LH

Lauren Holman

contact
1435 Kilbourn Avenue
Milwaukee, Wisconsin 53233
lauren.holman@marquette.edu
260-615-5277

education
Marquette University
Milwaukee, Wisconsin
J. William and Mary Diederich
College of Communication
May 2015 - Expected Graduation
Public Relations - Major
Sociology - Minor
3.45/4.0 - Major GPA

leadership
Marquette University Alumni
Association Mentor Program
September 2014 to Present
Office of Undergraduate
Admission Tour Guide
January 2012 to Present
Alpha Phi Fraternity
January 2012 to Present
VP of Programming and Education
Director of Parent/Alumnae Relations
Director of Sisterhood

University Resident Assistant

August 2012 to December 2013

social
Twitter
@lo_holman
Instagram
@lo_holman
Website
laurenaholman.com
Blogs
lolifemke.tumblr.com
lolookingglass.tumblr.com
LinkedIn
linkedin.com/in/holmanlauren

objective
Holman is an EXPERIENCED social media strategist and content brand manger. More importantly,
she is passionate about learning and is driven by her curiosity. Holman desires to pursue a career
in public relations that infuses her love for creative design with content creation and brand strategy.

experience
Public Relations and Marketing Intern - January 2015 to Present
M Collaborative - Los Angeles, California

Social media strategist for agency and clients including: Align, The Heart Series and LA Cash for College
Content developer and strategist for M Collaboratives brand
Competitive market analyst and researcher

Social Media and Web Writing Intern - June 2013 to Present

Office of Marketing and Communication - Marquette University

Digital content creator and author of more than 60 articles featured on You are Marquette,
Marquette Explores, Marquette Digest Tumblr blogs and Marquette on Medium
Social media account manager of the College of Communications Twitter and Facebook accounts
Music editor and account manager for MarquetteU on Spotify
Assistant social media administrator for the Universitys Twitter, Facebook Tumblr and Pinterest accounts
Assistant social and content strategist for the Universitys Office of Undergraduate Admission
Aid to the Director of Social Media and Communication Team in times of University affiliated crisis

Social Marketing Intern - July 2014 to October 2014

7Summits - Milwaukee, Wisconsin

Assistant data scientist and analyst to social marketing team

Created social listening reports using Sysomos, Radian6 and Unmetric for the social marketing
teams clients including: SCJohnson, Humana, Zebra Technologies and Canadian Tire
Content
copywriter for client social playbooks and brand messages specifically Zebra Technologies

Created
multiple
data visualization reports for IAA using Tableau

Content
auditor
for
new business accounts including the American Lung Association and Zywave

Communications Intern - January 2014 to May 2014

800-CEO-READ - Milwaukee, Wisconsin

Social media account administrator for companys Twitter, Facebook, Pinterest and Flickr accounts
Established a social strategy that tripled the companys social following and increased digital presence
Email marketing researcher for companys digital presence and e-commerce capabilities
Media relations correspondent, duties included writing press releases and media pitches
Designed graphics for 800-CEO-Reads newsletter and customer service surveys

Collegiate Perspective Blogger - January 2014 to May 2014

Alpha Phi International - Evanston, Illinois

Author of four publications published on a community network and shared with more than a
hundred thousand collegiate members.

Marketing and Sales Intern - June to August 2012

Federated Media - Fort Wayne, Indiana

Assisted the event and sales marketing management team by recruiting more than 15 sponsors for
K105FMs Country Fest Summer 2012 and the 97.3WMEE Fort Waynes Baby Fair Expo 2012
Copywriter
of multiple radio spots and online banner advertisements for 98.9 The Bear and K105FM

Director
of
First
Impressions at Country Fest Summer Concert 2012

Moderate

Proficient

Expert

Adobe Creative

Google Analytics

Digital Media Writing

Traditional PR Strategy

Data Visualization

Facebook Insights

Graphic Design

Crisis Communication

Sysomos

Pinterest Analytics

Copy Editing

Event Planning

skills