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  • Marketization in Public Discourse by Norman Fairclough - University of Lancaster

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    Ayelén
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    Abstract This paper sets out the author's view of discourse analysis and illustrates the approach with an analysis of discursive aspects of marketization of public discourse in contemporary Britain, specifically in higher education. It includes a condensed theoretical account of critical discourse analysis, a framework for analysing discursive events, and a discussion of discursive practices (including their marketization) in late capitalist society, as well as analysis of samples of the discourse of higher education. The paper concludes with a discussion of the value of critical discourse analysis as a method in social scientific research, and as a resource for social struggle.

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    Abstract This paper sets out the author's view of discourse analysis and illustrates the approach with an analysis of discursive aspects of marketization of public discourse in contemporary Britain, specifically in higher education. It includes a condensed theoretical account of critical discourse analysis, a framework for analysing discursive events, and a discussion of discursive practices (including their marketization) in late capitalist society, as well as analysis of samples of the discourse of higher education. The paper concludes with a discussion of the value of critical discourse analysis as a method in social scientific research, and as a resource for social struggle.

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    © All Rights Reserved
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    29 views36 pages

    Marketization in Public Discourse by Norman Fairclough - University of Lancaster

    Uploaded by

    Ayelén
    Abstract This paper sets out the author's view of discourse analysis and illustrates the approach with an analysis of discursive aspects of marketization of public discourse in contemporary Britain, specifically in higher education. It includes a condensed theoretical account of critical discourse analysis, a framework for analysing discursive events, and a discussion of discursive practices (including their marketization) in late capitalist society, as well as analysis of samples of the discourse of higher education. The paper concludes with a discussion of the value of critical discourse analysis as a method in social scientific research, and as a resource for social struggle.

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    © All Rights Reserved
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    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

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    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

    Downloaded from das.sagepub.com at SAGE Publications on March 23, 2011

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