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  • A Social Business: 7 February 2013

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    This document provides a basic introduction to social media for business purposes. It discusses how new technologies have changed marketing communications and that digital channels are just one part of an overall strategy. It also includes examples of social media platforms like YouTube and emphasizes that social media should be incorporated into an overall public relations or marketing plan.

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    smokinggunintrotosocialmediafeb-130207123937-phpapp02.pdf

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    This document provides a basic introduction to social media for business purposes. It discusses how new technologies have changed marketing communications and that digital channels are just one part of an overall strategy. It also includes examples of social media platforms like YouTube and emphasizes that social media should be incorporated into an overall public relations or marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    31 views9 pages

    A Social Business: 7 February 2013

    Uploaded by

    reliancepr
    This document provides a basic introduction to social media for business purposes. It discusses how new technologies have changed marketing communications and that digital channels are just one part of an overall strategy. It also includes examples of social media platforms like YouTube and emphasizes that social media should be incorporated into an overall public relations or marketing plan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    A

     basic
     introduction
     to
    
    social
     media
     for
     the
    
    BUsiness
     Show

    7 February 2013
    http://www.smokinggunpr.co.uk

    Thursday, 7 February 13

    Thursday, 7 February 13

    WARNING!!!
    Im not a digital social media expert, ninja, maven, guru,
    mechanic or whatever the ahead of the curve crew are calling
    themselves today!

    Thursday, 7 February 13

    For PR managers who want their


    campaigns to stand out,
    Smoking Gun is the most ingenious
    PR company in the north - famous for
    solving PR problems in the most
    inventive and unique ways

    Thursday, 7 February 13

    s m o k i n g g u n p r. co. u k
    smokinggunpr
    0161 839 1986

    S TO RY T E L L I N G T H AT W O R K S

    THE
    BRIEF

    THE MARKET

    PLANNING
    OBJECTIVES

    MEDIA
    CHANNELS

    ANALYSING THE
    COMPETITION

    INSIGHT

    CLIENT

    AUDIENCE SEGMENTATION

    AGREE KEY MESSAGES

    STRATEGY

    DEVELOPMENT

    SOCIAL MEDIA

    VIDEO
    PRODUCTION

    MEDIA RELATIONS

    DIGITAL
    MARKETING

    DESIGN
    AND BUILD

    ISSUES
    MANAGEMENT

    CLIENT
    TRAINING

    EVENTS

    IMPLEMENTATION

    BUSINESS IMPACT

    WEB TRAFFIC

    NO AVEs

    LINK
    BUILDING

    EVALUATION
    Thursday, 7 February 13

    REPUTATION
    RATINGS

    STAKEHOLDER
    AWARENESS

    MESSAGE
    DELIVERY

    SHARE OF
    VOICE

    SPOKESPERSON
    PENETRATION

    creating ingenious campaigns for...

    Thursday, 7 February 13

    ingenuity creates brilliance

    Currently shortlisted for three awards: two team & one Consumer PR
    Five CIPR PRide awards in 2012 inc Gold for Consumer Relations
    National Fresh PR Awards 2012 winners: Social Networking Campaign
    and Freshest Small Consultancy
    Winner of national Somecomms Best Low Budget Social Media campaign
    2011
    Shortlisted for How-Do Social Media Agency of the year 2012
    Finalist for Two CIPR awards including Best Social Media Campaign 2011

    Thursday, 7 February 13

    the world has digitised

    New technology has changed the face of marketing communications forever


    Impacts on how we plan, research, outreach and measure
    BUT digital is just a strand of channels

    Thursday, 7 February 13

    what is social media?

    http://www.youtube.com/watch?
    v=TXD-Uqx6_Wk

    Thursday, 7 February 13

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