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color booklet

Why is color imporatant in deign

White- innocence
Blue- loyalty
Green- nature
Yellow- cheerful
Purple- royalty
Brown- genuiness
Black- power
Red- love

Saturation

Defines the brilliance and intensity of a color

Value
refers to the lightness or darkness of a color

compliments

Analogous
Double split

Light color model


Additive

R
M
B

W
C

Y
G

Pigment color model


Subtractive

M
B
C

B
G

R
Y

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