NASDAQ: FLWS

The Worlds Leading Florist and Gift Shop

12/14/10

Setting FLWS Investment Apart

Strong Brand Equity: Leading Florist and Gift Retailer
Lower Capital Requirements vs. Most Other Retailers
Proven Ability to Leverage Business Platform to Reduce OPEX
Growing Market Share in $16B Gourmet Food and Gift Baskets
BloomNet Wire Service: Increasing Market Penetration
Strong Balance Sheet: Generating Cash; Low Debt Ratio

Business Platform

Floral

Gourmet
Food & Gift
Baskets

Floral Category

Direct to Consumer

B-2-B Wire Service

Market Leadership

Quality & Innovation Leader

Powerful Brand

Growing Market Penetration

Strong Contribution Margin

BloomNet Advantages:

Deepening Customer
Relationships

Innovative Merchandising
Good, Better, Best Strategy
Expanded Gift Offering

Repeat Order Rate >50%

Same-Day, Next-Day, Any-Day
Delivery Capabilities

Largest Directable Order

Volume

Better Value Proposition for

Florists

Expanded Products & Services

Gourmet Food & Gift Baskets Category

Leading Gift Brands Strategy:
Fragmented Market >$16bn
Multi-channel/ E-commerce focus

Revenue Approaching $250mm

Strong Contribution Margin
Cross-Brand Leveraging:
Customer Database
Manufacturing Capabilities
Unique Distribution
Product Design & Sourcing

Broaden National Recognition for Regional Brands

Launched New Brand: 1-800-Baskets.com

1-800-BASKETS.COM Strategy

Deliver On Vision and Rationale for DesignPac Acquisition

Leverage:
1-800-FLOWERS.COM Brand Equity and Web Traffic with
DesignPacs Low-Cost, High-Value Design & Assembly Platform.

1-800-FLOWERS.COM customers, Marketing, IT and Operational

infrastructures to build new brand and drive gift basket sales.

Create New Website and Build New Consumer Brand in the

Gourmet Food Gift Segment

Capture Larger Share of Customers Gift Wallet

Longer-term: Attract Entirely New Customer Base Interested in
Gift Baskets and Gourmet Food Gifts

Key Strategic Priorities

Know and Take Care of Our Customers:

Provide the right products and services with consistent,
excellent quality and value, to help our customers send
smiles everyday.

Maintain our Financial Strength and Flexibility:

Aggressively reduce our operating costs; Strengthen
our balance sheet and add flexibility to our capital
structure.

Continue to Innovate and Invest for the Future:

Invest in Technology; Invest in our Brands; and Invest
in New Growth areas that position us for enhanced
future results.

Social Networking: Reaching Our Customers

Customer Engagement

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Maintain Financial Strength & Flexibility

Proven Operating Cost Leverage
FY06- FY08: Reduced OPEX ratio 290 bps, or $25M
FY09: Achieved targeted $50M in cost savings
Continued focus on OPEX cost reduction opportunities

Strong Balance Sheet

Paid down ~ $70 million of long-term debt over past 24 months.
Amended bank facility: extended term, reduced quarterly payments
Reduced inventory and capital expense requirements
Strong free cash flow: > $15 million from continuing operations in FY10

Innovate & Invest for the Future

Mobile: The Next Wave

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Historical Revenue & EBITDA

$ Millions

Revenue

EBITDA

$800

$600

$498

$726

$739

$57.2

$57.1

$714

$668

$36.4

$28.6

$585

$400

$200

$21.7

FY05

$18.1
FY06

FY07

FY08

FY09

FY10

Top- and Bottom-Line Growth Strategies

Seek Organic Growth in Key Business Categories
Grow Multi-Channel Gourmet Food & Gift Baskets Business
Leverage Strong Brand Equity
Increase Cross Marketing/ Merchandising
Deepen Customer Relationships/ Interaction

Increase BloomNet Wire Service Market Penetration

New Business Development

1-800-Baskets.com; Social Commerce; Mobile Commerce

Acquisition Opportunities
Gourmet Food & Gift Baskets Category
Provide e-Commerce Platform & Expertise
Broaden National Recognition for Regional Brands

Enhance Profitability
Increase Gross Profit Margins
Continue to Leverage Operating Platform
Drive Free Cash Flow

Safe Harbor Statement

Special Note Regarding Forward-Looking Statements
A number of statements contained in this presentation are forward-looking
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements involve risks and uncertainties that could cause actual
results to differ materially from those expressed or implied in the
applicable statements. For a detailed description of these risk factors,
please refer to the Companys Securities and Exchange Commission
filings including the Companys Annual Reports on form 10-K and
quarterly reports on form 10Q. The Company expressly disclaims any
intent or obligation to update any of the forward looking statements
included in this presentation.
(*A Reconciliation of Net Income to EBITDA is available at the Investor
Relations section of the Companys website at www.1800flowers.com as
part of the Companys tables attached to its quarterly filings with the SEC
on forms 10Q and 10K as well as its quarterly results press releases.)

NASDAQ: FLWS

Contact:
Joseph D. Pititto
VP Investor Relations
Phone: 1-(516)-237-6131
E-mail: invest@1800flowers.com