of
the industry in the Middle-East holding key positions with top
2009, they were all there, in body and full spirit, making the most
notch jobs in organizations like Kotak Mahindra, Reliance Mutual
of this session, to greet, meet and know what's happening at their
Fund, Edelweiss Capital, Amlak Housing Finance, Compass
Welingkar. Many alumni were happy to be associated with their
Financial Advisory Middle East, Citibank, Royal Bank of Scotland,
alma mater by means of offering internships and employment
Emirates National Bank of Dubai, Standard Chartered, Mashreq
opportunities to our students in the Gulf, offering research
Bank, Ahli Bank QSC and ICICI Bank among others.
assignments, training expertise and other forms of support,

where there is a possibility to collaborate.
Dubai economy has benefitted from new technological advances

of information and communication by the introduction of The
Promises were made to be in contact and form a support network
Dubai Internet City and Media City. Dubai has tempted many
which Welingkar has always been so proud of!
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Fees
PGDM
Executive PGDM
PGDM - E - Biz
Tuition Fees - ` 5 lakhs for 15 months*
PGDM Business Design

PGDM Health Care Management
PGDM - Retail Management and
PGDM Rural Management (Emerging Economies) is
` 4,30,000 / p.a.* (Tuition fee only)

*Fees are subject to change without prior intimation
Hostel Facilities
Separate hostels are available in Mumbai & Bengaluru for both boys and girls. The hostels are serviced and maintained with all basic
amenities including 24x7 internet connectivity.
For all students admitted to programs at Bengaluru campus, accommodation in hostel is mandatory. 2 separate buildings are earmarked
for boys and girls separately. All hostels rooms are allotted on twin sharing basis and are self contained having amenities like attached
toilets, laundry, swimming pool, gymnasium and attached restaurants (food charges not included) for use. The Hostel Fees at Bengaluru
for 2014-2016 will be in the range of ` 90,000/- to ` 1,00,000/- per annum (plus ` 5,000 deposit which is refundable after the completion of
the course).
The hostel fees in Mumbai Campus depends upon the types of room i.e. AC/NAC, Double/Triple occupancy. Presently the hostel fee
ranges from ` 90,000/- to ` 1,40,000/- per annum (plus ` 5,000 deposit which is refundable after the completion of the course)
Allocation of hostel will be on the basis of availability.
* Hostel Fees are subject to change.
Apply for 7 programs across both the campus by purchasing only 1 Single Form
No donation or capitation fees is charged for admission to any of our Programs.
Nor is anyone else authorised to collect any donation or capitation fees on our behalf.
Purchase of application form does not guarantee shortlisting for GD & PI process or
final admission to the program
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Common Selection Parameters

The Welingkar selection process ensures validating the skills, aptitude and attitude of prospective candidates. Ensuring selection on
a holistic basis is the primary objective of this process.
Parameters
Max. Marks
Stage 1
Written Test - CAT(2013)/XAT(2014)/MH-CET(2014)/CMAT (2013-14)/ATMA (2013-14)
Psychometric Test (Online)
Past Academic Record
Work Experience
Stage 1 Total
100
100
10
10
220
Stage 2 (only students short listed from Stage 1 will progress to Stage 2)
Stage 2
Group Discussion
Personal Interview
Creativity Test
Essay
Extra Curriculars
50
100
50
20
50
Stage 2 Total
230
Grand Total
450
In the event of the candidate submitting more than one writtten test score, the best of the submitted scores will be considered for evaluation.
Purchase of application form does not guarantee shortlisting for GD & PI process or final admission to the program
Prin. L. N. Welingkar Institute of Management Development & Research

Mumbai Campus: L. Napoo Road, Matunga . Rly.), Mumbai - 400 019.
Ph.: 9619906337, 9619599402, 022 24198400, 24198700, 24198300. Extn: 8149 / 8150 / 8151.
Bengaluru Campus: 102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd., Bengaluru - 560 100.
Ph.: 9886440456, 9916238479, 080-42678300, 28521066 / 67, 28522514. Bengaluru City Office: 080 41303781/82.
Delhi Office: House No 1, Ring Road, Lajpat Nagar-4,
New Delhi -110027. Ph: 09810775668 / 09212171051.
Kolkatta Office: 09836356784
Website: www.welingkar.org < E-mail: admissions@welingkar.org
*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of the institute remains
unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.
connect with us on
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CMYK

Prin. L. N. Welingkar Institute of Management

From the Group Director's Desk

Bengaluru Dean's Message

Prof. Dr. Anil Rao,

Welingkar is now WeSchool

Business education seeks change. We are the change.

breakthrough thinking and execution

Prof. Dr. Uday Salunkhe receiving the Eisenhower Fellowship

Prof. Dr. Uday Salunkhe, Group Director, WeSchool, felicitated with

Ranked 10th amongst Top Private B-Schools

WeSchool Ranked amongst Top 10 Private B-Schools in India

WeSchool: Simply world-class

The Campus is well-equipped with an open-air seating

PGDM Programs (Recognised by AICTE)

Other PGDM progams

PGDM - Rural Management (Emerging Economies)

PGDM - 2 Year Full-Time, Recognized by AICTE

Human Resource Management

PGDM-Rural Management (Emerging Economies)

Industry verticals growing in rural space:

Companies offering Summer Internships:

Reserve Bank of India

Kansai Nerolac Paints

Media & Entertainment

Su-Kam Power Systems

Global Citizen Leadership Phase I

Global Citizen Leadership Phase III

Human Resource Management

Financial Management & Financial

Distribution & Supply Chain

Elements of Taxation & Fiscal Policy For

Legal Aspects I (For Business)

Sales Management & Negotiation Skills

Legal Aspects II (Rural)

TQM & Operations

Advance Financial Management

Agri Price Risk Management &

Managing groups for performance

Cost & Management Accounting

Sustainable Practices & Climate Change

Integrated Marketing Communication

ICT in Rural Management

Rural Consumer Behaviour

Agriculture situation in India

Extensive experiential learning

Career Prospects for Rural Managers

Connecting with Stakeholders- Government, People & Corporate

Modern trade practices for beverage industry

Post disbursement audit if priority sector lending in rural banking

FOR (Free ON Road) delivery Implementation in Rajasthan

PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE

Objectives of the program:

Financial Management & Financial

Advanced Marketing & Sales

HRM II (Personnel Management +

Planning & Designing of Healthcare

Public Health Administration

Medical Technology Management

Basics of Project Management

Introduction to Health & Pharma

Global Citizen Leadership Phase II

Global Citizen Leadership Phase III