Name- Maulik Padh

Roll No. 11365

Company- ACC concrete
Mentor- Mr Tejas Suthar
9687634202
Department- marketing
Starting date- 20-may-2014
Ending date- 20-july-2014

RESEARCH METHODOLOGY
ObjectiveTo know the potential customers of RMC by performing a field survey of
under construction sites of Ahmedabad as well as to determine the possible
reasons not using RMC by various builders and contractors.
Sampling technique- convenient sampling
Sample size- Almost each and every under construction site in Ahmedabad
area, whether residential or commercial
Survey technique- Interviewing the person in-charge at each and every under
construction site of Ahmedabad and personally observing their behaviour
and specific requirements.

MAJOR FINDINGS
It was found that RMC is mainly used only by major players such as

Sangath IPL ltd, HN Safal ltd, Goyal & Co, Applewoods infrastructures etc
to name a few.
In contrast, majority of small time builders/contractors make the use of

manual mix against using RMC.

Many builders are found to have trust as well as price issues related to

RMC
Poor marketing and promotion has resulted in ACC being pushed behind

by major competitors such as Ultratech in this competitive environment.

SUGGESTIONS MADE BY US FOR

THE COMPANY
Marketing and promotional activities must be boosted
To observe the failures of the competitors and use it as a promotional tool
To think about expanding operations in eastern Ahmedabad which has

developing areas such as Vastraal, Naroda, Nikol etc.

Instead of focussing only on major real estate players, the company should

reach out to masses.

OUR TAKEAWAY
Effective boost in communication skills
Confidence in dealing with different people
Learned basics of creating a marketing strategy
A new marketing experience