MARK 403 - International Marketing

Hours:45:0:0

Credits:3

Students broaden their marketing knowledge by building upon knowledge and issues associated with the international
context of the marketing of products and services. Topics include: differences between domestic and international
marketing; cultural, political and legal aspects of marketing internationally; market entry strategy, promotional,
pricing and product strategies; international marketing management; and elements of international market research.
Students design and prepare an international marketing plan.
Prerequisites: MARK 301.

MARK 412 - Service Marketing

Hours:45:0:0

Credits:3

Students examine the marketing of services in private, public, and non-profit organizations. Students apply service
marketing theory to a variety of service-based organizations. Topics include customer relationship management,
customer satisfaction, service quality, employees' and customers' role in service delivery, and the services marketing
mix factors.

MARK 420 - Product Management

Hours:45:0:0

Credits:3

Students examine the development and management of new products in contemporary organizations. Students learn to
use market research data and marketing models for a new product development and management. Topics include
opportunity identification and selection of a product, generation of a product concept, concept evaluation,
development of new product market testing and launching of a product.

Bachelor of Commerce