Literature Review on Eservice and Eservicescape

E-Service
Eservice is the delivery of service
using new media such as the web
(Voss,2001)

E-Service Contd
The physical aspect of the web page,
that is the layout, organization,
choice of colors will have an impact
on the consumers attitude.

E-Servicescape
E-servicescape also termed
cyberscape or virtual servicescape
are online environment factors that
exist during service delivery

E-servicescape Contd
All physical elements in venues of service
providers such as lighting, signage, textures,
materials, upholstery, color, music,
fragrances, and temperature of the
environment contribute to creating the
servicescape

Components of the Eservicescape

The E-Servicescape can be
categorized into three components:
1. Ambient conditions
2.Spatial or Function
3.Signs, symbols and artifacts

Factors of E-servicescape

1. Aesthetic appeal
2. Layout and functionality
3. Financial Security