MBA 566:

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:
Zhezha Redinalda

2014

 Steve Jobs, CEO Apple Computer Pixar Animation

Studios,
12 2005.

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empathy
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Jobs
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Steve Jobs

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Apple 1985
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. Steve Jobs
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Jobs
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If I had never dropped out, I would have never dropped

in (4:34)

Again, you cant connect the dots looking forward; you

can only connect them looking backwards. (4:40)

Death is very likely the single best invention of Life.

(11:55)
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Stay hungry, stay foolish
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. Steve Jobs

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I learned [1] about serif and san serif typefaces, [2] about
varying the amount of space between different letter
combinations, [3] about what makes great typography great.

(3:39)
[1] all external expectations, [2] all pride, [3] all fear (9:33)
[1] It means to try to tell your kids everything you thought youd
have the next 10 years to tell them in just a few months. [2] It
means to make sure everything is buttoned up so that it will be

as easy as possible for your family. [3] It means to say your

goodbyes. (10:28).
(dont , all , It means to try to)
(anaphora) -
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Apple,
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(The Power of Talk) Deborah
Tannen:
, Deborah Tannen

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Steve Jobs.


Tanner Active Modest.


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. Tanner
Apologizing Style.
, Steve Jobs
: So why did I dropout?,
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fired from a company you started?),
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A
(The Psychology of Attitude Change and Social Influence)
P. Zimbardo M. Leippe
P. Zimbardo M. Leippe

Steve Jobs .
, Steve Jobs
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Martin Luther King
Ronald Reagan. Steve Jobs

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Martin Luther King Jim Jones
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P. Zimbardo M.
Leippe Jobs
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Robert
Frost: even when it leads you offt he well-worn path and that will make
all the difference. .

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. : have the courage else is secondary.
Robert Cialdini
" " Robert Cialdini

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Steve Jobs.
Robert Gialdini,
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Steve Jobs
Robert Cialdini,
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Steve Jobs
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Stay Hungry, Stay Foolish,
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Steve Jobs ,

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22 Steve Jobs ,
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Apple. Steve Jobs

Deborah Tannen The Power of Talk: Who gets Heard and Why
Philip G. Zimbardo, Michael R. Leippe The psychology of Attitude
Change and Social Influence.
Robert B. Cialdini, PH.D. The psychology Influence of Persuasion
MBA 566:

Speech Outline.com (2011),Speech outline for Steve Jobs Stanford

commencement address [Internet]. Available from <
http://www.speechoutline.com/steve-jobs-speech-outline-stanford/ >
Stanford | News (2005), Youve got to find what you love, Job Says,
[Internet]. Available from <
http://news.stanford.edu/news/2005/june15/jobs-061505.html >
Andrew Dlugan, (2007), Speech Critique: Steve Jobs (Stanford,
2005) [Internet]. Available from <
http://sixminutes.dlugan.com/video-critique-steve-jobs-stanford2005/#more-24 >
YouTube (2008), Steve Jobs' 2005 Stanford Commencement Address
[Internet]. Available from: <http://www.youtube.com/watch?
v=UF8uR6Z6KLc>

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