Marketing Products and Services in a Dynamic Environment

FINAL REFERRAL ASSIGNMENT REPORT

QUESTION
Commercial Banks as a consumer service have limitations concerning Branding and how
they can undertake this activity. Critically evaluate this with regard to Branding theory
using an example of your choice. It is important that you consider positive aspects, as
well as problems that could arise with regard to this marketing approach.

Your report should be no more than 2,500 words, +/- 10%.

The report will be marked against the following assessment criteria:

thorough understanding of the theory involved;

evidence of the application of marketing theory;
critical thinking;
full and accurate references applied and embedded within your assignment.

Please remember that referencing must be Harvard style, and used to support
any arguments or discussions you make.