Types of Appeals

Pathos (Emotions)
Definition: An appeal that attempts to

sway the audience through emotion

Example:

Kendra gives a speech that addresses the

starving children in Africa and their plight to
find food.

Logos (Logic)
Definition: An appeal that uses the

audiences logic or reason to persuade.

Example:

Jasons speech illustrated the reasons why

it was important to become active in a
political campaign.

Ethos (Ethical)
Definition: An appeal to an audiences

ethics, morals and/or morality.

Example:

DeAndreas speech discussed the reasons

why she felt that capital punishment was
morally wrong.

What is propaganda?

Material designed to distort the

truth or deceive the audience

History
Propaganda was
often used to
influence opinions
and beliefs on
religious issues.

Re-emerged during war-time

Used to create morale

Lets see some present day propaganda!

http://www.giesbers.net/video/
ENJOY!

Different Types of Propaganda

Testimonial
False Comparison
Jump on the Bandwagon
Stack the Deck
Name calling

Testimonials
Using celebrities to

endorse

False Comparisons
Comparing unlike things (apples vs. oranges,

cars vs. mini-vans)

Jump on the Bandwagon

Everyone is aboard- dont be left out!

Stack the Deck

To present unbalanced evidence that only presents one

side

Name Calling
To give someone a negative label without

any evidence
http://youtu.be/IXDSWhobbfc

Critical Listening: Propaganda

Testimonial- celebrity or expert endorsement of a

message
False comparison - comparison of unalike things
Jump on the bandwagon- persuasive technique
based on the need to conform
Stack the deck- to present unbalanced evidence
that presents one side
Name calling- to give a negative label without
evidence

Propaganda
1.

Get your raffle ticket now, 96% of the

school already has one!

2. According to Brett Favre, Super Lite

gives you power and energy.

Propaganda
3.

Joe stomped out of class, without

saying a word, after provoking an
argument with Tom.

4. True Fit Jeans are IT! Theyre the

latest in thing!

Propaganda
5. True Fit Jeans make you look so good,
youre bound to do better in school.

6. Mariah Carey: I love shopping at

Ritchies, price is important, you know.

Propaganda
7. Sixty million times a day, somebody is
drinking Gatorade.

8. The new teacher has a bad attitude,

she
frowns all of the time, and she
yelled
at me for no reason.

Propaganda
9. I got sick the last time I went to the
beach, Ill probably get sick if I go again.

10. Hes another one of those crazy

liberals who is opposed to the military.