FOR

IMMEDIATE RELEASE
Contact: Lisa Albert
Senior Communications Manager
Justin Brands, Inc.
Lisa.albert@justinbrands.com
817-348-2886 office
682-225-0391 cell

Justin Brands, Inc. adds to marketing & communications team
FORT WORTH, TEXAS Jan. 19, 2015 Justin Brands, Inc. announces new additions to its marketing &
communications team.
Kristin Crosthwait has been named Senior Marketing Manager. As Justin Brands website continues to
develop and help retailers grow online, Crosthwait will focus on integrating traditional marketing with
digital. She will serve as the primary person in regards to all advertising and marketing inquiries,
especially retailer and sales supports programs.
Lisa Albert has been named Senior Communications Manager. She ensures that all PR, Communications
and Social marketing aligns with overarching brand strategies. Specifically, Albert manages media
relations, product placement for music endorsees and oversees all social media for Justin Brands.
Led by Chief Marketing Officer, Lisa Lankes, the team is working towards building an in-house team to
help advance Justin Brands.

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Justin Brands, Inc.
Justin Brands, Inc. encompasses Justin Boots, Justin Original Workboots, Nocona Boots, Tony Lama Boots,
Chippewa, Justin English and Justin Golf. The family of brands boasts a rich 135-year-old heritage that values
quality, handcrafted -leather products. The company actively supports the PRCA and related events and strives to
align itself with the western lifestyle through product offerings and events. Justin Brands has also extended its
tradition of quality into other lines that tout the same quality, just geared for a non-western industry.

FOR IMMEDIATE RELEASE

Contact: Lisa Albert
Senior Communications Manager
Justin Brands, Inc.
Lisa.albert@justinbrands.com
817-348-2886 office
682-225-0391 cell

Justin Brands, Inc. introduces Justin Boots Ladies jewelry and Justin Boots mens and ladies fragrances
FORT WORTH, TEXAS Jan. 26, 2015 Justin Brands, Inc. announces the addition of Justin Boots Ladies
jewelry and Justin Boots mens and ladies fragrances to its licensed accessory lineup.
Justin Brands, Inc. expands their efforts to Justin Boots Ladies jewelry. The accessories are manufactured
and distributed through 3D Belt Company located in Schulenburg, TX. The jewelry varies from earrings,
bracelets, necklaces to boot bracelets. Staying close to its roots, the line is composed of leather, copper,
pearl, and turquoise details. Embodying the western theme, charms including boots, longhorns and
horseshoes allow consumers to experience Justin Boots in a new way.
Furthering the expansion, Justin Brands is now offering Justin Boots mens and ladies fragrances. , The
fragrances are distributed by TRU Fragrance & Beauty located in Chicago. The mens fragrance, 1879,
represents the tradition of Justin Boots through the blend of smooth citrus and fresh aromatics,
wrapped in fine aged leather. Inspired by Annie Justin, wife of Justin Boots founder H.J. Justin, the
womens fragrance is filled with fresh sun-kissed fruits and passionate amber to highlight a western
woman. Both 1879 and A.J. represent the authenticity of the Justin Boots brand.

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Justin Brands, Inc.
Justin Brands, Inc. encompasses Justin Boots, Justin Original Workboots, Nocona Boots, Tony Lama Boots,
Chippewa, Justin English and Justin Golf. The family of brands boasts a rich 135-year-old heritage that values
quality, handcrafted -leather products. The company actively supports the PRCA and related events and strives to
align itself with the western lifestyle through product offerings and events. Justin Brands has also extended its
tradition of quality into other lines that tout the same quality, just geared for a non-western industry.