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  • Photoshop Guidelines

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    KF Yip
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    This document provides color and formatting guidelines for various Photoshop projects. It specifies the color gradients that should be used for homepage and page features graphics. It also lists the color ranges that should be used for brochure covers and interior pages. Standard catalog shots should be gray balanced, clipped, and placed on a solid white background. Press images should be horizontal 4x6 photos with a gray background. Headshots should have a consistent blue background, adjusted skin tones, light retouching, and be cropped to 5x7. Informal headshots can be taken in a chair facing a window and also cropped to 5x7. Blue wallpaper with the color code 24639d should be used on monitors in screenshots.

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    This document provides color and formatting guidelines for various Photoshop projects. It specifies the color gradients that should be used for homepage and page features graphics. It also lists the color ranges that should be used for brochure covers and interior pages. Standard catalog shots should be gray balanced, clipped, and placed on a solid white background. Press images should be horizontal 4x6 photos with a gray background. Headshots should have a consistent blue background, adjusted skin tones, light retouching, and be cropped to 5x7. Informal headshots can be taken in a chair facing a window and also cropped to 5x7. Blue wallpaper with the color code 24639d should be used on monitors in screenshots.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    11 views2 pages

    Photoshop Guidelines

    Uploaded by

    KF Yip
    This document provides color and formatting guidelines for various Photoshop projects. It specifies the color gradients that should be used for homepage and page features graphics. It also lists the color ranges that should be used for brochure covers and interior pages. Standard catalog shots should be gray balanced, clipped, and placed on a solid white background. Press images should be horizontal 4x6 photos with a gray background. Headshots should have a consistent blue background, adjusted skin tones, light retouching, and be cropped to 5x7. Informal headshots can be taken in a chair facing a window and also cropped to 5x7. Blue wallpaper with the color code 24639d should be used on monitors in screenshots.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 2

    PHOTOSHOP

    COLOR SPACE
    Adobe RGB (1998)
    (offers a wider gamutmore colors to work with)
    FEATURE GRAPHICS (gradients vary depending on image and text)
    Homepage FG: gradient ranges from 40-mid 40s (darkest) to around
    230 (lightest)
    Slash page FG: gradient ranges from around 190 (darkest) to white (250-255)
    NEW PRODUCTS BROCHURE
    Cover: Radial gradient ranges from mid-40s (darkest) to around 230 (lightest)
    Tier 1s: Gradient ranges from mid 170s (darkest) to mid 240s-250 (lightest)
    STANDARD CATALOG SHOTS
    Gray balance using threshold and curves, clip, and put on solid white (255) with
    shadow.
    PRESS IMAGES
    Horizontal 4x6 image with a gray background.
    HEADSHOTS
    Formal:
    - Consistent blue background (matched to Sandra Tsos portraitcan
    provide file name for reference)
    - adjust skin tone (looking at the CMYK #s, magenta and yellow are
    generally the same, with yellow being a little higher than magenta.
    Cyan is approx 1/5 to 1/3 the amount of the magenta and yellow #s.
    This is just a place to start since all skin is different)
    - light retouching of face (blemishes, under eyes, whiten teeth, etc.)
    - crop to 5x7 (I match the crop to an existing headshot to keep the crop
    consistent I can provide file name for reference)
    Informal:
    - shot in a chair in the lobby of Mopac B (facing window)
    - also cropped to 5x7
    MISC.
    - blue wallpaper on monitors: use color 24639d
    (used when screenshot doesnt fully cover monitor)

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