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Persuasive Presentations: Individual or Team: Key Ideas
Persuasive Presentations: Individual or Team: Key Ideas
Persuasive Presentations: Individual or Team: Key Ideas
Results
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14
Key Ideas
Persuasive
Presentations:
Individual or Team
Meaning of persuasion
Types of persuasive
presentations
Persuasive theories
Preparing a persuasive
speech
Successful persuasive
presentations
Consider this . . .
We live in a world in which persuasion
and the power to persuade are of
extraordinary importance . . . When we
list freedom of speech first among
our rights as citizens guaranteed by
the Constitution, we remind ourselves
of the right to speak, to write, to
express ourselves, and to have access
to their words and ideas of others as
fundamental principles upon which our
way of life is founded.
Williams & Cooler, Power Persuasion, Alistair, 1002, p. 3
Copyright Cengage 2011
Rough Guides/Alamy
The Washington
Post
Persuasion defined
Definition: Persuasion is
communication intended to influence
choice. (Brembeck & Howell, 1976 p.
19)
Persuasion involves
Intentionality
Influence not force
Setting limits on acceptable choices
Copyright Cengage 2011
Persuasion theories
Information-Integration theory
Consistency theories
Elaboration-Likelihood theory
Social Judgement theory