COFFEE SHOP SURVEY

AGE:
OCCUPATION:

GENDER: (

1. What is the average duration you spend in a coffee shop?

15 minutes:
30 minutes:
45 minutes:
One hour:
One-and-a-half hours:
More than two hours:
2.How much money do you spend per visit?
3. How often do you visit coffee shops?(Frequency of visit)
a. Once /week
b.Once/month
c.Once/three months
d.Occasionaly
4.Name a few coffee outlet in indore that you frequently visit in order of
preference
5. Which among the following coffee outlets do you prefer in terms of
ambience (Options/others(specify))
6.What do you like about your preferred outlet?
a.Seating
b.Music
c.Light
d.Wi-Fi

1. Which is your favorite coffee shop in Indore? Where is it located?

2. What are the purposes of visiting the coffee outlet?
Just for the meal
Gathering
Relaxation
Study
Reading
Others

3. Do you prefer large, national chain coffee shops or small, privately owned
coffee shops?

4. On a scale of 1 - 5 (5 being the highest) how important are the following

qualities to you when choosing a coffee shop?
Brand
1. Range of product offering
A. coffee
B. side orders
2. Price
3. Convenient location of coffee outlet
4. Ambience
a.Seating
b.Light
c.Music
5. Service
a. Speed
b. Quality
6. Additional services
a. Wi-Fi
b. Laptop/mobile charger
1. Atmosphere/Ambience
2. Variety of coffee flavors
3. Quality of coffee beans
4. Noise Level
5. Speed of services
6. Convenient locations
7. Spacious environment
8. Enjoyable atmosphere
9. Price
10.
Quality of Coffee
11.
Wi-Fi accessibility
12.
Friendliness of workers

To what extent would following promotions influence you to

purchase coffee?
Loyalty card
Free voucher
Early bird discount
Membership discount
Set meals
14.
What is the reason for you to remain or switch over to other brand
(as the situation of the above)?
Theirs products are the same to you (Product Differentiation, Price Differentiation ,
Service Differentiation, Ambience Differentiation)
Their products are unique to you
Convenient
15.
What products would you like to see in a coffee shop?
13.

16.
17.

Who do you drink coffee with?(Friends/Family/Alone)

Do u like a changing ambience or the one u visited before ?

18. How could coffee shops improve itself for you?