The chapter reviewed key concepts around marketing research and consumer behavior. It discussed how marketers conduct research to understand customers and make business decisions. This includes gathering data on demographics, motivations, attitudes and preferences to develop products that meet consumer needs.
The chapter reviewed key concepts around marketing research and consumer behavior. It discussed how marketers conduct research to understand customers and make business decisions. This includes gathering data on demographics, motivations, attitudes and preferences to develop products that meet consumer needs.
The chapter reviewed key concepts around marketing research and consumer behavior. It discussed how marketers conduct research to understand customers and make business decisions. This includes gathering data on demographics, motivations, attitudes and preferences to develop products that meet consumer needs.
The chapter reviewed key concepts around marketing research and consumer behavior. It discussed how marketers conduct research to understand customers and make business decisions. This includes gathering data on demographics, motivations, attitudes and preferences to develop products that meet consumer needs.