MK

MACKENZIE KROTT
Mackenzie.Krott@gmail.com
610.790.4641 | 632 Linden Avenue Reading, PA 19605
www.mkrott.weebly.com | www.linkedin.com/mackenziekrott | @mackenziekrott

SKILLS
SUMMARY

Strategic communications recent graduate with experience in a variety of political communication and public
relations settings, planning to relocate to the Washington D.C. area. Skills include policy research, event planning,
social media management, donor research, public relations writing, media outreach, office management, database
management, Microsoft Office Suite.

EXPERIENCE

Summer Case Manager | ResCare Workforce Services

Reading, PA | April 2014 September 2014 (also May August 2012, 2011 & 2010)
Developed outreach plan to recruit local businesses to participate in Summer Youth Employment Program.
Determined the eligibility of over 400 youth to participate in program based on their income eligibility set by the
Federal Workforce Investment Act; conducted interviews, calculated income, managed in-depth files.
Managed caseload of 100 youth by visiting worksites, providing career guidance and managing youth payroll.
Communications Intern | Temple University Education Abroad Department
Philadelphia, PA | January 2014 April 2014
Executed social media strategy and oversaw content development for all online platforms.
Traveled nation-wide to promote Temples international programs and recruit at various universities.
Intern | Arena Strategies (public affairs firm)
Philadelphia, PA | August 2013 December 2013
Assisted with multiple political fundraising events; solicited donors, managed RSVP lists, tracked donations.
Spearheaded a statewide outreach and public relations plan for new organization, Informing Pennsylvania;
launched social media presence and blog authoring daily content for both.
Composed all internal and external documents for Informing PA including facts sheets, Power Point
presentations, recruitment documents and a strategic marketing and social media plan.
Conducted in-depth policy research and authored all copy for Informing PAs website.
Intern | U.S. House of Representatives, Rep. Patrick Meehan (PA-07)
Springfield, PA | May 2013 August 2013
Managed in-depth constituent casework through database management, correspondence with constituents and
correspondence with various federal agencies.
Monitored the Representatives local press mentions and sent daily reports to the press secretary.
Maintained an ongoing district-wide event calendar and assisted staff in planning special events.
Development & Events Intern | The Committee of Seventy (political non-profit)
Philadelphia, PA | August 2012 December 2012
Maintained 50 corporate sponsorships in a fundraising database for Seventys signature annual event.
Coordinated with donors marketing departments to ensure proper representation in event promotional material.
Assisted with all aspects of event planning initiatives for Seventys Lunch event, which drew 500+ guests.
Account Executive | PRowl Public Relations, Temple Universitys student-run PR firm
Philadelphia, PA | January 2012 May 2012
Managed a 5 member account team to provide full public relations services to a paying client
Assigned and edited all written materials including media advisories, press releases, blog posts, press pitches,
email blasts and social media posts.
Generated media lists and supervised the accounts media pitching strategy.
Managed clients social media strategy and executed 5 special events.
Authored an in-depth campaign evaluation and presented to client at the end of contract period.
Campaign resulted in a 58% increase in student leads to the institute, a 5% increase in clientele in 2 out of 3
salons and a 340% increase in readership of the clients blog.

AWARDS
AFFILIATIONS &
ACTIVITIES

EDUCATION

2014 Writing Intensive Award; Best Overall Senior Thesis Paper | Temple University Writing Center
2013 Dr. Jean Brodey Professional Promise Award | Philadelphia Public Relations Association
Public Relations Student Society of America: Chapter President, Director of Alumni Relations
PRowl Public Relations: Account Executive, Staff Member
Phi Sigma Sigma Sorority: Public Relations Chair, Member
Rho Lambda National Sorority Leadership Society: Member
Temple University, Philadelphia, PA | 2014
Bachelor of Arts in Strategic Communication, Public Relations track
Bachelor of Arts in Political Science
Temple University, Rome, Italy | August - December 2011 (study abroad)
Minor in Art History