LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

School of Business
Business and Applied Arts

Faculty of

Name of the faculty member: Ajay Chandel

Course Code: MKT622
Product and Brand Management

Course Title:

Section (s): Q1E21

Max. Marks: 45
Deadline: 20th of February

S.
N
o
1

Roll
No

Submission

Evaluation
Objectiv
Topic
Parameters
es of
Academi
c theA concept based test consisting of4 questions of 10
ALL To check
STUD conceptual
4 questions of 10 marks each and 1marks each and 1
E NTS understanding Question of 5 marks will be taken Question
of
5
of students. in Lecture 30. (Note: Keeping themarks
time duration in mind students are
advised to write to the point
answers discussing only what is
asked.)

Expect
ed
outcom
esacademic
This
tasks focus on
understanding
of the students
of the core
concepts of
Product and
Brand
Management