E LIN B OMAN

100 Jersey Street, Boston, MA 02215 | (508) 837-7299 | elin.lisbeth@gmail.com | www.elinboman.com

Accomplished brand, marketing communications and public relations executive looking to utilize leadership skills and passion for
the industry to execute tasks and influence others. Successful at establishing the direction for product publicity, media relations,
customer advocacy, and executive and employee communications for optimal success across businesses. Experience with
in-house communications as well as large and small public relations agencies.
EXPERIENCE

Mullen
Feb 13-Present
Account Executive, PR/Social Influence (Feb 14 Present)
New York, NY
Lead seasonal programming efforts, developing pitching, social, and investor-related materials
Create communications materials and key metrics, and analyze results to meet client expectations
Establish strategic planning objectives for defining market potential and securing strategic placements
Organize and execute personal appearances, promotional tours, special events
Cultivate relationships with key members of the media for maximum client exposure
Coordinate and manage desk-side and trade show meetings with press for secured client coverage
Manage social media platforms for clients, including Facebook, Twitter, Pinterest and Google+
Assistant Account Executive, PR/Social Influence (July 13 Feb 14)
Assisted in planning and on-the-ground efforts for seasonal events and press experientials
Launched key product announcements, managing pre-launch, launch and post-launch stages
Managed social media efforts for client platforms
Collaborated with Mullen creative team members for integrated campaign assets

Boston, MA

PR/Social Influence Intern (Feb 13 -June 13)

Researched and constructed target influencer profiles for client events
Assembled press kits and sample shipments for optimal client exposure
Awarded by top Mullen executives first place in the Mullen summer intern project competition

Boston, MA

Harvard Medical School (HMS)

Communications and External Relations Intern
Wrote materials including in-depth features for coverage and spotlighting conferences,
speaker series, and local events
Conducted research and contributed media lists crucial to event recognition
Assisted with questions regarding research and care throughout the HMS community

Boston, MA
Fall 2012

Simmons College
Marketing Assistant, Career Placement
Developed marketing collateral materials including event flyers and website announcements
Designed and managed online platforms to raise awareness for the college via CEC HTML

Boston, MA
Fall 2012

42West
Public Relations and Digital Intern
Propelled clients exposure through photo approvals and event appearances
Assisted Brand Marketing Team with mass-mailers and advanced screening events

New York, NY
Summer 2012

Cone Inc.
Brand Marketing Intern
Drafted press releases highlighting events, product launches and promotions
Assisted in the design and strategy behind client events, media lists, and mailers

Boston, MA
Fall 11-Spring 12

EDUCATION

Simmons College
B.A., Marketing / minor in Public Relations
Marketing Communications, Writing & Editing Across Media, Creating Brand Value, Intro to PR,
Consumer Behavior, Intro to Marketing, Intro to Management, Communications Media

Boston, MA

LEADERSHIP ACHIEVEMENTS

Public Relations Student Society of America (PRSSA)

PRSSA Co-President, Simmons Chapter
Led team and partnered with external retailer to exceed fundraising expectations
Dedicated 10-20 hours weekly towards meetings, event planning, and fundraising
Coordinated with other student groups to create multi-organizational events

Fall 09 Spring 13