BRITANNIA

INDUSTRIES

About the Company

Established in 1892, with an investment of
Rs.295.
Initially, biscuits were manufactured &
operated under the name of "V.S. Brothers.
Biscuits were in big demand during World War
II, which gave a boost to the companys sales.
The company name finally was changed to the
current "Britannia Industries Limited" in 1979.
Britannia is one of India's 100 Most Trusted
brands listed in The Brand Trust Report.

Products

The 'Biscuit King

Kerala businessman
Rajan Pillai secured control of the group in the l
ate 1980s, becoming known in India as the 'Biscuit
King. In 1993, the
Wadia Group acquired a stake in Associated Biscu
its International (ABIL), and became an equal pa
rtner with
Groupe Danone in Britannia Industries Limited.
The
Economic Times referred to as one of [India's]
most dramatic corporate sagas
, Pillai
ceded control to Wadia and Danone after a bitte
r boardroom struggle

Business
Dairy products: Dairy products contribute
close to 10 per cent to Britannia's revenue. Its
main competitors areNestle India, the National
Dairy Development Board and Amul.
Biscuits: The company's factories have an
annual capacity of 433,000 tonnes. The brand
names of biscuits include VitaMarieGold, Tiger,
Nutrichoice Junior,Good day, 50 50, Treat,
Pure Magic, Milk Bikis, Good Morning, Bourbon,
Thin Arrowroot, Nice, Little Hearts
and many more.

More about the company

Currently trading at Rs. 1962.70
Growth rate of 12%
Profit from Operations increased 69.6%, from
Rs. 314.45 crores to Rs. 533.24 crores.

Companie
s Brand
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Growth Chart