Scribd Logo
Upload

Welcome to Scribd!

  • Unit 2 Exercise D

    Uploaded by

    api-276788183
    59 views2 pages
    The document discusses questions about internationalizing brands. Some challenges include differing business cultures and consumer needs in other countries. Companies must study foreign markets and develop new supplier relationships. They also need to learn the local language for communications. Standardized global advertising has advantages like consistent products but laws regulating substances can vary. Some brands fail overseas if their products do not satisfy local needs or their marketing offends the culture. Oxxo is given as an example of an expanding market in Mexico. Niche products mentioned include Tecate beer and day care services, while Armani targets very high incomes. Finally, wholesalers sell in bulk to retailers who then sell in smaller quantities.

    Original Description:

    Original Title

    unit 2 exercise d

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses questions about internationalizing brands. Some challenges include differing business cultures and consumer needs in other countries. Companies must study foreign markets and develop new supplier relationships. They also need to learn the local language for communications. Standardized global advertising has advantages like consistent products but laws regulating substances can vary. Some brands fail overseas if their products do not satisfy local needs or their marketing offends the culture. Oxxo is given as an example of an expanding market in Mexico. Niche products mentioned include Tecate beer and day care services, while Armani targets very high incomes. Finally, wholesalers sell in bulk to retailers who then sell in smaller quantities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    59 views2 pages

    Unit 2 Exercise D

    Uploaded by

    api-276788183
    The document discusses questions about internationalizing brands. Some challenges include differing business cultures and consumer needs in other countries. Companies must study foreign markets and develop new supplier relationships. They also need to learn the local language for communications. Standardized global advertising has advantages like consistent products but laws regulating substances can vary. Some brands fail overseas if their products do not satisfy local needs or their marketing offends the culture. Oxxo is given as an example of an expanding market in Mexico. Niche products mentioned include Tecate beer and day care services, while Armani targets very high incomes. Finally, wholesalers sell in bulk to retailers who then sell in smaller quantities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Temas Contemporneos de Ingles

    Ariel Sotelo
    A00756881

    D) Discuss these questions


    1. - What are some of the problems companies may face they try to internationalize a
    brand?
    Business Culture, different people in different countries have developed different needs,
    therefore is necessary one study of market, because if the product that the brand will sale is
    not a usual buy, the product will not have success.
    The chain supply for the raw materials is based in relationship with local providers, the
    introduction of one brand in a different country means that it will be make relation with
    new suppliers.
    Communications is the fundament of one company, therefore the introduction of brand in
    another country will be accompanied with learn of different idiom.

    2. - What are some of the advantages/drawbacks of standardized global advertising?


    The advantage is that all the products will be the same, minimizing the error in the products
    without matter country the product is sale.
    Not in all countries the substances that integrate a product are controlled in the same laws.

    3. - Why do some brands/products fail in other countries? Can you give any examples?
    The use of the product not satisfies the need of the people, the marketing campaign insult
    the culture in which the product will sell.

    4. - Give an example of an expanding market in your country


    An example could be Oxxo. Currently, the enterprise is opening Oxxos at 100mts away
    from each other.

    5. - Give some examples of products or services which are targeted at niche markets
    Products like Tecate, is a product with a strong niche market in Mexico, due to the
    idiosyncrasies of the country. Day care is a service with a strong niche market, because the

    Temas Contemporneos de Ingles


    Ariel Sotelo
    A00756881

    women are no longer required to be housewives (In Mexico.). Armani has a narrower niche,
    as is aimed at people with very high incomes.

    6. - Whats difference between a retailer and a wholesaler?


    Wholesalers buy and sell in large quantities and retailers in smaller proportions.

    You might also like