To check the factors determining willingness to pay (WPA) for a contribution box, a simple

regression model is estimated for all the three performances. It is assumed that age, education,
profession, frequency of movie visit, movie ticket pricing and pricing of cable network are the
important factors influencing the willingness to pay for the contribution box.
Regression Results of Koodiyattom
cb 5.288 0.007 age 0.015 prof 0.001edu
(0.00) (0.04)
(0.62)
(0.63)
r 2 0.04

r 2 0.01

Variable

Coefficient

Std. Error

t-Statistic

Prob.

AGE
EDU
PROF
MOVF
TICKP
CABLEP
C

0.006358
-0.002022
0.013251
-0.040071
0.075964
0.100419
4.794709

0.003851
0.003726
0.031828
0.062351
0.118293
0.124325
0.573984

1.651184
-0.542790
0.416343
-0.642675
0.642168
0.807720
8.353390

0.1021
0.5886
0.6781
0.5220
0.5223
0.4213
0.0000

Regression Results of Krishnathootam

cb 3.450 0.006age 0.160edu 0.210 prof
(0.00) (0.32)
(0.00)
(0.01)
r 2 0.12

r 2 0.09

Variable

Coefficient

Std. Error

t-Statistic

Prob.

C
AGE
PROF
EDU
MOVF
TICKP
CABLEP

3.141105
0.008577
0.206201
0.155969
0.216456
0.035841
-0.008323

0.734230
0.008059
0.089713
0.064997
0.246466
0.112747
0.163534

4.278096
1.064330
2.298450
2.399625
0.878237
0.317885
-0.050892

0.0000
0.2900
0.0238
0.0184
0.3821
0.7513
0.9595

R-squared
Adjusted R-squared
S.E. of regression
Sum squared resid
Log likelihood
F-statistic
Prob(F-statistic)

0.129608
0.072220
1.045147
99.40227
-139.7521
2.258441
0.044581

Mean dependent var

S.D. dependent var
Akaike info criterion
Schwarz criterion
Hannan-Quinn criter.
Durbin-Watson stat

5.346939
1.085063
2.994942
3.179582
3.069625
1.698277

Regression Results of Kuchipudi

cb 3.478 0.151edu 260movf 0.281tickp
(0.00) (0.04)
(0.03)
(0.01)
r 2 0.20

r 2 0.18

Variable

Coefficient

Std. Error

t-Statistic

Prob.

C
AGE
PROF
EDU
MOVF
TICKP
CABLEP

3.014859
0.003854
0.031121
0.172686
-0.274012
0.289740
0.044025

0.746529
0.008782
0.051137
0.080222
0.143909
0.098884
0.076631

4.038501
0.438775
0.608588
2.152600
-1.904067
2.930099
0.574511

0.0001
0.6619
0.5443
0.0340
0.0600
0.0043
0.5670

R-squared
Adjusted R-squared
S.E. of regression
Sum squared resid
Log likelihood
F-statistic
Prob(F-statistic)

0.216003
0.164873
0.742689
50.74599
-107.3947
4.224563
0.000844

Mean dependent var

S.D. dependent var
Akaike info criterion
Schwarz criterion
Hannan-Quinn criter.
Durbin-Watson stat

4.848485
0.812701
2.311004
2.494497
2.385246
1.950466

The estimated regression results shows that for Koodiyattom, the WPA to the contribution box is
positively and significantly influenced only by age and rest of the other factors are insignificant.
for all the performances, the factors, frequency of movie visit, movie ticket pricing and pricing of
cable network are not at all significantly influences the WPA to the contribution box for any of
the performances. The factors age, education and profession are significantly influencing the
WPA to contribution box of the performance of Krishnanattom and Kuchipudi where as only age
is influencing the willingness to pay for Koodiyattom performances. The values of R 2 and R 2 is
very low for all the three estimated regressions. The results are reported below.